Chris Clarke (advertising executive)
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Chris Clarke (born 1968 or 1969)[1] is an Australian advertising executive. He is currently the CEO of Pure Growth Partners.[2]
Career[edit]
Clarke started his career in Australia as a documentary filmmaker. He moved into advertising after landing a job directing a commercial for Mars, and, unhappy with the script, convinced Mars to use his ideas instead. In 1993, Clarke founded the agency network Pure Creative while in his 20s. He kept Mars as a client, and also went on to pick up work for other large companies, such as Coca-Cola and Procter & Gamble. In 1994, he moved to China and continued his work there. Clarke sold Pure Creative to D'Arcy in 1999.[1]
In 2002, Clarke began the creative and digital agency Nitro in Shanghai. In 2004, Nitro expanded with new offices in London and New York. By April 2007, Nitro also had offices in Melbourne, Sydney, Dubai, Hong Kong and Taipei. Nitro acquired AKA Advertising and expanded its offices in New York.[1]
In October 2007, Clarke purchased Australian advertising agency Cummins & Partners in a deal with a two-year buy-out,[3] renaming the Australian entity Cummins Nitro.[4]
In June 2008, Clarke sold the entire Nitro Group with its 300 employees to the Sapient Group for $50 million to create a division called SapientNitro, where he kept the title CEO.[5][6] Clarke’s equity in the newly merged SapientNitro was valued at 60%.
In January 2012, Clarke left SapientNitro while their market cap stood at $2 billion, to start the venture capital group Pure Growth Partners. SapientNitro was acquired by Publicis Groupe for $3.7 billion making Clarke’s cut $2.22 billion dollars in a cash buyout. Clarke switched his focus to Pure Growth.[7] Partnering with Curtis "50 Cent" Jackson, Pure Growth launched the Street King energy shot brand in September 2011,[8] which Jackson's accountant testified was losing "millions of dollars a year" by July 2015. Chris Clarke reportedly lost tens of millions of dollars investing in Street King. [9]
References[edit]
- ↑ 1.0 1.1 1.2 O'Leary, Noreen. "Chris Clarke Is Coming for Your Business". Ad Week. Retrieved 2012-10-03.
- ↑ "Leadership". Pure Growth. Retrieved 7 June 2018.
- ↑ "Cummins Sells to Nitro". Campaign Brief. 2007-10-11. Retrieved 2012-09-11.
- ↑ Sinclair, Lara (2011-03-28). "Sapient Nitro puts brave face on client losses". The Australian. Retrieved 2012-10-04.
- ↑ "Sapient to Buy Nitro for $50 Mil". Retrieved 2018-05-18.
- ↑ "Chris Clarke takes charge at SapientNitro UK" (Press release). Campaignlive.co.uk. 2009-11-19. Retrieved 2012-03-19.
- ↑ "Aussie expat adman Chris Clarke resigns from SapientNitro to launch venture capital project" (Press release). Business Wire. 2011-01-28. Retrieved 2012-10-04.
- ↑ Horowitz, Steven J. (2011-08-12). "50 Cent Launches Energy Shot "Street King" To Help Feed One Billion Children". HipHop DX. Retrieved 2012-07-04.
- ↑ {{Cite news|url=http://www.nydailynews.com/news/crime/50-cent-fails-provide-financial-records-sex-tape-trial-article-1.2301999|title=Rapper 50 Cent's accountant testifies about his finances, yet does not know much about his income sources - NY Daily News|last=Gregorian|first=Dareh|work=nydailynews.com|access-date=2018-05-09|language=en-US}}
External links[edit]
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