Ché Studios
| Industry | Ecommerce Retail |
|---|---|
| Founded | London 2019 |
| Founders | Oliver Cheshire Toby Watkins |
| Products | Menswear
Resort wear Swimwear |
| Website | https://chestudios.co.uk/ |
CHÉ Studios
CHÉ Studios is a British menswear brand with a focus on modern design.[1]
History
CHÉ Studios was founded in 2019 by British model Oliver Cheshire and manufacturer Toby Watkins. The brand specialises in resort wear and swimwear.[1][2]
Design Philosophy
The brand's design aesthetic draws inspiration from two distinct coastal regions, combining the laid-back vibes of the West Coast with the refined sophistication of the Côte d'Azur. CHÉ Studios specialise in sustainable resort wear. Key pieces in the range include boxy shirts and swim shorts.[2][1]
The brand focusses on versatility, aiming to transition easily from beach to urban settings.
Sustainability
CHÉ Studios incorporates sustainable materials into its designs, including:
- TENCEL™: A sustainable fabric offering exceptional softness, breathability, and moisture-wicking properties [1][2]
- ECOVERO: A versatile, eco-friendly material used throughout the collection [1][2]
These materials are chosen for their environmental benefits and soft breathable features.[2]
Founders
Oliver Cheshire
Oliver Cheshire is a British model. Oliver co-founded CHÉ Studios bringing his background of fashion and style to the brand. His vision for the label centres on producing elevated basics and contemporary essentials that are both stylish and sustainable. [1][2]
Toby Watkins
Toby Watkins, a manufacturer, co-founded the brand alongside Cheshire.[1]
Product Range
CHÉ Studios offers a range of menswear including:
- Resort wear (shirts, shorts)
- Swimwear
- Bodywear
- Trousers
- Polo shirts
The collection is designed to be worn year-round, despite its summer-inspired aesthetic.
Featured in
CHÉ featured in season three of The White Lotus, worn by Patrick Schwarzenegger’s character, Saxon Ratliff.”[3]
Collaborations
CHÉ collaborated with Louboutin in 2022, a partnership that was featured in the iconic Selfridges Corner Shop.
CHÉ made its debut collaboration with Reiss in 2022, a partnership that continued through to 2025
Brand Presence
CHÉ Studios has established a presence in the contemporary menswear market, with products available through various retailers including specialty boutiques and online platforms. The brand maintains an active social media presence and has garnered a following for its distinctive approach to sustainable menswear.
References
This article "Ché Studios" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Ché Studios. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 "CHÉ Studios". CHÉ Studios. Retrieved 2025-10-14.
- ↑ 2.0 2.1 2.2 2.3 2.4 2.5 "Everything you need to know about CHÉ Studios". LDNFASHION. 2024-11-11. Retrieved 2025-10-14.
- ↑ "Meet Ché Studios, the Sustainable Brand Behind Patrick Schwarzenegger's '70s-inspired Swim Trunks on 'The White Lotus' Season Three". WWD via Yahoo Life. 2025-02-20. Retrieved 2025-10-14.
