Askalite Formula
| ISIN | 🆔 |
|---|---|
| Industry | Skincare |
| Founded 📆 | 2021 |
| Founder 👔 | Hiwot Yohannes |
| Headquarters 🏙️ | United States |
Area served 🗺️ | |
| Products 📟 | Serums Elixir |
| Members | |
Number of employees | |
| 🌐 Website | askaliteformula |
| 📇 Address | 6564 Loisdale Ct. Suite 600. Springfield, Virginia 22150 |
| 📞 telephone | + 1 (646) 568-5682 |
Askalite Formula is an American skincare brand founded in 2021 by pharmacist Hiwot Yohannes. The company formulates products with an emphasis on ingredients for the concerns of melanated skin.[1]
History
Askalite Formula was founded by Ethiopian-American immigrant pharmacist Hiwot Yohannes. She holds a Master's degree in International Trade and Policy from the Schar School of Policy and Government at George Mason University.[1] She has stated that her educational background in policy and trade, combined with her pharmacy experience and international travel, informed the creation of the brand.[2] The company launched in 2021 after four years of research and development.[3]
The brand positions itself with a focus on serving BIPOC (Black, Indigenous, and People of Color) consumers, a demographic reported to face market disparities including higher spending on beauty products and underrepresentation in product safety and formulation.[4][5] Its mission is to address specific skincare concerns for black and brown skin without the use of bleaching agents, which it characterizes as an industry standard it aims to move beyond.[3]
Products
The brand incorporates a proprietary LAND-SEA complex along with skin barrier supporting ingredients such as hyaluronic acid, niacinamide, ferulic acid and vitamin C.[3]
Ingredients
A signature ingredient in many Askalite Formula products is Teff peptide, derived from the Eragrostis tef plant native to Ethiopia.[6] The company claims to be the first skincare brand to introduce Teff-peptides into its formulations. Research on Teff protein hydrolysates has indicated potential antioxidant and skin-firming properties for cosmetic applications.[7][8] The brand incorporates other ingredients such as hyaluronic acid, vitamins C and E, ceramides, algae extracts, and botanical oils like argan oil and rosehip oil.[9]
References
- ↑ 1.0 1.1 Mendoza, Alberto (August 23, 2021). "Skincare Entrepreneur Hiwot Yohannes: 'Schar School Empowered Me on Many Levels'". George Mason University.
- ↑ "Skincare Entrepreneur Hiwot Yohannes: 'Schar School Empowered Me on Many Levels'". George Mason University News. August 2021.
- ↑ 3.0 3.1 3.2 "Askalite Formula". Askalite Formula Official Website.
- ↑ "Highlighting Racial, Economic Disparities in Personal Care Product Safety". Columbia University Mailman School of Public Health. January 13, 2022.
- ↑ Richard, Anne; Robinson, Kevin; Reed, Warren (March 18, 2021). "Black representation in the beauty industry". McKinsey & Company.
- ↑ "Face and Neck Firming Care with Teff Natural Peptides". Personal Care Magazine. February 2021.
- ↑ Chaudhari, K.; Papakonstantinou, M.; Ambre, S. (2024). "Exploring the Antioxidant Potential of Teff (Eragrostis tef) Grain Protein Hydrolysates in Skin Care". MDPI Sci. 46 (10): 672. doi:10.3390/sci46100672.
- ↑ Gutu, K.; Andos, G. (2021). "Antioxidant Activity of Teff (Eragrostis tef) Protein Hydrolysates and Potential Application in Cosmeceuticals". South African Journal of Chemistry. 48 (5).
- ↑ "NaturePep Teff: Article in Personal Care Magazine" (PDF). Alfa Chemicals. February 2021.
External links
- Official website
- "Skincare Entrepreneur Hiwot Yohannes" – George Mason University news article on the founder.
