Bikaji

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Bikaji
Private Limited with a share capital
ISIN🆔
IndustryFood industry
Founded 📆Bikaner, Rajasthan, India (1987; 35 years ago (1987))[1]
Founder 👔
Headquarters 🏙️,
Bikaner
,
Area served 🗺️
Worldwide
Key people
  • Shivratan Agarwal (Chairman)
  • Deepak Agarwal (Director)
[2]
Products 📟 Bhujia, Namkeen, snacks, Papad, Sweets & Frozen Food[1]
ServicesFood Processing
Members
Number of employees
🌐 Websitewww.bikaji.com
📇 Address
📞 telephone

Bikaji is an Indian namkeen, snacks and sweets producing brand based out of Bikaner, Rajasthan.[3] The brand is popular for its wide array of authentic Bikaneri bhujia, namkeen, papad and sweets.[4] [5] [1] Bikaji is the number one company [6] across the globe in terms of the highest bhujia production. They produce about 100 tonnes of bhujia per day[3] in their manufacturing facilities.[2]

Talking in numbers, Bikaji sells more than 250 tonnes of its products in 24 hours.[6] It has expanded its business across the borders as well. Bikaji products are exported to more than 30 European, Gulf and American nations.[6][3]

History[edit]

Bikaji is the brainchild of Shri Shivratan Agarwal. In the late 1980s[1], he decided to create his own identity by carving a path and came up with the brand. [6] However, it was next to impossible to produce bhujia on such a large scale in those days. Lack of technological facilities and workforce did not deter Shivratanji.[2] Bikaji was his dream venture. With hard work and determination,[6] he turned his dream into reality. Shri Shivratan Agarwal coined the name "Bikaji." The name is easy to remember and popular among consumers. This brand name is inspired by the founder of Bikaner - RaoBika.[7] The name evokes a sense of respect and awe for Rajasthan and India as a whole. Shri Shivratan Agarwal aimed to bring the taste of "AsleeParampara" [8] [9] to every household. The brand's vision was to introduce every consumer to the authentic taste of Bikaner, Indian values and culture.

Spread and Reach[edit]

The brand has a stronghold over regions like Rajasthan, Assam and Bihar.[1] In these states, Bikaji has witnessed the highest market share.[5]

[edit]

Several Bollywood movies have endorsed the Bikaneri namkeen. Bikaji tied up with big banner movies like Veere Di Wedding,[10] Zero,[11] and many other movies. They took the advertisement to the next level by manufacturing multiple snack packs carrying the logo of these films. Shri Amitabh Bachchan is the brand ambassador of Bikaji since 2019 [4] and has endorsed Bikaji snacks in several ads.[12]

Awards/Recognitions[edit]

  • In the year 1998, Bikaji was honoured with the Industrial Excellence Award.[13]
  • In 2002, Bharat Udyog Award was bestowed upon the brand.[14]
  • Bikaji received the prestigious Bharat Jain Mahamandal Award in the year 2004.[15]
  • In 2010, Bikaji was honoured with the Rajasthan State Award for Export Excellence.[15]

Exports[edit]

Bikaji products are exported to over 30 nations,including several European, American and Gulf countries.[6]

Consumer Interactions[edit]

Bikaji is an active participant in food exhibitions[16] around the world. The Bikaneri bhujia brand has been a part of prestigious Gulf Food (Dubai),[17] [18] ANUGA (Germany),[19] FoodEx (Saudi Arabia)[20] and Food Expo (Hong Kong). In India, Bikaji participates in Indusfood (Delhi)[21]

Sponsorships[edit]

Bikaji had entered into a successful partnership with the IPL team of Rajasthan – Rajasthan Royals[22] in the year 2015. Also, the brand tied up with the prestigious Filmfare Awards[23] in 2020.

Funding[edit]

  • Bikaji raised a whopping Rs 900 Mn,[24] private equity from the lighthouse way back in the year 2014.
  • IIFL Special Opportunities has a minority stake in Bikaji for INR 251 Crores.[25]
  • Bikaji Foods is planning to raise INR 700 crores[24][1][5] for further expansion plans.

