Birdies (company)
Birdies is a San Francisco-based shoe brand founded in 2015 by CEO Bianca Gates and President Marisa Sharkey.[1] They started with an equal investment that totaled $100,000 and had, by 2020, raised $10 million in funding.[2] In the Fall of 2017, they closed their first investment round with $2 million from Forerunner Ventures, Slow Ventures and other investors. One year later, Norwest Venture Partners led an $8 million[3] Series A funding round.[2][4]
History[edit]
Gates had the idea for a slipper company while working at Facebook and she reached out to Sharkey, who had been a Ross Stores executive.[5] They've created limited-edition shoes with interior designer Ken Fulk.[6][5] In Fall 2020, before the 2020 United States presidential election, they partnered with artist Danielle Stern of Lefty's Right Mind to create a collection that showed the fight for the suffrage movement.[7] In October 2020 they paired with Minted to create three pairs of embroidered flats designed by female artists Julie Murray, Jessie Burch and Emilie Simpson.[8]
Since the COVID-19 pandemic started, there has been a 200% increase in Birdies' business.[9]
In March 2021, Birdies became a sponsor of Angle City FC. They will be the sleeve sponsor for the team with a four year contract.[10]
In popular culture[edit]
After sending a pair of the shoes to Meghan Markle while she was on the television show Suits, the actress featured the shoes on her Instagram.[11] After becoming the Duchess of Sussex, she was photographed wearing the shoes in the Redwood forest in October 2018 and has been a vocal fan[12] of the shoes.[13][2]
References[edit]
- ↑ Wuench, Julia. "Birdies Shoes Cofounders On Adapting During Tough Times". Forbes. Retrieved 2021-02-21.
- ↑ 2.0 2.1 2.2 "Meet the Women Behind Meghan Markle's Favorite Slipper". The Helm. 2020-07-13. Retrieved 2021-02-21.
- ↑ "Fly Birdies Fly - Announcing Our Investment in Birdies". Norwest Venture Partners. Retrieved 2021-02-23.
- ↑ Chen, Connie (September 21, 2020). "I tried Birdies, the $95 velvet slippers you've seen all over Instagram — they were surprisingly comfortable and wearable outdoors". Business Insider. Retrieved February 21, 2021. Unknown parameter
|url-status=ignored (help) - ↑ 5.0 5.1 "A look at Birdies, the popular slipper shoe startup that just raised $8 million more from investors". TechCrunch. Retrieved 2021-02-21.
- ↑ Segran, Elizabeth (2018-10-22). "Wear a natural history museum on your feet with these $165 slippers". Fast Company. Retrieved 2021-03-15.
- ↑ "Birdies' Latest Shoe Collection Is All About Encouraging Women to Vote". Observer. 2020-08-11. Retrieved 2021-02-23.
- ↑ "The Flats Famous for Being as Comfortable as Slippers Just Got Their Most Stylish Update Yet". Real Simple. Retrieved 2021-03-15.
- ↑ Johns, Nikara (2020-06-16). "How Surging At-Home Shoe Sales Are Helping Birdies Fly". Footwear News. Retrieved 2021-02-21.
- ↑ Caron, Emily (2021-03-02). "Angel City FC Signs Female-Founded Brand Birdies to Jersey Deal". Sportico.com. Retrieved 2021-03-15.
- ↑ Hubbard, Lauren (2020-05-12). "Meghan Markle-Approved Birdies Are Holding a Rare Sale Right Now". Town & Country. Retrieved 2021-02-21.
- ↑ www.bizjournals.com https://www.bizjournals.com/bizwomen/news/profiles-strategies/2019/04/how-meghan-markle-boosted-startupbirdies.html?page=all. Retrieved 2021-02-23. Missing or empty
|title=(help) - ↑ Warner, Alex (February 16, 2021). "The Brand Behind Meghan Markle's Favorite Slipper-Like Flats Just Launched a Comfy Sneaker". People. Retrieved February 21, 2021. Unknown parameter
|url-status=ignored (help)
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