Charlie Jabaley

From EverybodyWiki Bios & Wiki

Charlie "Rocket" Jabaley (born 1988 in Atlanta[1]) is an American hip-hop manager and entrepreneur.[2][3]


While in highschool Jabaley started a music studio in his bedroom having 30 kids writing lyrics in 2004. He got into producing hip-hop and started making videos for his artist friends. He created a media outlet for independent rappers called In 2007 he dropped out of college to go on across the country tour with Soulja Boy as his cameraman. After that he started a career as a manager. In 2009 he signed a group named Travis Porter, and they ended up with three top-10 songs on the U.S. radio charts – without a record deal. In 2010 he cofounded music and artist management company called Street Execs Management, and started working with 2 Chainz and Cap1.[4] He was running a multimillion-dollar management company.[1][2]

He created "Dabbin' Santa Sweaters".[2][5]


Jabaley became overweight and at one point weighed 305 pounds. In 2015[1] his friend challenged him to run his first marathon and they started training together. In 2016[1] his childhood brain tumor returned. In January 2017 Jabaley made a new year's resolution to pursue his childhood[1] dream of becoming an athlete[2] and decided to make several drastic changes to focus on his health.[6] He left his company and moved to California and adopted a plant-based diet. Within a year he lost 120 pounds and got his brain tumor under control.[2]

In February 2018, together with a cameraman he made his own "Nike commercial" and put it on social media telling Nike he wanted to be one of their athletes. Soon Nike contacted him and made a contract with him. In March 2018 he completed his first Ironman in New Zealand.[1] In April 2018 he began a bike ride from Los Angeles to New York. The tour was connected to charity work.[1][2][7] In 2018 Jabaley was selected for a feature spot in Nike's new ad by Colin Kaepernick "Dream Crazy".[8][9][10]


  1. 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Rocholl, Jennifer (2018-07-26). "Charlie Rocket Is on a Mission to Change Your Life". Runner's World. Retrieved 2020-01-22.
  2. 2.0 2.1 2.2 2.3 2.4 2.5 Nga, Aisha. "Hip-hop mogul leaves his business behind to focus on health". CNN. Retrieved 2020-01-22.
  3. "Top 20 Entrepreneurs To Watch in 2020". Retrieved 2020-01-22.
  4. Setaro, Shawn. "Street Execs: Carrying On Atlanta Traditions". Forbes. Retrieved 2020-01-22.
  5. "How 2 Chainz' 'Dabbin' Santa' Sweaters Became Booming Business and Redefined Merchandising". Billboard. Retrieved 2020-01-22.
  6. Heller, Susanna. "Here's the back story of everyone who appeared in the new Nike 'Dream Crazy' ad featuring Colin Kaepernick". Insider. Retrieved 2020-01-22.
  7. "Foster teen gets surprise gift from man diagnosed with brain tumor, on a mission to give back". Retrieved 2020-01-22.
  8. "2 Chainz's Ex-Manager Reveals Why Nike Picked Him for Kaepernick Ad". TMZ. Retrieved 2020-01-22.
  9. "Emmy ad nominees announced, with Nike, Netflix and Apple getting nods". SJmedia. Retrieved 2020-01-22. Unknown parameter |url-status= ignored (help)
  10. Dator, James (2018-09-05). "Here's Colin Kaepernick in the first ad for Nike's 30th 'Just Do It' campaign". Retrieved 2020-01-22.

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