Who What Wear
| File:Who What Wear corporate logo.png | |
| Private | |
| ISIN | 🆔 |
| Industry | Fashion and lifestyle ecommerce and social media |
| Founded 📆 | 2012 |
| Founders 👔 | Katherine Power, Hillary Kerr |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
Key people | Katherine Power (CEO) Hillary Kerr, Chief Ideation Officer |
| Products 📟 | Clothing, books, fashion events, Versed brand skincare products |
| Members | |
Number of employees | |
| Parent | Future plc |
| 🌐 Website | whowhatwear |
| 📇 Address | |
| 📞 telephone | |
Who What Wear is a Los Angeles, California-based fashion brand that produces trend reports, celebrity style guides, wardrobe how-tos, and fashion news. The company also sells a line of fashion apparel and accessories in cooperation with Target Corporation, along with the Versed line of skincare products, and publishes fashion books under the Who What Wear brand.[1] Founded in 2006, the company was owned by Los Angeles fashion company Clique Brands.
In May 2022, it was announced Who What Wear had been acquired from Clique Brands by the UK publishing group, Future plc.[2]
History[edit]
Who What Wear was launched in 2006 by former Elle Magazine West Coast editor Katherine Power and Elle contributor Hillary Kerr.[3] The business began as a simple daily fashion eNewsletter and blog, with posts about the latest fashion news.[4]
In August 2009, the company published its first fashion book, Who What Wear: Celebrity and Runway Style For Real Life.[5]
In March 2011, they published their second book, What to Wear, Where.[6]
In 2012, the two founders launched Clique Media Group (now Clique Brands), a media and marketing company, and Who What Wear became the group's first media brand.[3]
In February 2016, Who What Wear partnered with department store retailer Target Corporation to launch a clothing and accessory line.[1]
In 2017, the company held its first live fashion show, as part of New York Fashion Week, and streamed the event on YouTube Live.[7]
In May 2019, as its first spinoff, the company launched Versed, a 19 piece skincare line sold at Target. The products were designed to be free of toxins and with minimalist packaging, and are also available online on the company's own website.[8]
References[edit]
- ↑ 1.0 1.1 "Target Teams with 'Who What Wear' on Full-Fledged Fashion Line". The Business of Fashion. 2015-10-13. Retrieved 2018-06-11.
- ↑ Cameron, Isabel (2022-05-11). "UK publisher Future acquires Who What Wear -". Latest Retail Technology News From Across The Globe - Charged. Retrieved 2022-05-11.
- ↑ 3.0 3.1 "Most Innovative Companies: Clique Media Group". fastcompany.com. Retrieved 2018-06-28.
- ↑ "How 'Who What Wear' Evolved From a Fashion Newsletter Into a Clothing Brand". Fashionista. 2016-01-29. Retrieved 2018-06-11.
- ↑ "Book To Buy: Who What Wear: Celebrity and Runway Style For Real Life". Instyle. 2009-08-26. Retrieved 2018-06-11.
- ↑ "How Hillary Kerr and Katherine Power, Founders of Who What Wear/Clique Media, Built a Media Empire". Forbes. 2014-11-12. Retrieved 2018-06-11.
- ↑ "Digital, Runway to Collide With Who What Wear's First Fashion Show". Women's Wear Daily. 2017-01-26. Retrieved 2018-06-11.
- ↑ "This is how Who What Wear's Katherine Power creates Target brands customers love". Fast Company. 2019-08-29. Retrieved 2020-01-11.
External links[edit]
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