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Backbone

From EverybodyWiki Bios & Wiki

For a chronological guide to this subject, see Timeline of Snapchat.

Prototype

According to documents and deposition statements, Reggie Brown brought the idea for a disappearing pictures application to Evan Spiegel because Spiegel had prior business experience. Brown and Spiegel then pulled in Bobby Murphy, who had experience coding. The three worked closely together for several months and launched Snapchat as "Picaboo" on the iOS operating system on July 8, 2011.[1][2] Reggie Brown was ousted from the company months after it was launched.[3][4]

The app was relaunched as Snapchat in September 2011, and the team focused on usability and technical aspects, rather than branding efforts.[5] One exception was the decision to keep a mascot designed by Brown, "Ghostface Chillah," named after Ghostface Killah of the hip-hop group Wu-Tang Clan.[5]

On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford, in which he offered to re-negotiate his equitable share regarding ownership of the company. Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product. The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor. On behalf of their clients, the law firm concluded that Reggie Brown had made no contributions of value or worth, and was therefore entitled to a share of nothing.[6][7] In September 2014, Brown settled with Spiegel and Murphy for $157.5 million[8] and was credited as one of the original authors of Snapchat.[9][10][11]

In their first blog post, dated May 9, 2012, CEO Evan Spiegel described the company's mission: "Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect."[12] He presented Snapchat as the solution to stresses caused by the longevity of personal information on social media, evidenced by "emergency detagging of Facebook photos before job interviews and photoshopping blemishes out of candid shots before they hit the internet.[12]

Growth

World map indicating Snapchat's core users by country in 2014. Map based on data from a report from Business Insider Intelligence.[13]

As of May 2012, 25 Snapchat images were being sent per second[14] and, as of November 2012, users had shared over one billion photos on the Snapchat iOS app, with 20 million photos being shared per day.[14][15] That same month, Spiegel cited problems with user base scalability as the reason why Snapchat was experiencing some difficulties delivering its images, known as "snaps," in real time.[14] Snapchat was released as an Android app on October 29, 2012.[14]

In June 2013, Snapchat version 5.0, dubbed "Banquo," was released for iOS. The updated version introduced several speed and design enhancements, including swipe navigation, double-tap to reply, an improved friend finder, and in-app profiles.[16] The name is a reference to the ghostly hero from Shakespeare's Macbeth, a character in the play who is ultimately seen to be victorious over evil.[17] Also in June 2013, Snapchat introduced Snapkidz for users under 13 years of age. Snapkidz was part of the original Snapchat application and was activated when the user provided a date of birth to verify his/her age. Snapkidz allowed children to take snaps and draw on them, but they could not send snaps to other users and could only save snaps locally on the device being used.[18]

According to Snapchat's published statistics, as of May 2015, the app's users were sending 2 billion videos per day, reaching 6 billion by November.[19] By 2016, Snapchat had hit 10 billion daily video views.[20] In May 2016, Snapchat raised $1.81 billion in equity offering, suggesting strong investor interest in the company.[21] By 31 May, 2016, the app had almost 10 million daily active users in the United Kingdom.[22] In February 2017, Snapchat had 160 million daily active users,[23][24] growing to 166 million in May.[25][26]

Investel Capital Corp., a Canadian company, sued Snapchat for infringement on its geofiltering patent in 2016.[27][28] They were seeking "monetary compensation and an order that would prohibit California-based Snapchat from infringing on its patent in the future."[29]

Snapchat Spectacles Vending Machine at SXSW 2017, Austin, Texas

In September 2016, Snapchat Inc. was renamed Snap Inc. to coincide with the introduction of the company's first hardware product, Spectacles— smartglasses with a built-in camera that can record 10 seconds of video at a time.[30] On February 20, 2017, Spectacles became available for purchase online.[31]

Snapchat announced a redesign in November 2017,[32] which proved controversial with many of its followers. CNBC's Ingrid Angulo listed some of the reasons why many disliked the update, citing that sending a snap and re-watching stories was more complicated, stories and incoming snaps were now listed on the same page, and that the Discover page now included featured and sponsored content.[33] A tweet sent by Kylie Jenner in February 2018, which criticized the redesign of the Snapchat app,[34] reportedly caused Snap Inc. to lose more than $1.3 billion in market value.[35][36] Over 1.2 million people signed a Change.org petition asking the company to remove the new app update.[37]

