Adtraction
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| Public | |
| Traded as | Nasdaq First North: ADTR |
| ISIN | 🆔 |
| Industry | Digital marketing |
| Founded 📆 | 2007 in Stockholm, Sweden |
| Founder 👔 | |
| Headquarters 🏙️ | , Stockholm , Stockholm |
Area served 🗺️ | |
| Members | |
Number of employees | 100+ (2022) |
| 🌐 Website | adtraction |
| 📇 Address | |
| 📞 telephone | |
Adtraction is a partner marketing platform[1] headquartered in Stockholm, Sweden, with local offices in 13 European countries[2]. It helps brands in several industries market their products and services online, while allowing marketing partners to monetize their content and traffic. Partners range from content sites, influencers, affiliates, mobile apps and comparison sites. Partners send visitors to an advertiser via tracking links and are compensated according to a Cost per action model when this results in sales on the advertiser website[3].
History[edit]
Adtraction was founded in 2007 in Stockholm, Sweden[4].
In 2014 the company was listed as number 57 in the annual Deloitte Technology Fast 500 EMEA, reaching a growth rate of 2 537 percent over the last four years[5].
On December 7, 2021 Adtraction was listed on the Nasdaq First North Growth Market[6][7]
Acquisitions[edit]
In June 2021 Adtraction acquired Connects[8], an affiliate network based in Switzerland.
In October 2021 the company acquired affiliate network Digital Advisor[9][10], based in Denmark.
References[edit]
- ↑ "Adtraction - Crunchbase". Crunchbase. Retrieved 16 June 2022.
- ↑ "Adtraction expanderar till Italien" (in svenska). Dagens Industri. 21 April 2022. Retrieved 16 June 2022.
- ↑ "Adtraction Q1 2022 presentation" (in svenska). Financialhearings.com. 6 May 2022. Retrieved 16 June 2022.
- ↑ "Adtraction vill notera sig – och expandera ut i världen" (in svenska). Breakit. 23 Nov 2021. Retrieved 16 June 2022.
- ↑ "2014 Deloitte Technology Fast 500" (PDF). Retrieved 16 June 2022.
- ↑ "Listing of Adtraction Group AB, on Nasdaq First North Growth Market". Retrieved 16 June 2022.
- ↑ "Prickfritt inför Adtractions notering" (in svenska). Affärsvärlden. 1 Dec 2021. Retrieved 16 June 2022.
- ↑ "Adtraction acquires Connects in Switzerland". 23 June 2021. Retrieved 16 June 2022.
- ↑ "Adtraction acquires Digital Advisor ApS in Denmark". 25 Oct 2021. Retrieved 16 June 2022.
- ↑ "Adtractions årsredovisning för 2021 publicerad" (in svenska). Privata Affärer. 29 Mar 2022. Retrieved 16 June 2022.
External links[edit]
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