Banner carrier (Commercial Aviation)

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A Banner carrier in commercial aviation is a marketing device used by air transportation firms and airlines.[1] to collectively advertise a recognizable air travel company[2] and business trade name,[3] so it may easily be associated and understood (the halo effect) by the traveling public, and thus likely to gain a greater share of a particular segment of air travel sales.

Current examples of banner carrier branding and advertising campaigns, (though many others exist)[4] are; United Express,[5] Delta Connection[6] and American Eagle (airline brand),[7] which to the layperson are generally thought to be airlines; but in actuality are a collection of smaller lesser known, though fully certificated air carriers doing business as and carrying the banner, markings, aircraft livery, and logos, of a much more familiar air travel marketing brand franchise.[8] As such these marketing brand franchises are and often, mistakenly and wrongly referred to as airlines, "regionals," or regional airlines within print media and uninformed air traveler circles,[9] which in esscence is the ultimate goal of any successful marketing that shapes public relations and perception in a way and manner favorable to business[10]

Recently, such marketing brands have increasingly become to be referred to as a virtual airline within the air transportation community and industry, although such manifestations have existed since the earliest years of the United States deregulation of the domestic airline industry within North America.[11][12][13][14][15] Such marketing brands or "virtuals" can increasingly be found across Europe and the World since air travel regulatory considerations have been liberalized among many nations especially with the advent of the European Economic Community and the desire to promote business development by reducing restrictions upon air travel.

References[edit]

  1. "New US Airways regional jet unit to use mainline terminal". Old.post-gazette.com. 2002-06-01. Retrieved 2014-02-11.
  2. [1][dead link]
  3. "Trans States Wants to Join the Big Leagues of Regional Airlines". CBS News. 2010-07-08. Retrieved 2014-02-11.
  4. [2][dead link]
  5. "Photos: British Aerospace BAe-3101 Jetstream 31 Aircraft Pictures". Airliners.net. 1987-12-18. Retrieved 2014-02-11.
  6. "DOT Forces More Booking Disclosures by Regional Airlines - ABC News". Abcnews.go.com. 2011-01-10. Retrieved 2014-02-11.
  7. "Mainline Vs Express — Civil Aviation Forum". Airliners.net. Retrieved 2014-02-11. C1 control character in |title= at position 21 (help)
  8. "Confessions of a regional jet pilot". Fox News. 2012-02-01. Retrieved 2014-02-11.
  9. "Regional jets crowd skies, squeeze fliers - USATODAY.com". Travel.usatoday.com. Retrieved 2014-02-11.
  10. [3][dead link]
  11. "Photos: Fairchild SA-227AC Metro III Aircraft Pictures". Airliners.net. 1999-07-28. Retrieved 2014-02-11.
  12. "L.A. Crash Is Just Latest Challenge for SkyWest Air : Friday's disaster was the company's second in four years that may have been caused by an air traffic controller". Articles.latimes.com. 1991-02-04. Retrieved 2014-02-11.
  13. "Western Express Airlines : Photography". Photoenrichments.com. Retrieved 2014-02-11.
  14. Richard Witkin (1987-01-16). "2 AIRPLANES COLLIDE OVER UTAH; 10 REPORTED KILLED - New York Times". Salt Lake City (Utah): Nytimes.com. Retrieved 2014-02-11.
  15. "Small Plane Is A Focus Of Inquiry Into Collision - New York Times". Kearns (Utah): Nytimes.com. Retrieved 2014-02-11.

External links[edit]


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