Brendan Gahan
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| Brendan Gahan | |
|---|---|
| Born | Brendan Gahan |
| 🏳️ Nationality | American |
| 🏫 Education | University of California, Santa Cruz |
| 💼 Occupation | Partner and Chief Social Officer, Mekanism[1] |
| 🏡 Home town | Ventura, California |
Brendan Gahan is a video marketing professional, advertising industry commentator, and entrepreneur.[2][3][4] He is the founder of the advertising agency Epic Signal.[5][6][7]
Career[edit]
Gahan began his career in advertising in 2006 by developing influencer marketing partnerships between companies and content creators on YouTube.[8] At the time, there was no other way to monetize a YouTube account, and the partnership Gahan brokered between YouTube comedy channel Smosh and an MP3 player manufacturer is regarded as an early example of influencer marketing relationships on the platform.[9] He was hired by Mekanism, a marketing agency, in 2007 and was the director of social media until 2013, when he left to start his own agency, Epic Signal.[10][11] In 2015, Gahan's former employer, Mekanism, acquired Epic Signal (the company Gahan had left Mekanism to start) as a subsidiary, and Gahan stayed on to run the company.[12] During Gahan's time at Mekanism he has produced video campaigns for Brisk iced tea, Mountain Dew, the White House, and others.[13][14]
Gahan comments on and writes about digital video trends and online video platforms including YouTube and TikTok.[15][16][17][18] He has served on the advisory board for the video tech conference VidCon since 2016.[19]
References[edit]
- ↑ Companies joining the Facebook ad boycott risk their bottom lines to take a stand. CNBC. 30 June 2020.
- ↑ YouTube eyes online cash stash. CNBC. 13 November 2014.
- ↑ Laporte, Nicole. Rebooting YouTube. Fast Company. 4 August 2014.
- ↑ Why Random Government Accounts Are All Over Your Timeline. New York Times. 29 January 2020.
- ↑ Gardner, Jacob; Lehnert, Kevin (2016). "What's new about new media? How multi-channel networks work with content creators". Business Horizons (59): 293–302.
- ↑ Backaler, Joel (2018). Digital Influence. MacMillan. pp. 159–60. ISBN 3319783963. Search this book on
- ↑ Castillo, Michelle. The curious case of how a 9-year-old self-proclaimed cocaine dealer became an Instagram influencer. CNBC. 11 May 2018.
- ↑ Influencer Marketing With a Don Draper of Social Video. New York Observer. 23 September 2016.
- ↑ The History of Influencer Marketing: Everything You Need to Know. Disruptor Daily. 14 August 2017.
- ↑ Johnson, Lauren. Mekanism Scoops Up a Social Shop to Bring Influence Marketing in House. AdWeek. 23 July 2015.
- ↑ Love, Dylan. What it's like to sell a company to your former employer. The Next Web. 7 November 2016.
- ↑ Epic Signal's Brendan Gahan: Setting Up Shop In The Hottest Area Of Marketing. Forbes. 7 September 2017.
- ↑ Imgur Partners With Brisk And “Scumbag Steve” For Meme-ified Ads. TechCrunch. 21 May 2012.
- ↑ Anti-Sexual Assault Campaign ‘More Relevant Than Ever’ at Dawn of Trump Presidency. AdWeek. 15 November 2016.
- ↑ Music.ly, Now TikTok, to Pay FTC Fine to Settle Allegations That it Stored Data From Underage Children. AdAge. 27 February 2019.
- ↑ What’s driving the publisher pivot to video, in 5 charts. DigiDay. 31 August 2017.
- ↑ Gardner, Jacob (2015). "Applications of the Multi-Channel Network Modelto New Media Formats". Honors Project: 402.
- ↑ Trying to capture Gen Z’s attention? You may want to take a page from Brat TV’s playbook. Fast Company. 28 September 2019.
- ↑ VidCon announces industry advisory board. Daily Dot. 20 February 2016.
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