Epic Signal
| Subsidiary | |
| ISIN | 🆔 |
| Industry | Digital media management |
| Founded 📆 | 2013 |
| Founders 👔 | Brendan Gahan |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Hallie Harris (Managing Director) |
| Products 📟 | Advertising, Marketing |
| Members | |
Number of employees | |
| Parent | Mekanism |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Epic Signal is a social media advertising and marketing agency that specializes in influencer marketing.[1][2][3] The company was founded by Brendan Gahan in 2013.[4][5]
History[edit]
Gahan worked in the advertising business for ten years, eventually as the director of social media at the agency Mekanism, prior to founding Epic Signal in 2013. Despite having a staff of only five, Epic Signal's early clients included PepsiCo, Bud Light and YouTube Advertiser's channel.[6]
In 2015, Gahan sold the two year old company to his former employer, Mekanism. According to Gahan, who stayed to run the company after the firm's sale to Mekanism, 30-40% of Epic Signal's workload remains independent from its parent company.[6][7]
Notable Campaigns[edit]
During a campaign for Mountain Dew, Epic Signal created the first ever branded multi-channel network, providing long-term contracts, production capabilities and digital rights management to YouTube influencers as a part of the partnership.[8][9]
Epic Signal's clients also include Starbucks, Amazon, Alaska Airlines, Zima and Pepsi.[2][10]
Awards and recognition[edit]
Epic Signal has been credited with being the first agency to get YouTube stars to be paid collaborators with certain companies, using their platform to promote the brands.[6]
In 2017, Epic Signal won two Shorty Awards for their work with Mountain Dew and Jack Link's Beef Jerky.[11][12] The company was also recognized as a Top 200 marketing agency in 2017.[13] That same year, the company won a Gold Pencil for Great Big Story's influencer series from The One Club.[14]
References[edit]
- ↑ Michelle Castillo (18 January 2017). "Advertisers are still skeptical about Facebook's video ads". CNBC. Retrieved 19 December 2017.
- ↑ 2.0 2.1 Jennifer Rooney (7 September 2017). "Epic Signal's Brendan Gahan: Setting Up Shop In The Hottest Area Of Marketing". Forbes. Retrieved 19 December 2017.
- ↑ Brady Dale (11 October 2017). "Who Knew, but Amazon Hosts Videos, Sort of Like Youtube". New York Observer. Retrieved 19 December 2017.
- ↑ Christine Birkner (15 November 2016). "Anti-Sexual Assault Campaign 'More Relevant Than Ever' at Dawn of Trump Presidency". Adweek. Retrieved 19 December 2017.
- ↑ Ross Benes (28 November 2017). "'This will blow over quickly': YouTube's latest ad scandal is unlikely to hurt its bottom line". Digiday. Retrieved 19 December 2017.
- ↑ 6.0 6.1 6.2 Dylan Love (7 November 2016). "What it's like to sell a company to your former employer". The Next Web. Retrieved 19 December 2017.
- ↑ Brendan Gahan (14 March 2017). "The Quote That Helped This Entrepreneur Stop Questioning Himself". Entrepreneur. Retrieved 19 December 2017.
- ↑ Jeff Beer (12 May 2016). "Caffeine & Content: Why Mountain Dew Is Launching Its Own Multichannel Network". Fast Company. Retrieved 19 December 2017.
- ↑ Mike Shields (24 July 2017). "Mountain Dew developed its own digital-media 'influencers' — and that's terrible news for digital ad middlemen". Business Insider. Retrieved 19 December 2017.
- ↑ Eric Oster (20 June 2017). "MillerCoors Is Bringing Back Clear Malt Beverage Zima for a Limited Time". AdWeek. Retrieved 19 December 2017.
- ↑ "Mountain Dew Green Label Multi-Channel Network". Shorty Awards. Retrieved 19 December 2017.
- ↑ "Jack Link's Branded YouNow Gift". Shorty Awards. Retrieved 19 December 2017.
- ↑ "Chief Marketer 200". Chief Marketer. Retrieved 19 December 2017.
- ↑ "Great Big Story Influencer Content". The One Club. Retrieved 19 December 2017.
External links[edit]
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