Catchword Branding
 | |
| Private | |
| ISIN | 🆔 |
| Industry | Branding, Naming, Corporate Identity |
| Founded 📆 | 1998 |
| Founder 👔 | |
| Headquarters 🏙️ | Oakland, California; USA |
Area served 🗺️ | |
Key people | Maria Cypher, Mark Skoultchi |
| Members | |
Number of employees | |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Catchword Branding is a naming firm that develops product and company names. Headquartered in Oakland, California, Catchword creates brand names, corporate names, and slogans for industries including technology, consumer products, financial services, and healthcare.[1]
Catchword's process for creating new brand names typically involves generating thousands of name candidates. From that list, several hundred names are selected for evaluation for trademark and domain name availability.[2] It conducts linguistic and market research to make sure that the names it creates are easy to say and don't have negative connotations in worldwide markets.[3]
Corporate history
Founded in 1998 during the dot-com boom, Catchword initially focused on technology and start-ups but later broadened its scope to cover many industries.[4] Catchword's principals are Maria Cypher and Mark Skoultchi.[5]
Notable Clients
Catchword has created names for hundreds of clients, including:[6][7][8]
AMC Networks, Inc.
Canon USA
Charles Schwab & Co., Inc.
Chipotle Mexican Grill, Inc.
Corning Incorporated
eBay Inc.
ETS (Educational Testing Service)
Fitbit Inc.
Genentech, Inc.
General Mills, Inc.
The Gymboree Corporation
Intel Corporation
Johnson & Johnson
McDonald’s Corporation
Merck & Co., Inc.
PepsiCo, Inc.
Safeway Inc.
SEGA Corporation
Starbucks Corporation
Wells Fargo & Company
Notes
- ↑ Schellhorn, Eric (26 July 2004). "Firms play tough game to defend a good name". Christian Science Monitor.
- ↑ Elliott, Stuart (13 November 2007). "Next Project for eProject: A New Name". The New York Times.
- ↑ Denham, Kristin; Anne Lobeck (2009). Linguistics for Everyone: An Introduction. Cengage Learning. p. 94. ISBN 1-4130-1589-1. Search this book on
- ↑ http://www.stanfordalumni.org/news/magazine/2005/novdec/dept/onthejob.html
- ↑ http://www.stanfordalumni.org/news/magazine/2005/novdec/dept/onthejob.html
- ↑ Gabler, Neal. "The Weird Science of Naming New Products". The New York Times. The New York Times. Retrieved 25 June 2015.
- ↑ Quinn, Michelle (29 August 2007). "Dot-com names get dottier". The Los Angeles Times.
- ↑ http://www.metroactive.com/papers/metro/08.09.01/cover/spirit-0132.html
External links
This article "Catchword Branding" is from Wikipedia. The list of its authors can be seen in its historical. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
