Allure Beauty Box
 | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 2015 |
| Founder 👔 | Condé Nast |
| Headquarters 🏙️ | New York, NY |
Area served 🗺️ | |
Key people |
|
| Services | Beauty subscription service |
| Members | |
Number of employees | |
| 🌐 Website | allurebeautybox |
| 📇 Address | |
| 📞 telephone | |
Allure Beauty Box is a beauty subscription service based in New York City. The company is best known for offering luxury and indie beauty products with a focus on women's beauty, fashion, skincare, hair care, and makeup categories.[1] Every month, members receive a new box with curated products and also have access to exclusive discounts in a members-only store. [2][3]
History
Allure Beauty Box is powered by Allure, the NYC-based beauty media brand that was founded by Condé Nast in 1991 and is currently run by editor-in-chief Jessica Cruel. In 2012, Allure launched its subscription box as Allure Sample Society through an e-commerce partnership with BeautyBar. In 2015, the brand became Allure Beauty Box and the majority of operations were brought in-house, including product procurement, brand relations, merchandising, and marketing. Allure products are tested and approved by Allure's beauty editors.[4]
Platform
Members can purchase monthly, quarterly, yearly, and gift subscriptions. In addition to monthly boxes, members also have access to an online marketplace where they can purchase beauty products at a discount. Additionally, the brand curates limited edition boxes four times a year, including a yearly Allure Best Of Beauty Awards Box.[5]
Products & Services
Every month, Allure Beauty Box subscribers receive a box with at least six skincare, haircare, makeup, and fragrance products, including three or more full-size items.[6] Allure editors choose what is inside each box.[7]
Upon joining, new subscribers are given a free gift. Members get exclusive discounts on editors’ favorite luxury products and limited edition boxes, and can often anticipate a bonus item in their beauty package.[8][9]
References
- ↑ "Allure Beauty Box". Allure Beauty Box. Retrieved 20 September 2022.
- ↑ "What is Allure Beauty Box and how does it work? Our FAQ". www.mysubscriptionaddiction.com. Retrieved 20 September 2022.
- ↑ JerdeOctober 3, Sara. "Allure Is Growing Its Subscription Service by Treating the 'Beauty Box' as Its Own Business". adweek. Retrieved 20 September 2022.
- ↑ Sandler, Emma (18 June 2019). "Allure is growing its beauty box subscriptions through influencer collaborations". Glossy. Retrieved 20 September 2022.
- ↑ Milnes, Hilary (14 May 2018). "Inside Allure's beauty box business". Glossy. Retrieved 20 September 2022.
- ↑ "The Best Beauty & Makeup Subscription Boxes". Cheapism. Retrieved 20 September 2022.
- ↑ Archive, View Author; feed, Get Author RSS (23 May 2022). "6 best makeup and beauty subscription boxes of 2022 for every budget". New York Post. Retrieved 20 September 2022.
- ↑ "Allure Beauty Box Vs. GlossyBox: Which One Is Best In 2022?". brittandwhit. 30 December 2020. Retrieved 20 September 2022.
- ↑ Nast, Condé (7 January 2022). "15 Best Beauty Subscription Boxes 2022 for Every Kind of Cosmetics-Lover". Vogue. Retrieved 20 September 2022.
External links
- Official website
- Allure Beauty Box on Facebook
- Allure Beauty Box on Instagram
- Allure Beauty Box on TwitterLua error in Module:WikidataCheck at line 23: attempt to index field 'wikibase' (a nil value).
- Allure Beauty Box on Tiktok
