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From EverybodyWiki Bios & Wiki is a United Kingdom online tyre retailer.


Blackcircles was founded in 2001 by the Liverpool-born entrepreneur Mike Welch. The company’s original headquarters were in Peebles, Scottish Borders. Since launch, the company has grown significantly and has become a leading player in the online tyre retail market, thanks to their flexible just-in-time business model. In May 2015, the Michelin Group purchased Blackcircles and remains the sole shareholder of the business. Michelin is a global tyre manufacturer with over 100,000 employees and 68 production plants in 17 countries. Michelin's acquisition of Blackcircles enabled the company to link fitting services with it’s other tyre retail outlet, ATS Euromaster.


Blackcircles is a UK based online retailer of tyres, founded in 2001. With headquarters based in Edinburgh, Scotland the company has supplied tyres to over 2,000,000 customers in the UK since their creation - making it one of the largest online tyre retailers in the country. Blackcircles has built a solid reputation for offering tyres at competitive prices and prides itself on a great customer experience with an “Excellent” score on Trustpilot. All backed by a fitting network of over 2,000 independent garages - the largest of its kind in the UK.

Products and Services[edit]

Blackcircles offers a wide range of tyres for cars, SUV’s, 4x4s, and commercial vehicles. The company also provides a mobile tyre fitting service in certain areas of the country. Blackcircles offers a wide range of tyre brands, including premium, mid-range, and budget options to suit all customers' needs and budgets. Some of the premium brands offered by Blackcircles include Michelin, Goodyear, Bridgestone, and Continental, among others. Blackcircles' extensive range of tyre brands ensures that customers can find the perfect tyre for their vehicle and driving needs at a competitive price. The company also provides detailed information and customer reviews for each tyre brand, making it easier for customers to make informed decisions when choosing their tyres.

Fitting Network[edit]

Blackcircles has the largest network of independently owned garages in the UK, with over 2,000 garages spread throughout the country. In 2010, the company began the Premier Garage Programme, which consists of garages that have exceeded their rigorous criteria on capabilities, facilities, and customer feedback. Every Premier Garage within their network is dedicated to delivering the highest standards of workmanship and customer service.

Awards and Recognition[edit]

Blackcircles has won numerous awards over the past two decades, including: • Best Online Tyre Retailer by Auto Express in 2014, 2015, 2016, 2017, 2018, 2020, 2021 & 2022, • BIMA Awards 2016 for ‘Changing the way the tyre market works’ Automotive Winner. • E-Strategy Business of the Year Award, Scottish 2004 National Business Awards

International Expansion[edit]

Blackcircles has expanded its operations internationally, establishing franchises in Canada, Egypt, and South Africa. In 2018, Blackcircles launched its Canadian franchise under the name "" The Canadian division has been successful in providing customers with affordable tyres and exceptional customer service. In 2021, Blackcircles launched "" in Egypt, which offers a wide range of tyres and a mobile fitting service to customers. Blackcircles launched in 2022, expanding its international reach to South Africa - providing customers with a wide range of products and services. With its successful expansion into international markets, Blackcircles is well-positioned to continue to grow its business and provide customers around the world with affordable and high-quality tyres and related services.


The current executive team of Blackcircles comprises of:

• CEO & CFO - Ray Kavanagh

• COO - Michael O'Connor

• CCO - Lauren Clark

• Director of Marketing - Stephen Dewar

• Director of Finance - Lynne Thomson

• Director of Technology - Keith Macdonald


External links[edit] Blackcircles ZA celebrates successful first year in South Africa Best car tyres: evo performance tyre test with Blackcircles Black Circles sold to Michelin for £50m Michelin buys Scottish online tyre retailer Blackcircles for £50m Michelin buys for £50 million,this%20new%20tire%20purchasing%20experience Blackcircles Launched in Canada Blackcircles Reviews on Truspilot What's it like to work at Blackcircles. Blackcircles Launches in South Africa

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