Citizens United Reciprocal Exchange
| File:CURE Auto Ins.jpg | |
| ISIN | 🆔 |
|---|---|
| Founded 📆 | 1989 |
| Founder 👔 | |
| Headquarters 🏙️ | Princeton, New Jersey, United States |
Area served 🗺️ | |
Key people | Dr. Lena Chang, President Eric S. Poe, Chief Operating Officer |
| Members | |
Number of employees | ~ 200 |
| 🌐 Website | cure |
| 📇 Address | |
| 📞 telephone | |
Citizens United Reciprocal Exchange or CURE Auto Insurance is an insurance company offering personal auto coverage in New Jersey and Pennsylvania. The company was formed in 1989 as a not-for-profit reciprocal exchange by former New Jersey Insurance Commissioner James J. Sheeran and insurance executive Lena Chang.[1] CURE issued its first policy of insurance in New Jersey on June 1, 1990 and expanded to write policies in Pennsylvania in 2008.[1] As of 2015, CURE insured nearly 50,000 New Jersey automobiles.[2] CURE has been vocal about its philosophy that car insurance rates should be primarily based upon an applicant’s driving record, whereas the overwhelming market of national insurers frequently utilize factors as education, occupation, home ownership or credit scores, which often results in higher rates for low income drivers.[1][3]
Company structure[edit]
CURE Auto Insurance[4] is managed by an Attorney-In-Fact, Reciprocal Management Corporation. As of 2015, CURE has approximately 200 employees, of which over 70% are women and 25% are minorities. CURE was selected by NJ Biz as a finalist in the annual 2015 Business of the Year awards program, which celebrates New Jersey’s most dynamic businesses that demonstrate a commitment to professional excellence, business growth, and the community.[5][not in citation given]
Financial Strength and Service Ratings[edit]
- Better Business Bureau (2016) – A+[6]
Advertising campaigns and awards[edit]
CURE’s advertising campaigns, in particular its recent Super Bowl commercials,[7][8][9][10][11][12][13] which aired in the New York and Philadelphia markets, won awards and also spawned debates over the appropriateness of sexually suggestive language and content on family television.[14][15][16][17] CURE’s ad campaigns won the 2015 Hermes Creative Award – Gold Winner,[18] two 2016 Silver Telly awards,[19] three 2016 Bronze Telly awards,[20] three 2016 Communicator Awards of Excellence,[21] and two 2016 Communicator Awards of Distinction.[22][23]
References[edit]
- ↑ 1.0 1.1 1.2 "CURE Auto Insurance Marks 25 Years of Fighting for Insurance Equality for All Drivers". prnewswire.com. 2015-06-11. Retrieved 2016-08-03.
- ↑ "2015 Auto Insurance Consumer Information" (PDF). state.nj.us.
- ↑ "Why Cure". cure.com. Retrieved 2016-08-03.
- ↑ "what-is-auto-insurance". retargetingnews.com. Retrieved 9 June 2023.
- ↑ "Congratulations to the 2015 Business of the Year Honorees!". 2015-12-08. Retrieved 2016-08-03.) (http://www.njbiz.com/article/20151208/BOY/151209786/congratulations-to-the-2015-business-of-the-year-honorees)
- ↑ "Better Business Bureau". www.bbb.org. Retrieved 2016-08-03.
- ↑ "CURE Auto Insurance Super Bowl Commercial – Name Your Own Price". youtube.com. Retrieved 2016-08-03.
- ↑ "Super Bowl 2013 Curtis Granderson pays CURE Auto Insurance bill by text". youtube.com. Retrieved 2016-08-03.
- ↑ "Super Bowl 2014 CURE Auto Insurance Best in Game". youtube.com. Retrieved 2016-08-03.
- ↑ "Super Bowl 2014 CURE Auto Insurance Call An Audible". youtube.com. Retrieved 2016-08-03.
- ↑ "BANNED Super Bowl 2015 Commercial – CURE Auto Insurance Blue Balls". youtube.com. Retrieved 2016-08-03.
- ↑ "OFFICIAL Super Bowl 2015 CURE Auto Insurance Balls". youtube.com. Retrieved 2016-08-03.
- ↑ "CURE Auto Insurance 2016 Super Bowl Commercial: Avoid Distractions". youtube.com. Retrieved 2016-08-03.
- ↑ "Auto Insurer Says NBC Pulled Its Super Bowl Ads Over 'Blue Balls' Joke". huffingtonpost.com. 2015-01-31. Retrieved 2016-08-03.
- ↑ "CURE Auto Insurance Super Bowl Ad: Son Misses Dad's Dying Words". huffingtonpost.ca. 2016-02-07. Retrieved 2016-08-03.
- ↑ "NBC pulls auto insurance Super Bowl ads over 'blue balls' joke: insurer CEO". nydailynews.com. 2015-01-31. Retrieved 2016-08-03.
- ↑ "6 Moments Reveal What the Super Bowl Says About America in 2016". mic.com. 2016-02-09. Retrieved 2016-08-03.
- ↑ "Hermes Creative Awards, Search 2015 Gold Winners". hermesawards.com. Retrieved 2016-08-03.
- ↑ "37th Annual Telly Awards". tellyawards.com. Retrieved 2016-08-03.
- ↑ "37th Annual Telly Awards". tellyawards.com. Retrieved 2016-08-03.
- ↑ "22nd Annual Communicator Award of Excellence Winners". communicatorawards.com.
- ↑ "22nd Annual Communicator Award of Distinction Winners". communicatorawards.com. Retrieved 2016-08-03.
- ↑ "22nd Annual Communicator Award of Distinction Winners". communicatorawards.com. Retrieved 2016-08-03.
External links[edit]
This article "CURE Auto Insurance" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
