Cole Gordon

Cole Gordon
File:Cole Gordon 2026.jpg File:Cole Gordon 2026.jpg Cole in 2026
Born	(1992-11-18) November 18, 1992 Columbus, Ohio, U.S.
🏳️ Nationality	American
🏫 Education	Ohio University (Applied Nutrition Science)
💼 Occupation	Entrepreneur investor sales trainer podcaster
📆 Years active	2010s–present
🏢 Organization	Closers.io
Known for	Founding Closers.io
Height	5 ft 9 in
Title	Founder and chief executive officer
🌐 Website	closers.io

Cole Gordon (born November 18, 1992) is an American entrepreneur, investor, sales trainer, and podcaster. He is the founder and chief executive officer of Closers.io, a sales recruiting, training, and consulting company that works with businesses to develop internal sales teams.

Gordon's work primarily focuses on sales management, high-ticket sales, sales recruitment, remote sales teams, and business development. He has developed training programs including the Remote Closing Academy and 7-Figure Selling Academy and is associated with sales frameworks designed around consultative selling, objection handling, and buyer psychology.

He has also hosted business and sales podcasts, including Confessions of a Salesman w/ Cole Gordon and the Cole Gordon Podcast.

Early life and education

Gordon was born on November 18, 1992, in Columbus, Ohio. He is also described in published biographical material as being originally from Granville, Ohio.

He attended Ohio University, where he studied Applied Nutrition Science. Gordon initially planned to pursue medicine and followed a pre-medical academic path before deciding to enter business and sales.

Before establishing himself in sales, Gordon worked as a bartender. He has said that dissatisfaction with his income and career direction led him to study entrepreneurship, personal development, and sales.

His early attempts to enter business included a paid-advertising venture. According to accounts of his early career, the venture was unsuccessful, and Gordon later moved into high-ticket phone sales. He has described sending hundreds of unsuccessful cold emails during his initial attempts to generate business and losing approximately $8,000 on an early venture.

Gordon has also described performing poorly when he first entered professional sales. According to his accounts, he initially ranked near the bottom of his sales team before improving by studying sales calls, reviewing recorded conversations, and focusing on sales psychology and objection handling.

Career

Early sales career

Gordon transitioned from bartending and his planned medical career into professional sales. He later worked in high-ticket sales and sales leadership and has said that he eventually became a leading sales representative at several organizations.

One of his earlier professional roles was as a lead advisor at Traffic & Funnels, a consulting and business-education company. Gordon later progressed from taking sales calls to managing representatives, consulting sales teams, and advising businesses on building sales organizations.

His experience as a salesperson and sales manager became the basis for the training and recruitment systems that he later developed through Closers.io.

Closers.io

Gordon founded Closers.io in late 2019 and has served as its founder and chief executive officer.

Closers.io works primarily with businesses selling high-value services and assists them in recruiting, training, ramping, and managing sales representatives. Its services have been used by businesses in areas including coaching, consulting, information publishing, agencies, software, and other service-based industries.

The company's model has emphasized four main areas: establishing sales systems, recruiting representatives, accelerating the training and ramp-up process, and implementing internal sales-management systems.

Gordon has argued that businesses should establish a validated offer and predictable sales process before attempting to grow their sales teams. During an appearance on The Agency Hour, he described a sales system as needing to be predictable, reliable, and repeatable before a founder delegates sales responsibilities to additional representatives.

Closers.io recruits both appointment setters and sales closers. Rather than permanently outsourcing the entire sales function, the company has promoted the development of internal sales organizations in which recruited representatives ultimately work within the client's business.

In January 2023, Inc. reported that Gordon had grown Closers.io into a business generating approximately $30 million in annual revenue within 26 months. Gordon has repeated the $30-million annual revenue figure in his professional profiles and interviews.

