Brightside Roadside
| File:BrightsideRoadsideLogo.png | |
| ISIN | 🆔 |
|---|---|
| Industry | Upcoming roadside restaurant chain |
| Founded 📆 | 2023 |
| Founder 👔 | Alex Reilly |
Area served 🗺️ | |
| Owner | Loungers |
| Members | |
Number of employees | |
| 🌐 Website | http://brightsideroadside.co.uk |
| 📇 Address | |
| 📞 telephone | |
Brightside Roadside is an upcoming British roadside restaurant chain, proposed to launch in early 2023, by Loungers.[1][2][3][4][5][6]
History[edit]
Background[edit]
In 1958, Sam Alper launched the UK's first major roadside restaurant chain, Little Chef. The chain would grow rapidly throughout the 1970s and 1980s, and would go on to acquire its only roadside competitor, Happy Eater, which would merge into Little Chef in 1997.[7] In 2018, after various attempts to revive the brand, Little Chef finally ceased existence when its owners, Kout Food Group, sold its remaining 70 locations to EG Group for them to convert into their partner franchise brands, such as Starbucks and Greggs.[8] Despite expressing interest in franchising the Little Chef and Happy Eater brands in their company accounts, Kout have yet to utilise the trademarks.[9] The UK's roadside food sector has since moved towards fast-food restaurants and quick service.
In November 2022, Loungers announced they would be launching Brightside Roadside in 2023 to take advantage of the gap in the market to "bring proper hospitality back to roadside dining across the UK".[10][11][12][13] In December 2022, it was announced that Loungers had acquired three of the four locations used by the Route Restaurant chain: two in Devon, and one in Cornwall.[14][15][16][17][18] They have also acquired a location in Rutland at Ram Jam Services.[19][20][21][22][23]
See also[edit]
References[edit]
- ↑ Pegden, Tom (2022-11-24). "New Loungers roadside brand launching at Ram Jam Services". Business Live. Retrieved 2022-12-15.
- ↑ Abbott, Caroline (2022-11-07). "New A38 brunch, pizza and burger diner opens in 2023". DevonLive. Retrieved 2022-12-15.
- ↑ "Launch of roadside restaurant brand, Brightside, 7 Nov 2022 07:00 | Shares Magazine". www.sharesmagazine.co.uk. Retrieved 2022-12-15.
- ↑ "Gutsy Loungers sees motorway's Brightside as retailer launches entire new restaurant chain". CityAM. 2022-11-07. Retrieved 2022-12-15.
- ↑ "We're pleased to be working on the Brightside roll-out". www.espltd.co.uk. Retrieved 2022-12-15.
- ↑ "Loungers Launches Brightside – A New Restaurant Rollout Aimed At Reinvigorating Roadside Dining in the UK". Loungers Ltd. 2022-11-07. Retrieved 2022-12-15.
- ↑ "Remember Little Chef? Here's Where It All Went Wrong For The Legendary Restaurant Chain". TwistedFood. Retrieved 2022-12-10.
- ↑ Grimsditch, Lee (2022-05-20). "Lost Little Chef roadside restaurants were a 'rare holiday treat'". Liverpool Echo. Retrieved 2022-12-10.
- ↑ "Little Chef - motorway services". Motorway Services Online. Retrieved 2022-12-10.
- ↑ Lloyd, Eric (7 November 2022). "New Loungers concept to reinvigorate roadside dining". The Morning Advertiser. Retrieved 2022-12-10.
- ↑ Baillie, Maddy (29 November 2022). "Brightside Roadside Dining, owned by Loungers, set to open at Ram Jam services in Stretton". Stamford Mercury. Retrieved 2022-12-15.
- ↑ "Loungers announces roadside café launch". Proactiveinvestors UK. 2022-11-07. Retrieved 2022-12-15.
- ↑ "Loungers to open new roadside restaurant brand - Business & Innovation Magazine". 2022-11-07. Retrieved 2022-12-15.
- ↑ "Propel Newsletter Archive Page". www.propelinfonews.com. Retrieved 2022-12-11.
- ↑ Reporter, East Devon (2022-11-08). "New roadside restaurant brand set to open near Honiton & Exeter in 2023". East Devon News. Retrieved 2022-12-15.
- ↑ "Loungers to launch roadside restaurant brand..." The Caterer. 2022-11-07. Retrieved 2022-12-15.
- ↑ Media, Insider. "New roadside restaurant brand for Loungers". Insider Media Ltd. Retrieved 2022-12-15.
- ↑ Wehner, Piers. "Loungers sees the Brightside with roadside restaurants". www.egi.co.uk. Retrieved 2022-12-15.
- ↑ bighospitality.co.uk. "Loungers secures fourth location for Brightside". bighospitality.co.uk. Retrieved 2022-12-10.
- ↑ Walsh, Dominic. "Drive to reinvigorate roadside diner". ISSN 0140-0460. Retrieved 2022-12-15.
- ↑ MarketScreener. "Loungers launches new roadside dining restaurants Brightside | MarketScreener". www.marketscreener.com. Retrieved 2022-12-15.
- ↑ Abbott, Caroline (2022-11-07). "New A38 brunch, pizza and burger diner opens in 2023". DevonLive. Retrieved 2022-12-15.
- ↑ Stoyanova, Krassi (2022-11-23). "Godwin secures Loungers Brightside brand for Ram Jam Services". Godwin Group. Retrieved 2022-12-15.
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