Bieniek-Face

Models prepared with the famous Bieniek-Face by the German artist Sebastian Bieniek, before their cat-walk in Jaquemus collection at the Paris Fashion Week Spring 2015.

Bieniek-Face (also Bieniekface) is a body of art by the German artist Sebastian Bieniek, which is divided into painting and photography. The art piece began in 2012 with the Secondfaced series and became suddenly famous 2013 with the Doublefaced series that has been worldwide spread first through social media and later all kind of media, including famous magazines and TV.

Emergence

Painting by Sebastian Bieniek. Titeled „Face 80x60 No. 6“, 2015. Oil on canvas. From the oeuvre of Bieniek-Face. Abstract portrait. Berlin based artist. Painter.

The first photo of the art piece was a self-portrait of the artist (2012) titled "Secondfaced No. 1" (part of the Secondfaced series), on which he painted hinself a black square on the face. This was followed by the Doublefaced series, which had spread viral throughout the world via the social media and was followed by more photo and painting series. In the meantime, 33 photo series and 15 painting series are part of the Bieniek-Face art piece.

"Double-Bieniek Face No. 2" by Sebastian Bieniek, in front of cinemas across the city of Istanbul on posters of the 38. Istanbul International Film Festival in May 2019.

Appearance

As the name Bieniek-Face already suggests, the art piece is characterized by the depiction of a multiple face, simila to the Janus-Face. In contrast to the Janus-face, however, the faces of a Bieniek-Face are not displayed on the same level, but on different levels. This means that for example one face is a realistically photographed or painted one, and the another a - mostly childishly naive - painted on it. This creates an increased gap in perception, because it is not just multiple faces but also multiple genres of representation. For example, childish drawing vs. realistic photography or realistic painting.

Spread & Publication

The first Bieniek-Face photos that became known worldwide were photos from the 2013 Doublefaced series of photographs. They became a worldwide known meme on the internet.

In February 2014, a Bieniek-Face photo series by Sebastian Bieniek was published in the German intro magazine with a edition of 150,000 printed magazines.

At the beginning of 2014, Doublefaced was chosen as on of the "Top 10 Body Art Stories of 2013" by the world's largest architecture and design magazine designboom and "Top 2013 Photography" by the Design Collector magazine.

According to international press articles, Sebastian Bieniek's Bieniek-Face idea was plagiarized by Pharrell Williams in his Marilyn Monroe song video.

As a result of a collaboration with the French designer Simon Porte Jacquemus in early April 2015, models were presenting the recent Jacquemus collection at Paris Fashion Week 2015 with a "Bieniek-Face" painted by Sebastian Bieniek. This caused another large media attention and press echo, which further increased the awareness of the artist's art piece.

Another Bieniek-Face photo series appeared in the issue 17/2015 of the SZ Magazin on April 24, 2015, which is Germanys largest magazine with an edition of more than 1.000.000 printed magazines.

In May 2015, Sebastian Bieniek produced a series of Bieniek-Face photographs with the Hong Kong-based singer Joey Yung, who was No. 63 on the 2014 Forbes list of China's Most Famous Chinese.

In 2016, Arte TV, RBB Fernsehen (German TV Station) and 2017 Deutsche Welle TV reported on Sebastian Bieniek and his Bieniek-Face art piece.

In 2017, a Bieniek-Face ("Small-Face No. 1", with the actor German Lars Eidinger as model) by Sebastian Bieniek caused a scandal in Russia and was shown in the Russian Duma and later in the Tageschau (Germanys most important news magazine on TV).

In 2018 the "Crying Bieniek-Face Nr. 2" was published as cover picture of the magazine 25/2018 of the SZ magazine and two further photos from the same series in the magazine.

In 2018, the Spanish Vogue reported that the singer Madonna asked Sebastian Bieniek for a Bieniek-Face for her newest album cover, but was rejected by the artist.

In 2019, photos from the "Double Bieniek-Face" series became a mark (poster, cover picture of the catalog, etc.) of the 38th Istanbul International Film Festival.

External links

• Official website

This article "Bieniek-Face" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Bieniek-Face. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.

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