Business Creativity
 First edition cover | |
| Author | Michael C. Fanning |
|---|---|
| Illustrator | Norbert Elnar |
| Country | South Africa |
| Language | English |
| Series | Fundamentals of Sustainable Entrepreneurship (Vol. 1) |
| Subject | Entrepreneurship |
| Genre | Textbook |
| Published | February 12, 2020 |
| Publisher | Independently published |
| Pages | 332 |
| ISBN | 979-8606296392 Search this book on  . |
| Followed by | Sustainable Business Planning |
Business Creativity: Learning to Apply Creative Thinking to Build Successful Business Models is a 2020 textbook written by Michael C. Fanning and published independently. It is the first textbook written by Michael C. Fanning on the subject of entrepreneurship. Business Creativity is the first volume of a series of textbooks called Fundamentals of Sustainable Entrepreneurship, which has won awards in Africa and Europe. It is a comprehensive guidebook for aspiring entrepreneurs who desperately want to acquire the critical business tools to generate a brilliant idea and turn it into an innovative start-up company.[1]
The textbook was partly funded by the International Sustainability Academy (ISA) through a research-based scholarship, a project of the Association for the Protection of the German Forest (SDW) and was as a result well received by Managing Director and member of the Bundestag (the German federal parliament) Mr. Rüdiger Kruse, who was satisfied with the textbook as he obtained the first-ever paperback copy of Business Creativity at the Wälderhaus (Hamburg), which was also signed by author Michael C. Fanning.[2]
The rationale behind the textbook is to review and finalize the introductory module of a continental Entrepreneurship Education Curriculum (e-Textbooks and e-Workbooks offered 100% online) with a regional focus (specific to North Africa, Central Africa and Southern Africa), meeting the requirements of the national curriculum of each host country.[3]
Award and accolades[edit]
- MoneyWeb SME of the week[4]
- International Sustainability Academy (ISA) scholarship-holder 2020 / 2021[5]
Bibliography[edit]
- Michael C. Fanning (2020). Business Creativity: Learning to Apply Creative Thinking to Build Successful Business Models. ISBN 9798606296392. Search this book on
References[edit]
- ↑ Fanning, Michael C. "Business Creativity: Learning To Apply Creative Thinking To Build Successful Business Models". ResearchGate. Independently published. Retrieved 22 November 2020.
- ↑ Board, Editorial. "Michael C. Fanning Awarded Prestigious Research-based Scholarship In Germany for Publishing Entrepreneurship Textbooks". PhilTech Business Academy. Press Release. Retrieved November 22, 2020.
- ↑ International Sustainability, Academy. "Participants 2020/2021". ISA Germany. International Sustainability Academy. Retrieved 23 December 2019.
- ↑ Siziba, Nompu. "Educational institution works to guide the next generation of entrepreneurs". MoneyWeb. SA Market Update. Retrieved 23 Jul 2020.
- ↑ Germany, ISA. "Participants 2020/2021". International Sustainability Academy. ISA.
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