Bradley Hook
Bradley Craig Hook (born 27 January 1978) is a South African-born New Zealand author and speaker. He is known for his work in human performance, organizational resilience and decision-making, for his books Start With Values[1] and Lilly Loves Surfing and for directing the documentary film Waves of Freedom.[2]
He has contributed articles to Entrepreneur (magazine)[3] and has been featured in RNZ,[4] The New Zealand Herald,[5] Stuff, and Seven Sharp (TVNZ).[6] His commentary has also appeared on Newstalk ZB.[7]
Early life and career
Hook was born in Durban, South Africa.[8] He later lived and worked in the United Kingdom and Australia before settling in New Zealand.[9] In the late 1990s and early 2000s, he worked in digital media and web development during the expansion of the commercial internet. During this period, he founded Surfd, an online surf-culture publication.[10]
He has been associated with the Resilience Institute, where he leads the Resilience Lab.[11] He is the founder of the Values Institute,[12] and also the creator of the Flame Method, a performance framework podcast.[13]
In 2020, Hook directed Waves of Freedom, a documentary on surf therapy and mental health.[14] He has appeared on national television, including Seven Sharp,[6] and on radio networks such as Newstalk ZB.[7] Hook hosts the Brad Hook Podcast, interviewing Dave Asprey and John Demartini.[8]
Publications and writing
Hook is the author of several books on performance, resilience and values-based leadership.[10] His work, Start With Values (2025), was published internationally by Penguin Random House and examines how personal and organisational values influence wellbeing, decision-making and long-term performance.[7]
His earlier books include Resilience Mastery, which focuses on practical strategies for managing stress, adaptability and sustainable performance.[15] His other book Surfing Life Waves, focuses on sport and lifestyle experiences to explore resilience and personal growth;[16] and Lilly Loves Surfing, a children's title centered on development through sport.[17]
Hook writes regularly for Entrepreneur magazine, where his articles address leadership practice, burnout prevention, workplace wellbeing and the future of work.[1][3] His commentary have also been featured in Radio New Zealand,[4] The New Zealand Herald[5] and Stuff.[18]
References
- ↑ 1.0 1.1 Mcintyre, Kara (ed.). "It's Time to Rewrite Your Company's Values — Here's How". Entrepreneur (magazine).
- ↑ Geniya (2019-08-05). "Waves of Freedom Surf Therapy Documentary". Surfd. Retrieved 2026-04-30.
- ↑ 3.0 3.1 "Bradley Hook Speaker, Author, Podcaster, Founder". Entrepreneur (magazine).
- ↑ 4.0 4.1 Solomon, Serena (2025-12-22). "Grieving through Christmas when tragedy strikes". RNZ. Retrieved 2026-04-30.
- ↑ 5.0 5.1 Plummer, Benjamin. "'Holiday resilience': Kiwi employees offered training to make most of breaks". NZ Herald. Retrieved 2026-04-30.
- ↑ 6.0 6.1 Mau, Ali. "Seven Sharp team revealed". NZ Herald. Retrieved 2026-04-30.
- ↑ 7.0 7.1 7.2 Hosking, Mike (2026-05-01). "Author Bradley Hook offers up life-enhancing tips in new book". Newstalk ZB. Retrieved 2026-04-30.
- ↑ 8.0 8.1 Duncan, Louise. "In Your Element - with Bradley Hook, CEO Resilience Institute". Tetramap. Retrieved 2026-04-30.
- ↑ Fleming, Amanda (2020-03-30). "Covid-19 Webinar Series -| Real-time resilience with Brad Hook". www.theicehouse.co.nz. Retrieved 2026-04-30.
- ↑ 10.0 10.1 "Start With Values ROAR! welcomes Bradley Hook, Head of Resilience Lab @ Resilience Institute and best-selling author of multiple books, including 'Surfing Life Waves' and 'Start With Values".
- ↑ Hosking, Mike (2026-05-01). "Resilience Institute launches 'Holiday Resilience Training' program". ZB. Retrieved 2026-04-30.
- ↑ Ignatova, Geniya. "The Values Institute Announces the Launch of Start With Values, A New Book Offering a Step-by-Step Guide to Meaningful Living". Finance Yahoo.
- ↑ "Bradley Hook | New Zealand Society of Authors (PEN NZ Inc) Te Puni Kaituhi O Aotearoa". Retrieved 2026-04-30.
- ↑ Feldmann, Kim (2024-01-05). "Tai Watea: Waves of Freedom" Check
|url=value (help). Surf Simply. Retrieved 2026-04-30. - ↑ "Real-time resilience". www.theicehouse.co.nz. 2020-06-02. Retrieved 2026-04-30.
- ↑ Hook, Bradley Craig (2012). Surfing Life Waves. Dispersion. ISBN 978-0-9874628-0-0. Search this book on
- ↑ Hook, Bradley (2024-06-17). Lilly Loves Surfing: Wave of the Day. Dash Media Limited. ISBN 978-0-473-70597-8. Search this book on
- ↑ "Stuff: Latest breaking news | New Zealand". www.stuff.co.nz. Retrieved 2026-04-30.
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- Orphaned articles from May 2026
- New Zealand people of South African descent
- Writers from Durban
- 21st-century South African writers
- 21st-century South African male writers
- South African non-fiction writers
- 21st-century South African non-fiction writers
- 21st-century New Zealand non-fiction writers
- 1978 births
