Beate Uhse

Beate Uhse

Type	Private
ISIN	🆔
Industry	Online Retail
Founded 📆	In 1946 in Flensburg
Founder 👔
Area served 🗺️
Products 📟	Sex toy & Lingerie
Brands	Adam et Eve, Beate Uhse, Pabo
Members
Number of employees
🌐 Website	www.beate-uhse.com
📇 Address
📞 telephone

Beate Uhse is the parent name of the online and retail store companies Adam et Eve, Beate Uhse and Pabo that a range of over 10,000 different Erotic products including Sex Toys and related products (such as condoms and lubricants) as well as Sexy Lingerie and Fashion lines.

History

Beate Uhse-Rotermund started the business in 1946 after she had sold 32,000 copies of "Pamphlet X" via her "Betu" mail order company. Many people wrote her letters asking for advice on sexuality and eroticism. "These people were unaware of the facts of life," she wrote in her autobiography. Soon she was also selling condoms and "marriage guides". Beate Uhse AG quickly became the most successful company in the German sex industry. The popularity of Beate Uhse grew. When pornography was finally made legal in West Germany in 1976, Beate Uhse was well-prepared with a widely known and respected brand name and an established mail order business. By 1992 it owned 30 sex shops and 25 cinemas, had a turnover of 100 million Deutschmarks. In 2017 the business filed for "insolvency under administration", the German equivalent of "Chapter 11" in the US, enabling it to continue trading while it seeks new investors and attempts to complete a financial restructuring.

Current business

Investigation of potential copyright issue

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By April 6th 2018 in the German press it was reported "Erotic chain Beate Uhse to be reinvigorated by new investor" . Currently the business head office is located in Hulst, Netherlands and has a UK office located in Holborn, London.

In February 2019 Craig Wheeler was announced as the new CEO at Beate Uhse . Craig Wheeler said, “We are working towards the launch of an awesome new website experience in September 2019 that will allow us to engage with our customers, encouraging them to be themselves, enjoy their sexuality, help them understand what is available and share with them how other feel and what their experiences are.” he continued that the company wants to move beyond its identity as a sex toy or lingerie retailer. “We want to be viewed as educators and a trusted voice,”.

External links

• Beate Uhse homepage
• Pabo Homepage
• Adam et Eve Homepage

This article "Beate Uhse" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Beate Uhse. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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