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Alan Caruba

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Alan Caruba
Alan Caruba.png Alan Caruba.png
Newark, New Jersey
🏳️ NationalityAmerican
🎓 Alma materUniversity of Miami
💼 Occupation
Known forThe Most Boring Celebrities of The Year
Notable workWarning Signs (2003), Right Answers(2006)
🏡 Home townNewark New Jersey
Board member ofNew Jersey Pest Management Association, New York Pest Management Association
👴 👵 Parents
  • Robert Caruba (father)
  • Rebecca Caruba (mother)
🥚 TwitterTwitter=
label65 = 👍 Facebook

Alan Caruba (October 9, 1937 – June 15, 2015) was an American Public relations professional who earned a living promoting businesses in the chemical and pest control sectors, and who wrote on a wide range of topics but who was best known for publishing an annual list of "The Most Boring Celebrities of the Year." According to a 1993 article in The New York Times, Caruba's list, "Began as a spoof, (bit) has now become an institution."[1][2]


Caruba was born in Newark, New Jersey, son of Robert Caruba and Rebecca Caruba. His mother was a cookbook author who taught gourmet cooking for three decades in local adult schools and was also an internationally known authority on wine. His father was a CPA. He grew up in Maplewood, New Jersey.

Caruba was a graduate of the University of Miami in Coral Gables, Fla., class of 1959, after which he served in the U.S. Army for two years before returning to his parents' home, becoming the editor of the weekly East Orange Record before becoming a reporter for the Morris County Daily Record.


For the bulk of his professional life, Caruba was a public relations counselor working with a wide variety of clients, founding the public relations firm The Caruba Organization in the late 1970s.[citation needed] From 1986 until his death he represented the New Jersey Pest Management Association, later serving in the same capacity as well for the New York Pest Management Association.

The "Most Boring" list was issued by the "Boring Institute," a spoof think tank run by Mr. Caruba in from "its headquarters," in his home, "an archetypal white clapboard house on an ordinary tree-lined street in (a) quintessential suburb." The "Institute" shot to international fame, when it published a bogus report claiming to have discovered that the annual Macy's Thanksgiving Day Parade was a hoax and that the organizers in fact Ran the same "video tape" on television every year.[1]Caruba began publishing the list in 1984.[3][4]The Washington Post described his success as "A tribute... to what one man can achieve with several official-looking letterheads, a fax machine and a knack for picking slow news weeks..."[5]

In 1990 Caruba founded the National Anxiety Center, which identifies itself as "a clearinghouse for information about 'scare campaigns' designed to influence public policy and opinion" on such subjects as global warming, ozone depletion and DDT.[5][6][dead link][7][8] In 1994-2004 he was director of communications for the American Policy Center.[8] He was an adjunct scholar at the Center for the Defense of Free Enterprise, a wise use think tank in Bellevue, Washington.[8]

Caruba's clients included corporations, publishers, think tanks, trade associations, chemical and pharmaceutical companies and other organizations.[8][9] In the 1970s he "helped introduce" the insecticide Ficam.[10] Since the late 1980s, he was the public relations counselor for the New Jersey Pest Management Association.[8] Former clients include Hyatt Hotels and chemical companies Van Waters & Rogers and BFC Chemicals.[11]


Caruba claimed that global warming is a "fraud"[12] and that there is a global conspiracy to use it as a pretext for confiscating vast wealth from developed countries to give to undeveloped countries. "Universities across America have entire departments and units devoted to keeping the global warming fraud alive."[13][14]

Caruba repeatedly warned of the dangers of Islam to the West, explaining:[15]

While Islam looks and sounds like a religion, it is more a political and economic entity concerned with controlling those populations where it is dominant, largely keeping them unable to resist the despots, monarchs, and clerics in charge. Iran’s Supreme Leader, for example, is worth billions.

What the West has yet to grasp is its intent on world domination. That is why jihad — the so-called holy war — is a central pillar of faith.

The worship of Mohammed, believed by Muslims to be the final prophet who replaces the Jewish prophets and Jesus, doesn’t just permit but encourages the Islamic hatred of the infidel. It justifies any action taken against Judaism and Christianity; it includes the religions of Hinduism, Buddhism, and all others.

