Calvin Aurand

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Calvin Aurand
Calvin Aurand.jpg Calvin Aurand.jpg
BornCalvin William Aurand
(1972-06-23) June 23, 1972 (age 49)
Minneapolis, Minnesota, U.S.
💼 Occupation
Writer, director, producer, cinematographer, photographer, creative developer, brand & project manager
📆 Years active  1996–present

Calvin Aurand is an American writer, filmmaker, creative developer, and brand & project manager who began his career in the late 1990s as a record label executive. Aurand has directed, shot and produced sports documentaries, tour documentaries, band documentaries, and live shows for artists including Shakira, Tony Bennett, Beyoncé, Incubus, John Mayer, Tori Amos, One Direction, and Harry Styles, among others. He has been the creative director of music videos by artists such as Michael Jackson, Jennifer Lopez, Ozzy Osbourne, Carly Simon, Cyndi Lauper, The Fray, and Natasha Bedingfield.


Aurand earned his B.A. in history and economics in 1995 at Lawrence University in Appleton, Wisconsin.[1] After graduating, he co-founded Tubetone Records where he managed and produced records for prominent Wisconsin blues guitarist, Chris Aaron (1970-2014).[2]

In 1999, Aurand relocated to New York and joined Sony Music Entertainment as manager of video, DVD, and creative marketing. In 2003, Sony Music transferred Aurand to Los Angeles, California to head the creative marketing division for Epic and Columbia records. There, he led the in-house production team, directed and produced artist documentaries, live concert films, and digital content, and filmed exclusive content for Sony Music re-release platforms.[3] In 2005, Sony Music Commercial Music Group tapped Aurand as senior director of video, DVD, and creative marketing for all labels under the Sony Music banner. In this role, he executive produced live music videos, EPKs, artist interviews, and artist documentaries. From 2007 to 2010, as VP and Head of Content for Epic Records, Aurand oversaw the visual imaging of the label's artists, including styling, creative visual direction, and online visual marketing. He managed and directed all aspects of production for Epic's music videos, online content, live concert films, and artist documentaries.[4]

2011-present: Shift from label executive to creative[edit]

Aurand left Epic Records at the end of 2010, in the wake of mass record label layoffs and budget slashes due to free peer-to-peer file-sharing services and the shift to digital music over the previous decade.[5]

In 2011, Aurand founded production and still-photography house, Upper Falls, and began doing camera work for live award shows, the American Express Unstaged series,[6] David Blaine's "Electrified," and creative development for TV events by FX Networks.

In 2012, Aurand was approached by Sony Music to document the UK boy band, One Direction's official arrival in the U.S. Aurand captured the band opening for the American boy band, Big Time Rush on the Better with U Tour. After the tour's completion, One Direction hired Aurand as their documentarian and official photographer,[7][8][9] a position he held until 2015 when they disbanded. Over that period, Aurand's exclusive photos[10] and backstage snapshots were published in three books about the band by publisher HarperCollins. He provided content for the feature film, This Is Us (2013),[11] and photographed the movie posters.[12] In 2015, Aurand, along with Ben Winston and Gabe Turner, directed the music video for the One Direction track, "History," released in 2016.[13]

In 2016, Aurand documented and photographed Harry Styles as he created his self-titled debut solo album. Aurand's cinematography, photography and archival footage of One Direction is featured in Harry Styles: Behind the Album (2017), an Apple Music documentary, filmed in Los Angeles, London, and Jamaica.[14][15]

In spring 2017, Upper Falls began production on a feature documentary about the life of NFL quarterback, Aaron Rodgers. The film is produced in association with the NFL, with Aurand as writer, director, and cinematographer.[16]


Aurand's photography has been featured in multiple commercial album releases and tour merchandising, and in publications including 17 Magazine,[17] Teen Vogue, Revlon,[18] Bentley, and Billboard Magazine. Three One Direction books, "Where We Are," "Who We Are,"[19] and "Meet One Direction," feature Aurand's photography, along with the One Direction Annuals from 2013-2016 by UK-based publisher HarperCollins.[20]