A company press release published through Newsfile in December 2022 stated that Closers.io's network had grown beyond 13,000 sales professionals and that more than 2,000 applicants were entering its sales network each month. The release described the company's work as vetting, recruiting, and training both appointment setters and closers for client businesses.

Company materials have also stated that Closers.io has worked across a wide range of industries and has recruited or placed thousands of sales representatives internationally.

Gordon has publicly listed companies, entrepreneurs, and business educators associated with Closers.io's sales services, including Tony Robbins, Grant Cardone, Dean Graziosi, Frank Kern, Jay Abraham, Pete Vargas, Todd Brown, Rich Schefren, Tanner Chidester, Russ Ruffino, and Brooke Castillo.

Remote Closing Academy

Gordon also founded the Remote Closing Academy, a training program developed to teach remote high-ticket sales.

The academy's curriculum has included sales psychology, discovery calls, pitching, objection handling, tonality, communication, appointment setting, closing, sales-call analysis, and methods for finding remote sales positions.

Gordon's training model distinguishes between appointment setters, who qualify prospects and schedule sales calls, and closers, who conduct sales conversations and attempt to complete transactions.

The program has also provided coaching and recruiting support intended to connect trained participants with companies seeking remote sales representatives.

Gordon has promoted remote closing as a career in which salespeople can work for companies without meeting buyers in person, with much of the sales process taking place through telephone or video calls.

7-Figure Selling Academy

Gordon founded the 7-Figure Selling Academy, a sales-education program aimed primarily at entrepreneurs, sales representatives, and companies seeking to improve sales performance.

The program has focused on areas including closing rates, sales pipelines, follow-up, sales-team development, scripts, objection handling, and sales management.

His first podcast described Gordon as the founder of the 7-Figure Selling Academy and presented the program as a system for helping sales professionals improve their ability to enroll customers and build sales organizations.

Sales methodology

Gordon's teaching generally emphasizes consultative selling rather than relying only on scripted persuasion. His methods focus on identifying the prospect's problem, understanding the desired outcome, establishing trust, and addressing concerns before a final buying decision.

Belief framework

One of Gordon's sales frameworks identifies seven beliefs or conditions that can affect a buyer's decision:

1. Pain – recognition of an existing problem or unfulfilled desire
2. Doubt – the belief that the buyer cannot adequately solve the problem without assistance
3. Cost – understanding the consequences of leaving the problem unresolved
4. Desire – having a sufficiently strong reason to pursue the desired outcome
5. Money – having both the financial resources and willingness to invest
6. Support – alignment with other people or stakeholders involved in the decision
7. Trust – confidence in the proposed solution, process, company, or salesperson

Gordon discussed these seven elements during a 2022 interview with Entrepreneurs on Fire, describing them as beliefs a prospective customer needs before making a purchase.

He has described identifying pain as the first step in a sales conversation and has taught salespeople to use questions to understand the prospect's circumstances rather than immediately presenting a product.

Sales-team development

Gordon has also developed frameworks for creating sales teams that can operate without constant involvement from a company founder.

His approach has included validating the offer, creating a repeatable selling system, recruiting multiple representatives, training them against defined key performance indicators, introducing sales leadership, and eventually developing managers who can run the department.

Gordon has described the process as moving a founder away from personally handling every sales conversation and toward leadership, training, data analysis, and management.

Management philosophy

Gordon has advocated management based on clearly defined outcomes rather than excessive control over individual employee processes.

In a March 2023 article in Forbes, writer Kate Vitasek cited Gordon while discussing outcome-based management. Gordon argued that managers should function more as coaches than as supervisors who police every action taken by employees.

Other business activities

Springs Rejuvenation

Gordon later became involved in the health and regenerative-medicine sector and has been associated with Springs Rejuvenation as a co-owner.

In business interviews, Gordon has discussed acquiring an ownership interest in a stem-cell-related business and scaling its operations. In a 2024 appearance on The Max Tornow Podcast, he discussed growing a business from approximately $50,000 in monthly revenue to approximately $3 million per month over a period of about 14 months and later spoke about his involvement in the stem-cell industry.