In December 2019, App Annie announced Snapchat to be the 5th most downloaded mobile app of the decade. The data includes figures for iOS downloads starting from 2010 and Android downloads starting from 2012.[38] Snapchat acquired AI Factory, a computer vision startup, in January 2020 to give a boost to its video capabilities.[39]

In November 2020, Snapchat announced it would pay a total of $1 million a day to users who post viral videos. The company has not stated the criteria for a video to be considered viral or how many people the payout would be split between. The promotion, called Snapchat Spotlight, is intended to run until the end of the year, although the company indicated it will continue if it's successful.[40]


This article "Backbone" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Backbone. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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  1. ↑ Edwards, Jim (February 3, 2017). "The alleged betrayal described in these photos, texts, and emails cost Snapchat $158 million". Business Insider. Axel Springer SE. Retrieved April 27, 2017.
  2. ↑ Gallagher, Billy (July 1, 2013). "Snapchat's Spiegel Admits Brown "Came Up With The Idea For Disappearing Picture Messages" In New Court Documents". TechCrunch. AOL. Retrieved April 27, 2017.
  3. ↑ Masunaga, Samantha (March 1, 2017). "What Happened to Ousted Snapchat Founder Reggie Brown? No, Really, We Don't Know". Sun-Sentinel. Deerfield Beach, FL. Archived from the original on July 28, 2019. Retrieved July 28, 2019.
  4. ↑ Masunaga, Samantha (1 March 2017). "The guy who came up with the idea for Snapchat got $158 million and vanished from public life". Los Angeles Times. Retrieved 10 March 2020.
  5. ↑ 5.0 5.1 Cite error: Invalid <ref> tag; no text was provided for refs named Forbes, touch
  6. ↑ Original document, "151160912 Snapchat Reggie Brown Declaration", Sam Biddle Documentcloud, July 10, 2013. Retrieved March 27, 2016.
  7. ↑ Gallagher, Billy (July 31, 2013). "Evan Spiegel And Bobby Murphy Say Alleged Snapchat Co-Founder Never Had Equity". TechCrunch. AOL. Retrieved April 10, 2017.
  8. ↑ Etehad, Melissa (February 3, 2017). "Two of these guys run Snap now. The third sued them". Los Angeles Times. Tronc. Retrieved April 10, 2017.
  9. ↑ Gillette, Felix (September 10, 2014). "Snapchat Reaches Settlement With Its Disappearing Co-Founder". Bloomberg L.P. Retrieved April 27, 2017.
  10. ↑ Shontell, Alyson (September 9, 2014). "Snapchat Settles Lawsuit Filed By Ousted Co-Founder And Fraternity Brother, Reggie Brown". Business Insider. Axel Springer SE. Retrieved April 27, 2017.
  11. ↑ Crook, Jordan (September 9, 2014). "Snapchat Finally Settles Lawsuit With Ousted Co-Founder Reggie Brown". TechCrunch. AOL. Retrieved April 10, 2017.
  12. ↑ 12.0 12.1 Spiegel, Evan (May 9, 2012). "Let's chat". Snap News. Snap Inc. Archived from the original on November 8, 2020. Retrieved April 27, 2017.
  13. ↑ Ballve, Marcelo (July 30, 2014). "Snapchat Has Gone Global — These Are The Countries Where It Has Reached The Top Of The App Charts". Business Insider. Axel Springer SE. Retrieved May 9, 2017.
  14. ↑ 14.0 14.1 14.2 14.3 Cite error: Invalid <ref> tag; no text was provided for refs named TC, billion snaps
  15. ↑ del Castillo, Michael (October 27, 2012). "The app with self-destructing messages launches on Android". Upstart Business Journal. Retrieved December 22, 2012.
  16. ↑ Fitz-gerald, Sean (June 7, 2013). "Snapchat Update Adds Quicker, Flashier Features". Mashable. Mashable. Retrieved August 9, 2013.
