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Bello FiGo

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Paul Yeboah
Personal information
Born1992
Nationality
ResidenceParma, Emilia-Romagna, Italy
Occupation
Websitewww.youtube.com/user/TheGucciboy1992
YouTube information
Also known asBelloFiGo, BelloFiGo Gu
Channel
Years active2010-present
Genre
Paul Yeboah
Born1992
OriginAccra, Ghana
Genrescomedy music
Years active2010–present
Websitewww.youtube.com/user/TheGucciboy1992

Paul Yeboah (born in 1992), known online by his nicknames Bello FiGo and Bello FiGo Gu and in the past also as Bello FiGo Gucci, is a Ghanaian and naturalized Italian internet personality, YouTuber and singer known in Italy for his numerous songs in which he often parodies different topics like racism, sexism and politics that often caused controversy and debate in Italy about his social, political and cultural role because of the way he talks about these topics. Other times, especially before 2016, he makes songs only vulgar and ironic but withouth a political meaning.

Life and career[edit]

Born in Accra, Bello FiGo moved to Italy in Parma with his family in 2004.[1] In 2010 he started to publish self-produced music videos on his own YouTube channel.[2] In a first moment he used the nicknames Bello FiGo Gucci and Gucci Boy but the popularity of his videos caused that when people searched "Gucci" in Italians web search engines the firsts search engine results were about him instead of the Italian brand of fashion Gucci. This caused him to be sued by the company, then withdrawn following a consensual agreement with which Bello FiGo renounced the use of the name Gucci.[3]

Bello FiGo's songs are done in an intentionally poor style called "trash rap" because of the low technical-stylistic quality of his rap music accompanied by bizarre, surreal, satirical and often grammatically incorrect texts.[4][5] His music videos, published only on YouTube, have totaled millions of views (for example, the song "Non Pago Affitto" has as of December 2018 over 20 millions views)[6] and have made Bello FiGo a phenomenon of the Internet in Italy.

After the first songs, characterized mainly by topics of vulgarity and sexism, Bello FiGo took over from 2016, with the songs "Sono bello come profugo", "Non Pago Affitto" and "Referendum Costituzionale", a more political role, applying his style and its self-irony to the stereotypical arguments inherent in immigrants in Italy, described as being mostly nasty and delinquent. He also mocked, besides these stereotypes, various political figures. For this reason in 2016 he was defined by Rolling Stone music magazine as "the most politicized artist in Italy",[7] and between the end of 2016 and the beginning of 2017, it suffered several disputes and threats of violence, even of racist background, by groups and subjects close to the extreme right, that led to the cancellation of some of his concerts for fear of public tensions and disorders (in Brescia, in Borgo Virgilio, in Legnano and in Rome).[8][1][9][10] In 2017 also his page on the Italian Wikipedia was targeted by protesters.[11] On April 30, 2018 he published Swag negro. Non ce la fa nessuno, an autobiographical book.[12][13][14][15][16]

References[edit]

  1. 1.0 1.1 Fulloni, Alessandro (14 January 2017). ""Se canti qui finisci in ospedale" I tre concerti negati a Bello Figo, il rapper immigrato dal Ghana". Corriere della Sera.
  2. "Bello Figo, chi è il rapper che sta facendo impazzire il web (e Alessandra Mussolini)?". Soundsblog.it. 3 December 2016.
  3. "Bello Figo: "Voi ridete, io faccio milioni... di view"". Giornale di brescia. 6 March 2014.
  4. "Ascoltare Bello FiGo per capire i tic della politica (e il referendum)". www.ilfoglio.it.
  5. Grasso, Aldo (12 May 2016). "Il fraintendimento dei testi satirici del rapper ghanese Bello FiGo". Corriere della Sera.
  6. Bello FiGo (23 October 2016). "Bello FiGo ft The GynoZz - Non Pago Affitto (SwaG NeGri) Stai Li A Pagare!!! ASSGARAA" – via YouTube.
  7. "Bello Figo è l'artista più politicizzato in Italia". 22 November 2016.
  8. "Il rapper Bello FiGo sfida i nostri stereotipi sull'immigrazione". February 2017.
  9. "Una mattina mi son svegliato / O Bello Fi, Bello Fi, Bello Figo Gu". 2017-01-18.
  10. "Minacce di morte al rapper Bello Figo Annullato il concerto di Capodanno". 2016-12-27.
  11. https://www.panorama.it/musica/bello-figo-gu-wikipedia-minacce-inulti-rap/
  12. "Amazon.it: bello figo swag negro". www.googleadservices.com.
  13. "Swag negro. Non ce la fa nessuno - Bello Figo - Libro - Rizzoli - Varia | IBS".
  14. "Bello Figo: Cosa aspettarsi dal suo primo libro, Swag Negro". 2018-05-08.
  15. "Libro Swag negro. Non ce la fa nessuno - Bello Figo - Rizzoli - Varia | LaFeltrinelli".
  16. "'Swag Negro, non ce la fa nessuno', il nuovo libro di Bello Figo". 2018-05-06.


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