Adzerk
| File:Adzerk logo - red.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Online Advertising, SaaS, Big Data |
| Founded 📆 | 2010 |
| Founder 👔 | |
| Headquarters 🏙️ | Durham, North Carolina |
Area served 🗺️ | |
Key people | James Avery (CEO) |
| Products 📟 | Ad serving, Cloud computing |
| Members | |
Number of employees | 16 |
| 🌐 Website | Official website |
| 📇 Address | |
| 📞 telephone | |
Adzerk is an ad serving cloud platform based in Durham, North Carolina.[1] The company makes SaaS ad serving software that lets user-focused sites/apps build unobtrusive native ads. Adzerk's main product is a web and API-based cloud platform[2] created with the core features of "fast ad serving, better forecasting, and first class usability".[3] Other features include the ability to track custom events, such as ads being voted up or down.[4][5]
History[edit]
Adzerk was founded in 2010 by James Avery, having grown out of two niche advertising networks.[3][6]
The company closed a $650,000 seed round of investment in 2011.[6] In December 2011, Adzerk announced an app store as part of adOS, intended to give publishers access to ad tech tools and third party ad networks.[3][7] In the summer of 2012, Adzerk released a new version of its ad code, designed to be the fastest in the world.[3]
In March 2013, Reddit switched from using Google's Doubleclick platform to using Adzerk, in part to take advantage of the ability for their users to upvote and downvote ads.[8][9]
Confirmed customers using adOS include Reddit,[10][9] Stack Overflow, Xconomy, Neudesic Media, and BitTorrent.[10][11]
In June 2014, Adzerk announced that they would no longer support the adOS Marketplace or free accounts, citing poor conversion rates to paid accounts.
In 2015, Adzerk was ranked #262 in Inc. magazine's list of the 5,000 fastest-growing private companies in the United States.[12][13]
In September 2015, Adzerk began honoring the Electronic Frontier Foundation's Do Not Track requests for their customers, becoming the first online advertising company to do so.[14][15]
In April 2016, Adzerk helped launch Startups Against HB2 in reaction to North Carolina's HB2 bill.[16][17][18]
References[edit]
- ↑ Ohnesorge, Lauren (June 14, 2013). "Adzerk takes on California 'big boys'". Triangle Business Journal. Retrieved 19 September 2016.
- ↑ "Adzerk". Crunchbase. March 28, 2013. Retrieved April 20, 2013.
- ↑ 3.0 3.1 3.2 3.3 Volkmer, Katharina (February 22, 2013). "Adzerk's James Avery on The Fastest Ad Code in The World". The Makegood. Retrieved April 20, 2013.
- ↑ Biggs, John (May 30, 2015). "How Adzerk Made It Big (With Reddit's Help)". TechCrunch. Retrieved 18 September 2016.
- ↑ Roy, Jessica (March 21, 2013). "Reddit Adopts New Ad System, Adzerk, Allowing Users to Up and Downvote Sidebar Ads". New York Observer. Retrieved 19 September 2016.
- ↑ 6.0 6.1 Wauters, Robin (July 12, 2011). "Ad Serving Technology Startup Adzerk Secures $650,000". TechCrunch. Retrieved April 20, 2013.
- ↑ Perez, Sarah (December 9, 2011). "Adzerk Launches AdOS, An App Store For Ad Tech". TechCrunch. Retrieved April 20, 2013.
- ↑ Dean, Grace (March 23, 2013). "Reddit implements up and down voting on adverts". T3. Retrieved April 20, 2013.
- ↑ 9.0 9.1 jenakalif (March 21, 2013). "Quick update about ads on reddit". Reddit. Retrieved April 21, 2013.
- ↑ 10.0 10.1 Procopio, Joe (March 25, 2013). "Exclusive ad serving deal with Reddit gives Adzerk huge boost". WRAL TechWire. Retrieved April 21, 2013.
- ↑ Slefo, George (December 9, 2015). "Advertising on Torrent Clients Is Growing, but at What Cost?". Advertising Age. Retrieved 19 September 2016.
- ↑ "Adzerk: Number 262 on the 2015 Inc. 5000". Inc.com. Retrieved 2016-09-19.
- ↑ Ohnesorge, Lauren (August 12, 2015). "The Triangle firms that cracked this year's Inc. 5000". Triangle Business Journal. Retrieved 19 September 2016.
- ↑ Doctorow, Cory (September 30, 2015). "Ad server will respect Do-Not-Track headers". Boing Boing. Retrieved October 1, 2015.
- ↑ "Adblockers and Innovative Ad Companies are Working Together to Build a More Privacy-Friendly Web". 2015-09-30. Retrieved 2016-09-19.
- ↑ Dixon, Alex. "Startups join fight against HB2 as AOL co-founder cancels Durham appearance". Retrieved 2016-09-19.
- ↑ "North Carolina Startups Organize Against HB2". Retrieved 2016-09-19.
- ↑ "Businesses organize online HB2 protest". Retrieved 2016-09-19.
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