References[edit]

  1. 1.0 1.1 1.2 1.3 1.4 1.5 "Avendus Fund invests Rs 40 crore in Bikaji Foods". The Economic Times. 27 May 2019. Retrieved 15 April 2021.
  2. 2.0 2.1 2.2 Pavitra Kumar (2016). Bhujia Barons. Penguin Books Limited. p. 256. ISBN 9789386057730. Search this book on Amazon.com Logo.png
  3. 3.0 3.1 3.2 "Bikaji Foods: Taking the Taste of Bikaner Global". Forbes India. 17 Jul 2014. Retrieved 5 July 2021.
  4. 4.0 4.1 "Bikaji Foods International ropes in Amitabh Bachan as Brand Ambassador". LiveMint. 3 Oct 2019. Retrieved 5 April 2021.
  5. 5.0 5.1 5.2 "Avendus fund buys into Bikaji Foods as Lighthouse makes another partial exit". VCCircle. 27 May 2019. Retrieved 15 April 2021.
  6. 6.0 6.1 6.2 6.3 6.4 6.5 "Bikaji – Taking Bikaner and its Bhujia to the World". Next Big Brand. 2 July 2019. Retrieved 15 April 2021.
  7. "This Rajasthani kingdom of a rebel prince should be on your go-to list". India Today. 16 April 2017. Retrieved 15 May 2017.
  8. "Bikaji Foods International Ltd. - India". Apollo. Retrieved 2020-01-26.
  9. "Manufacturing Manager – Bikaji Foods International Ltd". Food Tech Network. 24 June 2021. Retrieved 25 June 2021.
  10. "Veere Di Wedding is more an ad campaign than a Bollywood film". India Today. 4 June 2018. Retrieved 25 Dec 2018.
  11. "SRK's Red Chillies goes all out of 'Zero' marketing". LiveMint. 20 Dec 2018. Retrieved 25 Dec 2018.
  12. "Bikaji Foods introduces Amitabh Bachchan as brand ambassador with new campaign". Exchange4media. 3 Oct 2019. Retrieved 5 Dec 2019.
  13. "Bikaji Foods International Ltd". Dialmenow. 12 March 2018. Retrieved 17 April 2018.
  14. "Marwar - January February 2019". Marwar. 1 February 2019. Retrieved 17 April 2019.
  15. 15.0 15.1 "The Power of Authentic Taste". Marwar. 10 Feb 2019. Retrieved 31 January 2019.
  16. "Bikaji Foods International Ltd - India". 10times. Retrieved 2020-01-26.
  17. "Bikaji Foods International Limited". Gulfood. Retrieved 2020-07-26.
  18. "AB Food Industry - Special Edition for Gulfood - Dubai, AAHAR - Delhi, FoodTech & DairyTech-Pune". Issuu. Retrieved 10 March 2017.
  19. "Bikaji Foods International LTD. Exhibitor on the Anuga 2019". Archived from the original on 2021-01-15. Unknown parameter |url-status= ignored (help)
  20. "Bikaji Foods International Limited". Foodexsaudiexpo. Retrieved 2020-01-26.
  21. "List of Exhibitors - 2021 Indusfood-F&B". Indusfood. Retrieved 2021-05-26.
  22. "Official Sponosr List of Rajasthan Royals, 2018". Sports Khabri. 10 June 2018. Retrieved 20 April 2018.
  23. "Official Sponosr List of Rajasthan Royals, 2018". Filmfare Award. 10 July 2020. Retrieved 20 June 2020.
  24. 24.0 24.1 "IIFL Fund acquires stake in Bikaji Foods". The Economic Times. 10 June 2018. Retrieved 18 May 2018.
  25. "IIFL Special Opportunities Fund invests Rs251cr in Bikaji Food". Business Standard. 10 June 2018. Retrieved 18 May 2018.

Have updated the article with right set of sources hopefully it should work or else help me to get the right sources[edit]

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