  17. ↑ Crook, Jordan (June 5, 2013). "Snapchat Launches v5.0 With Revamped UI, Swipe Navigation, And In-App Profiles". TechCrunch. AOL. Retrieved April 10, 2017.
  18. ↑ Magid, Larry (June 23, 2013). "Snapchat Creates SnapKidz -- A Sandbox For Kids Under 13". Forbes. Retrieved April 10, 2017.
  19. ↑ Matney, Lucas (November 9, 2015). "Snapchat Reaches 6 Billion Daily Videos Views, Tripling From 2 Billion In May". TechCrunch. AOL. Retrieved April 10, 2017.
  20. ↑ Kellen Beck,"Snapchat users are watching 10 billion videos a day", Mashable, April 28, 2016. Retrieved May 4, 2016.
  21. ↑ Anya George,"Snapchat raises $1.81 billion in new funding round", Yahoo, May 26, 2016. Retrieved May 31, 2016.
  22. ↑ Price, Rob (May 31, 2016). "Almost 10 million Brits use Snapchat every day". Business Insider. Axel Springer SE. Retrieved April 10, 2017.
  23. ↑ Dotan, Tom; Efrati, Amir (February 1, 2017). "What Matters and What Doesn't in Snap's S-1". The Information. Retrieved April 29, 2017.
  24. ↑ Constine, Josh (February 2, 2017). "Snapchat reportedly hit 160M daily users and $400M revenue in 2016". TechCrunch. AOL. Retrieved April 29, 2017.
  25. ↑ Constine, Josh (May 10, 2017). "Snapchat hits 166M daily users, disappointingly growing only slightly faster". TechCrunch. AOL. Retrieved May 10, 2017.
  26. ↑ Weber, Harrison (May 10, 2017). "Snapchat now has 166 million users, 34 million fewer than Instagram Stories". VentureBeat. Retrieved May 10, 2017.
  27. ↑ "Investel sues Snapchat alleging geofiltering patent infringement". CBC News. August 24, 2016. Retrieved January 14, 2017.
  28. ↑ "Investel Capital Corp vs. Snapchat, Inc – complete Statement of Claim" (PDF). Archived from the original (PDF) on 2017-10-18. Retrieved 2021-04-17.
  29. ↑ Kellen, Beck. "Canadian company suing Snapchat geofilters over patent infringement". thestar.com. The Canadian Press. Retrieved April 10, 2018.
  30. ↑ Lee, Dave (September 24, 2016). "Snapchat announces Sunglasses with built-in camera". Retrieved September 26, 2016.
  31. ↑ Savvides, Lexy (February 20, 2017). "Finally! Spectacles are available online". CNET. CBS Interactive. Retrieved April 10, 2017.
  32. ↑ Team Snap (November 29, 2017). "Introducing the new Snapchat". snap.com. Archived from the original on November 24, 2020. Retrieved February 28, 2018.
  33. ↑ Ingrid, Angulo. "Here's Why Snapchat Users Are so Upset about Its Recent Redesign". CNBC. CNBC. Retrieved April 10, 2018.
  34. ↑ @KylieJenner (February 21, 2018). "sooo does anyone else not open Snapchat anymore? Or is it just me... ugh this is so sad" (Tweet) – via Twitter.
  35. ↑ Leasca, Stacey. "Kylie Jenner Might Have Cost Snapchat $1.3 Billion With a Single Tweet". Glamour. Retrieved April 11, 2018.
  36. ↑ Levin, Sam (February 24, 2018). "'We're watching a company explode': is Snapchat becoming irrelevant?". the Guardian. Retrieved April 11, 2018.
  37. ↑ "Two Tweets From Kylie Jenner Caused Snapchat to Lose $1.3 Billion". ELLE. February 22, 2018. Retrieved September 20, 2018.
  38. ↑ Miller, Chance (December 17, 2019). "These were the most-downloaded apps and games of the decade". 9to5Mac. Retrieved December 17, 2019.
  39. ↑ "Snapchat quietly acquired AI Factory, the company behind its new Cameos feature, for $166M". TechCrunch. Archived from the original on November 11, 2020. Retrieved February 25, 2020.
  40. ↑ "Snapchat Spotlight to pay users $1m a day for viral hits". BBC. Retrieved November 24, 2020.

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