  • Harry Styles: Behind the Album (2017) (cinematographer)
  • One Direction: This Is Us (2013) (photographer and cinematographer)
  • Mudvayne: Nexus. Life. Death (2010) (executive producer)
  • The Fray: Live in NYC (2009) (executive producer)
  • Tenacious D: The Complete Masterworks 2 (2008) (executive producer)
  • Between the Lines: Sara Bareilles Live at the Fillmore (2008) (executive producer)
  • Ben Folds: Way to Normal (2008) (executive producer)
  • Incubus: Look Alive (2007) (executive producer)
  • The Beyoncé Experience: Live (2007) (executive producer)
  • Shakira Oral Fixation Tour (2007) (executive producer)
  • Ben Folds: Live at My Space (2007) (executive producer)
  • Matisyahu: Live in Israel (2006) (cinematographer / executive producer)
  • Fast Future Generation (2006) (executive producer)
  • Natasha Bedingfield: 'Live in New York' (2006) (executive producer)
  • Satriani Live (2006) (executive producer)
  • Tony Bennett: Duets - The Making of an American Classic (2006) (executive producer)
  • Anastacia: Live at Last (2006) (executive producer)
  • Destiny's Child: Live in Atlanta (2006) (executive producer)
  • INXS: Switch (2006) (executive producer)
  • Ben Folds and Waso Live in Perth (2005) (executive producer)
  • John Legend: Live at the House of Blues (2005) (executive producer)
  • Carly Simon: A Moonlight Serenade on the Queen Mary 2 (2005) (executive producer)
  • 7 Days in Memphis (2005) (executive producer)
  • G3 Live in Tokyo (2005) (executive producer)
  • Bette Midler Sings the Peggy Lee Songbook (2005) (executive producer)
  • Our Lady Peace: Healthy in Paranoid Times (2005) (executive producer / field producer)
  • Lyfe Jennings: Live at the House of Blues (2005) (executive producer)
  • Ben Folds. Songs for Silverman (2005) (executive producer)
  • Omarion (2005) (executive producer)
  • The Paul Reddy Show (2005) (executive producer)
  • Switchfoot Live in San Diego (2004) (cinematographer)
  • G3 Live in Denver (2004) (cinematographer)
  • Incubus Alive at Red Rocks (2004) (executive producer)
  • Israel and New Breed: Live from Another Level (2004) (executive producer / producer)
  • Phantom Planet Live at the Troubadour (2003) (cinematographer)
  • Tori Amos: Scarlet Sessions (2003) (coordinating producer)


  1. "Alumni US - Lawrence University (1995-1996)". Alumni US. Retrieved 7 October 2019.
  2. "Renowned blues guitarist Chris Aaron dies". Green Bay Press Gazette. USA Today. Retrieved 7 October 2019.
  3. "Calvin Aurand - IMDb". IMDb. Retrieved 7 October 2019.
  4. "Calvin Aurand". Videostatic. Retrieved 7 October 2019.
  5. "Music's lost decade: Sales cut in half in 2000s". CNN Money. Retrieved 7 October 2019.
  6. "American Express UNSTAGED". American Express Music. Retrieved 7 October 2019.
  7. "Go Behind the Scenes with One Direction, Right Before Their Miami Show". Teen Vogue. Retrieved 7 October 2019.
  8. "One Direction - Where We Are Tour '14-'15". Stageco. Retrieved 7 October 2019.
  9. "Harry Styles Allegedly Got a 'Jackson' Tattoo in Honor of His Godson". Teen Vogue.
  10. "Can't drag One Direction down- they are 'go' for launch!". NASA. Retrieved 7 October 2019.
  11. "'One Direction: This Is Us,' Documentary by Morgan Spurlock". New York Times. Retrieved 7 October 2019.
  12. "Made in the A.M." Rolling Stone. Retrieved 7 October 2019.
  13. "One Direction's 'History' Video: The Directors Tell Us About The Ending That Got Cut". MTV. Retrieved 7 October 2019.
  14. "Harry Styles: Behind the Album (2017) - Full Cast & Crew". IMDb. Retrieved 7 October 2019.
  15. "One Direction's video for History is an emotional roller-coaster with archive footage of Zayn Malik". Mirror UK. Retrieved 7 October 2019.
  16. "Packers Documentary Filming In Beaver Dam Friday". Daily Dodge. Retrieved 7 October 2019.
  17. "One Direction Exclusive Interview". Seventeen. Retrieved 7 October 2019.
  18. "Gwen Stefani's Fave New Brow Product, Revealed!". US Magazine. Retrieved 7 October 2019.
  19. One Direction: Who We Are: Our Official Autobiography. HarperCollins. p. 4. Retrieved 27 October 2019. Search this book on Logo.png
  20. "One Direction". HarperCollins. Retrieved 7 October 2019.

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