Asset Liquidation Marketing Integration Within Asset Management Framework
Asset Liquidation Marketing Integration within Asset Management Framework refers to the value of marketing in the asset management and reverse logistics disciplines. The overall process of moving unproductive assets through the supply chain and unproductive lending portfolio's previously ended with a more efficient inventory management process or the repossession of assets. Integration of marketing framework allows asset managers to actively or passively (i.e. external vendors) manage the marketing and sale of productive and non-productive assets to a future asset buyer. The value of this methodology is an understanding of how assets reach "end of life," valuable specifically in the area of risk management both domestically and internationally.
References[edit]
1. Forrester Research (2008) "The Forrester Wave: Marketing Asset Management" [1]
2. liquidationtoday.com (2009) "Reference"[2]
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