Technology and investments

Gordon has also been involved with and invested in technology and sales-related businesses. His supplied business biography identifies investments including Skool, Saleskick, and Dialer.io.

Skool is an online community and education platform. Gordon has been active on the platform and has discussed its development and growth in his business content.

Saleskick is a software platform designed for sales-team appointment scheduling, lead management, and increasing sales-call attendance rates. Gordon has promoted the platform through his podcast and other business content.

Dialer.io is a sales-dialing and outbound automation platform. Gordon has publicly promoted it as part of the sales-operations technology used alongside his businesses.

Marketing and business development

Gordon's companies make extensive use of digital advertising, direct-response marketing, content marketing, podcasts, and social media.

In 2026, advertising-intelligence platform Motion reported that Gordon's advertising operation had approximately 148 active advertisements on Meta platforms and was producing roughly 60 new advertising creatives per week.

Motion described the advertising strategy as focusing heavily on risk-reversal offers, sales recruiting, appointment-setting services, lead-generation systems, and services aimed at businesses selling high-ticket products or services.

Closers.io has also expanded its recruiting and sales infrastructure beyond its initial focus on online coaching and consulting businesses, while Gordon's broader business activities have included healthcare, software, and traditional service sectors.

Podcasting and media

Confessions of a Salesman

Gordon hosted Confessions of a Salesman w/ Cole Gordon, an entrepreneurship and sales podcast active from 2021 to 2023.

The program covered subjects such as closing ratios, sales pipelines, follow-up, appointment setting, scripts, objection handling, sales-team development, and sales management.

Apple Podcasts lists 31 episodes for the program and identifies Gordon as its creator.

Cole Gordon Podcast

In 2026, Gordon launched the Cole Gordon Podcast.

The program features interviews with entrepreneurs and company founders and focuses on sales, marketing, business operations, entrepreneurship, leadership, and company growth.

Apple Podcasts describes the show as featuring interviews with founders of eight-, nine-, and ten-figure businesses and lists it as an entrepreneurship podcast updated weekly.

Gordon also uses the program to publish long-form educational material about sales operations, appointment setting, business systems, lead management, and scaling companies.

Guest appearances

Gordon has appeared as a guest on business and sales podcasts and programs including Entrepreneurs on Fire, The Agency Hour, and other entrepreneurship-focused media.

During his appearances, he has discussed the transition from salesperson to entrepreneur, recruitment, leadership, sales management, building repeatable sales systems, and scaling Closers.io.

Media coverage

Gordon and Closers.io have received business-media coverage in connection with entrepreneurship, sales-team development, recruitment, and management.

In January 2023, Inc. used Gordon and Closers.io as an example in an article about developing competitive advantages in business. The publication reported that the company had reached approximately $30 million in annual revenue within 26 months.

In March 2023, Forbes cited Gordon's views on leadership in an article about managing employees based on outcomes rather than controlling individual processes.

In 2022, Agency Mavericks interviewed Gordon about building sales teams, handing sales responsibilities away from founders, recruiting sales representatives, designing compensation structures, and creating systems for training new hires.

Gordon has also been interviewed by Entrepreneurs on Fire, where he discussed high-ticket closing and the sales-team systems he used while developing Closers.io.

Personal life

Gordon resides in Scottsdale, Arizona. He speaks English and is 5 feet 9 inches tall.

His professional profiles and social-media presence are largely focused on entrepreneurship, sales, business growth, investing, management, and sales-team development.

External links

• Closers.io – official website
• Cole Gordon on YouTube
• Cole Gordon on Instagram
• Cole Gordon on X
• Cole Gordon on LinkedIn
• Cole Gordon on TikTok
• Cole Gordon on Facebook
• Cole Gordon Podcast on Apple Podcasts

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