BrandStudio.24
| File:Brand Studio square.png | |
| Studio | |
| ISIN | 🆔 |
| Industry | Advertising |
| Founded 📆 | 2016 |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Products 📟 | Branded content across 24.com sites |
| Members | |
Number of employees | |
| Parent | Media24 |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
BrandStudio.24 is a branded content studio and a subdivision of 24.com, the digital media division of Media24.[1] BrandStudio.24 specialises in creating, publishing and distributing partnered content across the 24.com network which includes leading brands like News24 and Business Insider South Africa. Branded content produced by the studio has won numerous local and international awards.
The studio is based in Cape Town, South Africa.
History[edit]
BrandStudio.24 was formed in 2016. The studio works with clients and agencies to translate their advertising needs into innovative digital content in the form of articles, videos, quizzes, microsites, podcasts and more. The partnered content is produced in-house by the BrandStudio.24 team and published across 24.com sites which include News24, Fin24, Channel24, Traveller24, Health24, Sport24, Parent24, Wheels24 and Business Insider SA.
Campaigns[edit]
In 2019, BrandStudio.24 won Best Native Advertising Campaign at the World Association of Newspapers and News Publishers African Digital Media Awards. The award was for The Anthem Project, a user generated content initiative in partnership with OUTsurance which brought South Africans together through the South African National Anthem. The campaign reached over 1,2 million users.[2][3]
Other notable campaigns include:
| Year | Brand | Client | Campaign |
|---|---|---|---|
| 2017 | News24 | Anglo American Platinum | Machine of Mining |
| 2018 | News24 | Toyota | Mobility for All |
| 2018 | Health24 | Tena | Thank You for Caring |
| 2018 | W24 | Bernini | A Seat at the Table |
| 2018 | Traveller24 | South African Tourism | Mandela100 |
| 2018 | News24 | FNB | Through Her Eyes |
| 2019 | Business Insider SA | Volkswagen | The Luxury of Time |
| 2019 | Traveller24 | South African Tourism | 25 Years of Travel |
| 2019 | News24 | SA Pork | Heritage24 |
Operations[edit]
The staff complement at BrandStudio.24 consists of strategists, feature writers, video producers, multimedia designers and social media practitioners. Working closely with the various editors within the 24.com network, the unit produces partnered content in the form of native advertising campaigns.
The large readership of the 24.com sites allows for the campaigns to have mass a reach.[4]
References[edit]
- ↑ "24.com". 24.com. Retrieved 2020-01-02.
- ↑ "The Anthem Project wins Best Native Advertising Campaign". bizcommunity.com. 2019-09-13. Retrieved 2020-01-02.
- ↑ "News24 is the most trusted news brand in South Africa, study finds". bizcommunity.com. 2019-06-20. Retrieved 2020-01-02.
- ↑ "Biggest South African websites and online publishers". mybroadband.co,za. 2016-09-06. Retrieved 2020-01-02.
External links[edit]
This article "BrandStudio.24" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:BrandStudio.24. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
