Bookit (company)
Bookit Oy is a company established in 2000 in order to extend the use of Short Message Service tools from one-way alerts and keyword-based two-way messaging towards fully interactive two-way business applications such as mobile check-in.[1] and text message payments.[2] See also mobile marketing and engagement marketing.[3]
While the company’s platform today involves more than 25 patent groups (79 granted and 50 pending),[4] Bookit's key platform capabilities enable mobile engagement, booking, and transactions. The company competes primarily with other mobile engagement providers (MEPs) [5][6]
First Airline Mobile Check-in through Text Message
BookIT technology enabled a range of early and evolving mobile marketing and mobile engagement applications such as: The first airline mobile check-in with a text message in partnership with Finnair;[7][8] (brought to market in partnership with Nokia); emergency communications with the Finnish Foreign Ministry[9] and disaster readiness [10] parcel delivery scheduling for Itella (Postal Services of Finland); secure mobile top-up of minutes and data for tele-operators such as DNA and GoMobile,[11] fraud interactive alerts and mobile payment for the European Payment Processor Nets,[12] and public health applications [13][14]
Core technological Advancements
The evolution of SMS enterprise messaging in the mid-1990s from a one-way alert into a two-way interactive platform involved numerous advances in cloud-based session management, “mediator” and authentication features from Bookit and others[15][16][17]
References
- ↑ Baxter, Andrew. Board your flight by mobile phone. Financial times. May 14, 2007.
- ↑ Finland: Luottokunta, BookIt and Microsoft roll out m-payment authentication service. The Paypers. December 16, 2010. http://www.thepaypers.com/mobile-payments/finland-luottokunta-bookit-and-microsoft-roll-out-m-payment-authentication service/742826-16
- ↑ Nilson Report, January 2011, Issue 964 Text Message Payments in Finland http://www.nilsonreport.com/publication_newsletter_archive_issue.php?issue=964
- ↑ http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&p=1&u=%2Fnetahtml%2FPTO%2Fsearch-bool.html&r=0&f=S&l=50&TERM1=BOOKIT+OY&FIELD1=&co1=AND&TERM2=&FIELD2=&d=PTXT
- ↑ Shadler, Ted. "Mobile Engagement Providers Are A New $32.4 Billion Market By 2018". Ted Shadler's Blog. Forrester. Retrieved 2 June 2015.
- ↑ "Win in Your Customer's Mobile Moment". Forrester Research. Retrieved 2 June 2015.
- ↑ "Finnair to introduce the world’s easiest check-in – with a text message, September 06, 2004
- ↑ High Tech Finland: Making More of SMS, Much More. 2009 http://www.hightechfinland.com/direct.aspx?area=htf&prm1=794&prm2=article Archived 2014-03-17 at the Wayback Machine
- ↑ Ministry reaches contact with all Finnish nationals in Japan. March 14, 2011. http://formin.finland.fi/Public/default.aspx?contentid=215239&nodeid=15145&culture=en-US
- ↑ Jujala, Anssi and Pekka Nykänen. mWatch Helsinki: A Survey on Mobile Readiness in the City of Helsinki and its Regional context. Section 5.12 page 34. Sept. 27. 2006
- ↑ DNA offers Top-up via SMS. Telecompaper. January 29, 2013 http://www.telecompaper.com/news/dna-offers-top-ups-via-sms--921552
- ↑ Text Messages soon to become a method of payment. Good News! From Finland December 16, 2010 http://www.goodnewsfinland.com/archive/news/text-messages-soon-to-become-a-method-of-payment/
- ↑ Swami, Mini. BookIT’s iSMS Eases Health Issues in Finland’s Hospitals. Healthcare Technology and News: February 2010 http://www.healthtechzone.com/topics/healthcare/articles/76899-bookits-isms-eases-health-issues-finlands-hospitals.htm
- ↑ Mobile Solution to Queuing for H1N1 Vaccine in Finland. Helsinki Times, Feb 2010 http://www.helsinkitimes.fi/helsinkitimes/2010feb/issue8-138/helsinki_times8-138.pdf
- ↑ Johnson, Lee and Vladimir Lovitskii et al. Personalized Question-Answering Mobile System. International Conference: Intelligent Information and Engineering Systems (INFOS 2008). June–July 2008. http://www.foibg.com/ibs_isc/ibs-02/IBS-02-p16.pdf
- ↑ Lukkari, Jukka. To make sense of text messages: Bookit developer will try to take the idea to the world. Engineering and Economics. May 2010. http://translate.google.com/translate?hl=en&sl=fi&u=http://www.silab.fi/tag/jukka-salonen/&prev=search
- ↑ High Tech Finland: Could it be easier or more secure. 2011 http://www.hightechfinland.com/direct.aspx?area=htf&prm1=1036&prm2=article
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