Athena Club
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| Private | |
| ISIN | 🆔 |
| Industry | Personal care |
| Founded 📆 | 2017 |
| Founder 👔 | |
Area served 🗺️ | |
| Products 📟 | Razors, body care, skincare, wellness |
| Members | |
Number of employees | |
| 🌐 Website | athenaclub.com |
| 📇 Address | |
| 📞 telephone | |
Athena Club Holdings, Inc. is a privately held American personal care company headquartered in New York City. The brand sells razors, pre- and post-shave care and body care products through a hybrid direct-to-consumer subscription model and mass retail partners such as Target and Walmart.[1]
History
| Year | Milestone |
|---|---|
| 2017 | Company incorporated in New York by Maria Markina and Charles Desmarais. |
| 2019 | Introduction of the five-blade Razor Kit. |
| 2022 | Launch of the Canadian website. |
| 2023 | Distribution expanded beyond direct-to-consumer to Target stores across the United States.[2] |
| 2024 | Expanded retail distribution to retailers Walmart, Jean Coutu and Brunet locations across Canada.[3] |
| 2025 | Launch of a new body wash and deodorant line at Target stores nationwide and expansion of shaving products into Walmart. The company also launched a men's brand, House of Atlas.[4] |
Products
Athena Club’s catalog includes over 30 SKUs across five product categories:
- Body Care: Gentle Sugar Scrub, Body Lotion, Skin Replenishing Body Wash, and All Over Deo.
- Hair Removal: Weighted aluminum Razor Kit, blade refills, magnetic shower hook, and four shave preps (foam, butter, whipped, oil) and face, bikini, and body wax strip kits.
- Skincare: Zit Delete pimple patches and Soft Face Wipes for makeup removal.
Business Model
Athena Club operates on a dual-channel model:
- Direct-to-consumer: Customers purchase products via the company's website and set their refill cadence via subscription.
- Wholesale: Athena Club products are available in Target, Walmart, Walmart Canada, and at select international retail partners.[5]
Funding and Growth
Athena Club has raised approximately $55.4 million over four funding rounds. Its most recent Series B round secured $33.5 million from investors including Cue Ball and the Desmarais family.[6][7]
External links
References
- ↑ "Athena Club becomes latest DTC razor brand to disrupt mass retail with Target launch". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club enters mass retail with Target launch". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club Expands to Canada". 16 February 2024. Retrieved 2025-07-01.
- ↑ "Athena Club Founders Launch House Of Atlas To Disrupt Men's Shaving And Personal Care". 24 June 2025. Retrieved 2025-07-15.
- ↑ "Athena Club enters Walmart, expands distribution". 6 March 2023. Retrieved 2025-07-01.
- ↑ "Athena Club Raises $15 Million Series A". Retrieved 2025-07-01.
- ↑ "Athena Club Funding Overview". Retrieved 2025-07-01.
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