Arbelle
| Brand of Visage Technologies AB | |
| ISIN | 🆔 |
| Industry | Beauty technology Artificial intelligence Augmented reality Saas |
| Founded 📆 | 2023 |
| Founder 👔 | |
Area served 🗺️ | Worldwide |
Key people | Marcus Tamminen (Managing Director) |
| Products 📟 | Virtual Makeup Try-On AI Shade Finder ArbelleGPT |
| Members | |
Number of employees | |
| Parent | Visage Technologies AB |
| 🌐 Website | arbelle |
| 📇 Address | |
| 📞 telephone | |
Arbelle is a Swedish beauty technology company that develops artificial intelligence (AI) and augmented reality (AR) software for the cosmetics industry.
It was launched in 2023 as a brand under Visage Technologies AB.[2]
The company provides business-to-business (B2B) solutions, including virtual makeup try-on tools, foundation shade matching, and conversational AI assistants for cosmetics brands.[3][4]
Arbelle is an active participant in beauty trade exhibitions such as Cosmoprof, MakeUp in New York, and Beautyworld Middle East.[5][6] It was also one of the official sponsors of the Pure Beauty Awards 2025.[7][8]
Arbelle's solutions are used by global beauty brands such as Cosnova, Oriflame, and Palm Beach Tan.[9]
History
Origins and development
Arbelle's technology is based on the computer vision research of its parent company, Visage Technologies AB, which was founded in 2002 by Jörgen Ahlberg and Igor Pandžić.[10] The founders were contributors to the MPEG-4 Face and Body Animation International Standard. Over two decades, Visage Technologies has developed facial tracking, analysis, and recognition software used across different sectors such as the automotive, security, retail, and other sectors and others.[3]
As consumer behavior shifted toward e-commerce and digital personalization around the 2010s, several cosmetic brands integrated Visage Technologies' facial tracking software into their digital platforms. In response to this demand, the company developed a specialized virtual makeup software development kit (SDK) designed for real-time makeup simulation in 2019.[11]
Launch
In 2023, Arbelle was formally introduced as an independent brand to provide what it describes as "fourth-generation" beauty AI.[12] The brand was positioned to address common industry issues such as high product return rates caused by incorrect shade matching and choice overload in digital shopping environments.[13]
Technology
Architecture
Arbelle's platform utilizes proprietary software that tracks over 150 facial landmarks in real time.[14] This allows digital makeup to remain aligned with the user's face during movement and varying head rotations.[3] The rendering engine is designed to simulate various makeup finishes, including matte, glossy, and shimmer.[12]
Data and privacy
The company's research and development are conducted in Sweden and Croatia. Arbelle states that its technology is designed for compliance with the General Data Protection Regulation (GDPR). The software does not include "beautification" filters that alter facial structure, focusing instead on the simulation of physical products.[3]
Products and services
- Virtual Makeup Try-On: An AR tool for real-time visualization of color cosmetic products such as lipstick, eyeshadow, and foundation across various devices and browsers.[12]
- Shade Finder: An AI-powered virtual foundation shade matching tool for foundation and concealer. It utilizes the Monk Skin Tone Scale, a ten-point scale developed by Harvard's Dr. Ellis Monk, to improve matching accuracy across diverse skin tones.[15]
- ArbelleGPT: A conversational AI assistant that uses natural language processing to provide product recommendations.It has an integrated virtual try-on that visually demonstrates recommendations during the consultation.[12]
- Analytics: A dashboard for brands to monitor consumer engagement, popular shade trends, and conversion metrics across markets.[16][17]
See also
References
- ↑ "Arbelle". Tracxn. Retrieved 17 February 2026.
- ↑ Puskarić, Ksenia. "Visage Technologies razvio novi proizvod za virtualno isprobavanje kozmetičkih proizvoda". Lider. Retrieved 17 February 2026.
- ↑ 3.0 3.1 3.2 3.3 Safaque Kagdi (October 3, 2025). "Arbelle's Marcus Tamminen on Why AI Is the New Foundation of Beauty". The AI Journal. Retrieved February 16, 2026.
- ↑ "Personalisation is beauty's biggest untapped goldmine, Arbelle's Managing Director reveals". Cosmetics Business. Retrieved 17 February 2026.
- ↑ "At the heart of New York's beauty scene, Arbelle proves the impact of virtual makeup try-ons". Cosmetics Business. Retrieved 17 February 2026.
- ↑ "Arbelle showcases cutting-edge beauty AI and AR at Beautyworld Middle East 2025". Cosmetics Business. Retrieved 17 February 2026.
- ↑ "Arbelle partners with Pure Beauty Awards UK to celebrate innovation and inclusivity in beauty". Cosmetics Business. Retrieved 17 February 2026.
- ↑ May, Amanda. "Rare Beauty and Medik8 among Pure Beauty Awards 2025 winners". Cosmetics Business. Retrieved 17 February 2026.
- ↑ "Why shade matching is a trust test – and how Arbelle's Shade Finder passed with 90% consumer satisfaction". Cosmetics Business. Retrieved 19 February 2026.
- ↑ "About Visage Technologies". Visage Technologies. Retrieved February 16, 2026.
- ↑ "About Arbelle". Arbelle. Retrieved 17 February 2026.
- ↑ 12.0 12.1 12.2 12.3 "How Arbelle's 4th-gen beauty AI delivers revenue, confidence, and real insights". Premium Beauty News. October 14, 2025. Retrieved February 16, 2026.
- ↑ "Arbelle introduces a framework for profitable beauty personalization". Global Cosmetic Industry. September 24, 2025. Retrieved February 16, 2026.
- ↑ Adebiyi, Oyindamola. "Augmented beauty is here — and these 6 game-changing AI beauty tools are upgrading our glow up". Marie Claire Nigeria. Retrieved 17 February 2026.
- ↑ "Why shade matching is a trust test – and how Arbelle's Shade Finder passed with 90% consumer satisfaction". Cosmetics Business. November 14, 2025. Retrieved February 16, 2026.
- ↑ "How to use data analytics in the beauty industry to unlock key beauty consumer insights". Arbelle. Retrieved 17 February 2026.
- ↑ "How inclusive is your foundation range? Arbelle offers free analysis for cosmetic brands". Cosmetics Business. Retrieved 17 February 2026.
External links
This article "Arbelle" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Arbelle. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