In an interview on The Daily Show, Caruba said that the United States might have to invade the entire continent of Africa because of its high Muslim population.[16]

Caruba was highly critical of President Barack Obama, once writing "From time to time I hear President Obama described as “an evil genius”, but he is neither. He’s not evil. He’s something much worse. He is a fool who thinks he’s a genius." [17] He characterized Obamacare as Communism.[18]

Caruba was also critical of President Barack Obama for his support of homosexuality's social agenda:[19]

Let me pause to say that I have long regarded homosexuality as an abnormality that appears to occur in some people from birth. It is, in that regard, not a choice. Neither, however, is one’s race. I do not discriminate against homosexuals, but I do not accept the destruction of societal norms because some homosexuals demand it.

Caruba was also critical of the United Nations, calling it the "epicenter of modern Antisemitism" and saying "the UN has no right to exist", although he concedes that without it Israel never would have become a legal state and country.[20]


In the 1970s Caruba published a book of poetry (Pocket Books) and a novel (Dell Publishing),[citation needed] along with two book collections of his commentaries — Warning Signs (2003) and Right Answers (2006), both published by Merrill Press. He also maintained, a Web site devoted to new fiction and non-fiction.

Under the auspices of the National Anxiety Center, Caruba wrote a weekly column called "Warning Signs", which his company said was widely excerpted conservative news and opinion Web sites including, Free Market News Network, Axcess News, and Family Security Matters.[7][21] Caruba also contributed opinion pieces to consumer and trade magazines and newspapers such as The Philadelphia Inquirer, The Providence Journal, and The Washington Times.[8]

Published works[edit]

  • Caruba, Alan (2003). Warning Signs. Bellevue, Washington: Merril Press. ISBN 0-936783-35-4. Search this book on
  • Caruba, Alan (2006). Right Answers. Bellevue, Washington: Merril Press. ISBN 978-0-936783-48-2. Search this book on


  1. 1.0 1.1 Gruson, Lindsay (29 October 1993). "Magnate Corners Boredom Market; Is a Spoof, Taken Seriously, Still a Spoof? Oh, Who Cares". New York Times. Retrieved 18 April 2018.
  2. "Alan Caruba, PR Pro and Polemicist, Dies at 77". O'Dwyer's magazine. 17 July 2015. Retrieved 18 April 2018.
  3. Cukan, Alex (8 December 2002). "'Most boring celebrities of 2002'". UPI. Retrieved 18 April 2018.
  4. Anderson, Lisa (15 July 1991). "Boredom: It`s No Yawning Matter The Nation`s Arbiter Of Ennui Gets Serious About An `Epidemic`". Chicago Tribune. Retrieved 18 April 2018.
  5. 5.0 5.1 Span, Paula (28 December 1993). "America's Snooze Alert". Washington Post. Retrieved 18 April 2018.
  6. Alan Caruba, "About the Center", National Anxiety Center, accessed June 27, 2007.
  7. 7.0 7.1 Alan Caruba, "Where Read. Where Published. Where Heard" Archived 2007-02-06 at the Wayback Machine, The Caruba Organization, accessed June 27, 2007.
  8. 8.0 8.1 8.2 8.3 8.4 8.5 Alan Caruba, "Caruba's credentials" Archived 2006-07-05 at the Wayback Machine, The Caruba Organization, accessed June 25, 2007.
  9. Alan Caruba, "Caruba's credentials", The Caruba Organization, November 16, 2000, archived version, Internet Archive, accessed June 26, 2007.
  10. Alan Caruba, "Warning signs: Bugs! Spray or pay?", National Anxiety Center, June 8, 2005
  11. "Caruba offering clients access to Japan market"[permanent dead link], Advertising Age, October 4, 1982, rpt. as "Document No. 2025046764/6765" (page 2), in Philip Morris Documents, accessed June 25, 2007
  12. [1]
  13. "The Slow, Certain Death of the Global Warming Theory". 2011-09-12.
  15. Archived 2015-06-23 at the Wayback Machine
  17. Archived 2015-06-23 at the Wayback Machine
  20. Alan Caruba. The Epicenter of Anti-Semitism, June 29, 2011.
  21. Archived 2015-06-24 at the Wayback Machine

External links[edit]

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