Blockout 2024
Blockout 2024 (stylized as the hashtag #Blockout2024) or Operation Blockout is an online movement to block the social media accounts of celebrities and organizations, related to their stance on the Gaza–Israel conflict.
The activism started through posts on Tiktok in May 2024 after the Met Gala where a post by influencer Hayley Baylee in the style of Marie Antoinette became widely viewed showed her saying, "Let them eat cake."[1][2][3][4] The juxtaposition of the exclusive fashion event with influential celebrities drew comparisons to the class disparity of The Hunger Games,[5] with USA Today columnist Nicole Russell calling it "a tone-deaf charade of excess and hypocrisy."[6] After recent university campus war protests, the ongoing Rafah offensive, and protesters shouting outside of the Met Museum[7], this contrast became the subject of online posts and activism.[2][8]
Shortly after, a TikTok account @BlockOut2024 posted a video encouraging users to block celebrities at the Met Gala and others on social media.[9][10] This resulted in the hashtags #blockout2024 and #celebrityblocklist starting to trend, alongside #AllEyesOnRafah.[11][12] Because of the reference to Antoinette, the activism has also been referred to as a "digitine" or digital guillotine.[13][14]
Among the celebrities targeted in the movement include Kim Kardashian, Harry Styles, Jojo Siwa, Ellen DeGeneres, Kevin Hart, Shakira, Kylie Jenner and Taylor Swift.[9]
See also[edit]
References[edit]
- ↑ Veltman, Chloe (May 11, 2024). "The Met Gala has fueled backlash against stars who are silent about the Gaza conflict". National Public Radio.
- ↑ 2.0 2.1 "Blockout 2024 movement: Hollywood celebrities' online follower count declines". The Daily Star. 2024-05-12. Retrieved 2024-05-12.
- ↑ Butler, Sinead (May 10, 2024). "Why are people blocking celebrities on social media in 'digitine' movement?". www.indy100.com. Retrieved 2024-05-12.
- ↑ Martin, Chase (May 10, 2024). "TikTok users are encouraging people to block celebrities". Deseret News.
- ↑ Navlakha, Meera (2024-05-07). "Why the internet is comparing the Met Gala to 'The Hunger Games'". Mashable. Retrieved 2024-05-12.
- ↑ Russell, Nicole. "Yes, Zendaya looked stunning. But Met Gala was a tone-deaf charade of excess and hypocrisy". USA TODAY. Retrieved 2024-05-12.
- ↑ Bramley, Ellie Violet (2024-05-10). "'Really dystopian': why was there no mention of Gaza at the Met Gala?". The Guardian. ISSN 0261-3077. Retrieved 2024-05-12.
- ↑ Tufts, John. "A viral TikTok trend wants you to block celebrities like Taylor Swift and Kim K. Here's why". The Indianapolis Star. Retrieved 2024-05-13.
- ↑ 9.0 9.1 Reilly, Kaitlin (2024-05-11). "Why are social media users blocking celebrities and influencers on TikTok? A look at the #Blockout movement". Yahoo News. Retrieved 2024-05-12.
- ↑ Hamed, Assiah (2024-05-12). "TikTokers call to block celebs after 'tone deaf' Met Gala". New Arab. Retrieved 2024-05-12.
- ↑ Chavez, Paloma (May 10, 2024). "'Let them eat cake.' Why people are blocking celebrities on TikTok after the Met Gala". Miami Herald.
- ↑ "Blockout 2024 movement explained: Why are A-list celebrities losing followers amid Met Gala outrage?". Hindustan Times. 2024-05-11. Retrieved 2024-05-11.
- ↑ Hadge, Mike (2024-05-09). "'Digitine': TikTok's celebrity-blocking spree has begun". The Daily Dot. Retrieved 2024-05-12.
- ↑ Jalal, Maan (2024-05-12). "What is the digitine movement? Why people are blocking celebrities on social media". The National. Retrieved 2024-05-12.
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