Coca-Cola en tu Hogar
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| ISIN | 🆔 |
|---|---|
| Industry | E-commerce |
| Founded 📆 | |
| Founder 👔 | |
| Headquarters 🏙️ | , , |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | coca-colaentuhogar.com |
| 📇 Address | |
| 📞 telephone | |
Coca-Cola en tu Hogar (CCETH) is a direct-to-consumer solution offered by The Coca-Cola Company in Latin America. It serves as a home delivery program, providing customers with the convenience of ordering Coca-Cola's diverse portfolio of products online. The program operates on an omnichannel strategy and offers free shipping, ensuring a seamless shopping experience for consumers..[1]
History[edit]
CCETH web channel was launched in 2014 in Mexico with the aim of developing a D2C business model, profitable and scalable, to market the company's multi-category products and services directly to consumers' homes, positioning us as a benchmark in the market.[1] [2]
In 2021 the program was extended with the incorporation of the bottler Coca-Cola FEMSA, achieving a digital expansion to more than 600,000 homes in Mexico.[3] incorporating the strength of the largest employer in Mexico with its almost 100,000 workers in the Coca-Cola division. [4]
In 2022 the program expands to the metropolitan area of Mexico City [5]
References[edit]
- ↑ 1.0 1.1 "Redefining e-commerce engagement: exploring the demographic impact of WhatsApp chatbots in the Mexican market" (PDF).
- ↑ "Puedes pedir Coca-Cola a domicilio y con envío gratis". Milenio. Retrieved June 6, 2023.
- ↑ "Integrated Report 2021" (PDF). Coca-Cola FEMSA. Retrieved June 6, 2023.
- ↑ "FEMSA es la empresa con más empleados de la BMV". El Economista. Retrieved June 6, 2023.
- ↑ "Integrated Report 2022" (PDF). Coca-Cola FEMSA. Retrieved June 6, 2023.
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