Authena AG
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 | |
| Type | Startup |
| Industry | Software |
| Founded | 2018 |
| Legal form | Company limited by shares..[1] |
| Founders | Matteo Panzavolta
Nicola Fantini |
| Headquarters | Zug, Switzerland, EU |
| Products | track and trace technology |
| Key people | Matteo Panzavolta (CEO)
Nicola Fantini (CPO) Michael Boyle (Strategy advisor) Dejan Milenovic (CTO) Rossana Ricco-Rodgers (CMO) Roman Kocemba (CFO and COO) Aeron Buchanan (Blockchain advisor) |
| Number of employees | 25 |
| Area served | Worldwide |
| Website | authena.io |
Authena AG[edit]
Authena AG (formerly Acatena AG[2]) is a Swiss company that has established an innovative platform to tag, track, and authenticate high-value goods. The company is committed to supporting brands in the protection of their products, their reputation and their customers.[3] The company provides its services worldwide. Authena AG currently operates in more than 75 countries around the world. It has 11 patents pending in the United States and Europe.
Authena AG's goal is to support brands in the fight against counterfeiting and illegal diversion of goods and services through advanced authenticity and traceability platforms.
History[edit]
Founded in 2018, it started operating in the wine sector, working with Italian[4] and Spanish producers in the prevention of wine fraud and counterfeiting. Besides being active in the Food & Beverage sector[5], today Authena operates in various markets, protecting and tracing crop protection[6] and industrial products, pharmaceuticals[7], perfumes and cosmetics[8]
Authena supports brands in promoting sustainable growth in all these industries to help achieve the eighth Sustainable Development Goal[9] with its anti-counterfeiting solutions.[10]
Organization[edit]
Key figures[edit]
The founder and CEO since the company's founding is Matteo Panzavolta.[11] The company is headquartered in Zug (capital of the Swiss canton of Zug) in Switzerland, within the European Union. Authena has about 25 employees (2022) in many countries including Switzerland, Italy and the United States.
Business segments[edit]
- The company provides product and brand protection solutions.
- The company provides integrated product security soloutins against counterfeiting and fraudulent refilling.
- The company provides solutions to identify product opening and direct end-user engagement.
Industries[edit]
- Agriculture
- Pharmaceuticals
- Fragrances & Cosmetics
- Food & Beverages
- Sports & Entertainment
Products[edit]
- Authena SHIELD™ - Track & authenticate single products, within one, end-to-end, tamperproof platform
- Authena L1VE™ - End-to-end supply chain traceability of products in real time and at single-unit level
- Authena M3TA™ - Building a trusted, authentic and decentralized experience with the metaverse
Software and services[edit]
The company has developed a proprietary anti-counterfeiting and end-to-end traceability technology. Interactive NFC tags, applied at the level of the minimum saleable unit, are programmed to contain encrypted information related to the single unit itself. Once a tag is associated and attached to a product[12], every interaction with it is automatically tracked and recorded by the platform, including attempts to remove or tamper with the tag.[13]
All product characteristics, along with its integrity status, can be verified at any time via an NFC-enabled mobile device.[6] To guarantee the transparency of the whole system, the information is saved and monitored through "smart contracts" on Ethereum blockchain, which have the role of keeping track of every interaction between the digital and physical worlds, and to maintain anonymous and verifiable evidence on the status of the products equipped with the tag, their geolocation and their use.[14]
Authena technology integrates[edit]
- Fraudulent re-filling protection
- Traceability and grey market prevention
- Product opening identification
- Effective end user direct engagement
- Instantaneous authentication of genuine product[15]
Collaboration[edit]
- NFT-Whisky protected by Authena for Brauerei Locher Swiss whisky.[16]
- Creating security and connection between the physical and digital jerseys of the KK Crvena zvezda team. Collaboration with RED STAR and Adidas[17]
- Blockchain-based certificates of authenticity for parquet floors co-work with Ryser Boeden.[18]
References[edit]
- ↑ "UID Version: 4.20.0.14". www.uid.admin.ch. Retrieved 2022-11-23.
- ↑ Tacconelli, Alessandro (2020-09-12). "Award-winning Anti-counterfeiting Startup Celebrates Achievements With a Name Change". Authena. Retrieved 2022-12-23.
- ↑ NEXTENSION. "Swiss Blockchain Investor Day 2019". Swiss ICT Investor Club (SICTIC). Retrieved 2022-12-23.
- ↑ Minetti, Maurizio. "Authena: Wie das Zuger Start-up Produktfälschungen bekämpft". Luzerner Zeitung (in Deutsch). Retrieved 2022-12-23.
- ↑ Staff, Editorial (2019-07-12). "Tracking wine chain production: now with blockchain". panoramacrypto.com. Retrieved 2022-12-23.
- ↑ 6.0 6.1 "Lonza and Authena team up to improve crop protection". www.startupticker.ch. Retrieved 2022-12-23.
- ↑ Oesch, Ruth Fulterer, Jonas. "Ein Blockchain-Siegel soll Weine vor Fälschung schützen". Neue Zürcher Zeitung (in Deutsch). Retrieved 2022-12-23.
- ↑ "Authena AG". www.startup.ch. Retrieved 2022-12-23.
- ↑ internfangwei. "SDG Publishers Compact Members". United Nations Sustainable Development. Retrieved 2022-12-23.
- ↑ Tacconelli, Alessandro (2021-03-12). "Disrupting illegal markets for a sustainable economic growth". Authena. Retrieved 2022-12-23.
- ↑ "Matteo Panzavolta: sigillo high-tech". Edizioni IN Magazine (in italiano). Retrieved 2022-12-23.
- ↑ Acatena blockchain product verification, retrieved 2022-12-23
- ↑ "La blockchain pour lutter contre les faux vins - Heidi.news". www.heidi.news (in français). Retrieved 2022-12-23.
- ↑ "End-to-end Technology - Branded Product Security & Tracking". Authena. Retrieved 2022-12-23.
- ↑ Tacconelli, Alessandro (2020-12-18). "To all of you that believed in the safety of the Swiss wine market, you were wrong!". Authena. Retrieved 2022-12-23.
- ↑ "Erster Schweizer Whisky setzt auf NFT | Der Whisky-Botschafter - Passion und Tradition". www.whiskybotschafter.com. Retrieved 2022-12-23.
- ↑ "Crvena Zvezda leads the digital revolution, enters the world of phygital | Euroleague Basketball". Euroleague Basketball. Retrieved 2022-12-23.
- ↑ "NFT-Echtheitszertifikate für Parkettböden". Ryser Böden (in Deutsch). Retrieved 2022-12-23.
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