Acidic Fitness

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Acidic Fitness
) Official Acidic Fitness logo (as of Nov. 2015)
Private company limited by shares
ISIN🆔
IndustryFitness
Founded 📆29 June 2015
18 January 2016
(as a limited company)
Founder 👔
Headquarters 🏙️London, England
Area served 🗺️
Key people
Miles Sita
(Founder and Chief Executive)[1]
Natalia Dominguez
(Marketing manager)
Danielle Rae
(Financial officer)
Products 📟 Editorial content
Video series
Podcast
Merchandise
Fitness events
Members
Number of employees
5
🌐 Websiteacidicfitness.com
📇 Address
📞 telephone

Acidic Fitness is a British health and fitness organisation that primarily specialises in producing digital content, with the aim to "inspire and educate" a wide audience on adopting a healthier lifestyle and improving their general or sport-specific fitness.[2][3] Other areas they specialise in are editorial content, merchandise, events and tailor-made training programs. The company is based in Uxbridge and Barking, both within Greater London.

History[edit]

The origins of Acidic Fitness can be traced back all the way to 2009 when Founder and CEO Miles Sita starting building an Acidic brand.[4] It had nothing to do with fitness but instead a brand that was all about music and entertainment. The brands established were; Acidic Productionz, Acidic Recordingsz and Acidic Clothing collectively operating within the "Acidic Network". All brands ceased operation shortly after July 2012.[5]

Shortly after Sita completed his first year at Brunel University he developed the idea of bringing back the Acidic Network into operation.[6] However after deciding that he did not want to return to music and entertainment he brainstormed a number of ideas based on his likes and thus Acidic Fitness was born.

acidicfitness.com[edit]

Miles Sita purchased the domain name acidicfitness.com in November 2011. He stated that he wanted a website to "show everyone the long-term ambitions of my Acidic Fitness brand". The website is home to all services and content that Acidic Fitness have to offer; these include their original series, merchandise, editorial content (which is all backed up with scientific evidence), podcasts, and exclusive content that can only be viewed on the site.
According to the official Facebook page the website will go live on the 4th April, 2016. In addition to the website, Acidic Fitness have a snapchat account (acidicfitness) where they encourage snapchat users to be interactive with the team members whenever there is a snapchat segment happening.

Original Series[edit]

Acidic Fitness have a range of original series available on their website. All original series is due to launch on 4 April 2016.

Gym Tours[edit]

Gym Tours is a series that combines gym workout in different gyms with a tour, rating and stories behind the gym where the session took place. The reason for this concept is to give viewers an idea of the different type of gyms that are available such as warehouse gyms, leisure gyms or high performance gyms, as well as workout sessions for a range of people to tune in to.[7] Content includes workout videos, tours of the different gyms that the athletes will be working out in and the workout programmes that they will be going through in the videos for the viewers to have first-hand access to, for free.

Acidic Fitness Kitchen[edit]

Acidic Fitness Kitchen is a series where viewers will be given inspiration for healthy, low-cost meals throughout the Acidic Fitness media channels. This series will also serve to educate viewers on a wide range topics such as use of dietary supplements and macronutrients among others. Due to the confusion surrounding dieting especially among newcomers within the fitness industry, the use science-based evidence will prevalent throughout to assure viewers that everything mentioned is genuine.[8] Content will include cooking videos on the dedicated website. Images of food will additionally be available on the Acidic Fitness Instagram page with full recipes available for viewers to view on the dedicated Acidic Fitness Kitchen page on the website. Other content includes a shopping cart segment so that viewers can get an insight on how different people with different fitness aims do their shopping and food reviews (including supplements).

Athletic Series[edit]

The athletic series aims to assist those aspiring to train and perform at the highest level possible in their respective sport.[9] This series aims to run in collaboration with a range of coaches, athletes and sports teams to deliver content which will aim to inspire viewers with ideas to take into the training field, how to adopt a particular or aspects of a training lifestyle and the understanding the thinking processes of coaches when they are designing particular exercise drills.

External links[edit]

References[edit]

  1. http://www.acidicfitness.com/miles-sita.html. About Miles Sita. Retrieved 3 March 2016
  2. https://www.facebook.com/AcidicFitness/info/?tab=page_info. Acidic Fitness Facebook. Retrieved 3 March 2016
  3. http://www.acidicfitness.com/about-acidic-fitness.html About Acidic Fitness. Retrieved 3 March 2016.
  4. http://www.acidicfitness.com/history-of-acidic-fitness.html History of Acidic Fitness. Retrieved 3 March 2016
  5. http://www.acidicfitness.com/history-of-acidic-fitness.html History of Acidic Fitness. Retrieved 3 March 2016
  6. http://www.acidicfitness.com/history-of-acidic-fitness.html History of Acidic Fitness. Retrieved 3 March 2016
  7. http://www.acidicfitness.com/gym-tours.html. Gym Tours. Retrieved 3 March 2016
  8. http://www.acidicfitness.com/acidic-fitness-kitchen.html. Acidic Fitness Kitchen. Retrieved 3 March 2016
  9. http://www.acidicfitness.com/athletic-series.html. Athletic Series. Retrieved 3 March 2016

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