African American Evolution in media
The representation of African Americans in media has remained the same for a while, almost since the representation of African Americans in television ads exceeded in 1991. It has been shown that even positive stereotypes of African Americans in media can have an effect of prejudice on consumers. The roles of African Americans in media has evolved over time. On typical cable channels the amount of ads shown with African Americans has become neutral, but on channels such as B.E.T.[2] where the viewership is mostly that of African Americans, all of the ads consist of healthy, stable, independent and enthusiastic African Americans who are goal oriented. African Americans now have bigger roles in media such as that of reporters, business owners and artists. African America women have made an uprising in mainstream media as confident and strong individuals. Several organizations have been based on the empowerment of African American women in media.[1]
The representation of African American women in media has also made an increase since beauty expectations have changed. Cultural appropriation has somewhat changed the beauty standards of media. Fashion styles have taken on the cultural dynamics of many countries.
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