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Course5 Intelligence

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Course5 Intelligence
Course 5 logo.png
Private
IndustryAnalytics
Founded 📆2018
Founder 👔
Headquarters 🏙️Mumbai, India
Area served 🗺️
Products 🎛️ 🧴
  • Marketing Analytics
  • Digital Analytics
  • AI & Data Sciences
  • Market Research Transformation
Members
Number of employees
Websitecourse5i.com
address
telephone

Course5 Intelligence is headquartered in Mumbai, India. It provides market research and predictive analytics services[1] Course5 clients include Microsoft, Lenovo, Colgate Palmolive, WPP Group, and Adelphi.[2]

Company History[edit]

Course5 Intelligence was created from the merger of two companies called Blueocean Market Intelligence and Cross-Tab. Blueocean Market Intelligence was formed as a data analytics firm in 2010.[3] They had offices in the United States, United Kingdom, Singapore, Dubai, and India.[4] In the 2016 Big Data & Analytics awards, it won the “Best Analytics Service in Predictive Modelling” and “Innovative Technology of the Year” categories. Blueocean Market Intelligence was a joint winner of the Fintech Valley Vizag Start-up Challenge in 2017.[5]

Cross-Tab was a marketing and market research firm formed in 2000. The company provided marketing, data management and data mining services.[6]

In 2018, Blueocean Market Intelligence and Cross-Tab, both former members of the Cross-Tab Group, merged into a new entity named Course5 Intelligence.[7] Another company formerly part of the Cross-Tab Group, Borderless Access, became an independent entity that specializes in data collection and research panel services.[8]

Management Team[edit]

  • CEO - Ashwin Mittal[9]
  • Senior Vice President, Digital Solutions and Consulting - David McBride[10]
  • Senior Vice President, Analytics & AI - Anees Merchant[11]
  • Senior Vice President, Analytics and Insights - Ajith Sankaran
  • Senior Vice President, Life Sciences - Suchitra Eswaran
  • Senior Vice President, Research Artificial Intelligence - Manish Mittal
  • Senior Vice President, Artificial Intelligence Labs - Tamal Chowdhury
  • Senior Vice President, Client Services (Europe) - Joseph Sursock[12]
  • Vice President, Client Development - Venu Bendapudi

Technology[edit]

Course5 uses artificial intelligence and natural language processing to sort and mine large amounts of consumer data.[13]

References[edit]

  1. Pani, Priyanka. "Cross-Tab merges business into Course5 to tap $100-billion analytics, AI market". @businessline. Retrieved 2019-05-23.
  2. "Cross-Tab and Blueocean MI Merge to Form Course5". MarketWatch. Retrieved 2019-05-23.
  3. "Company Overview of Blueocean Market Intelligence Services Private Limited". www.bloomberg.com. Retrieved 2019-05-23.
  4. Gupta, Bhasker (2017-12-12). "10 Leading Analytics & Data Science providers in India – 2017". Analytics India Magazine. Retrieved 2019-05-23.
  5. "Start-ups - Blue Ocean Market Intelligence and HelloSoda India win Angel Broking's Fintech Challenge". @businessline. Retrieved 2019-05-28.
  6. "Company Overview of Cross-Tab Marketing Services Pvt. Ltd". www.bloomberg.com. Retrieved 2019-05-23.
  7. "Cross-Tab and Blueocean MI Merge to Form Course5". finance.yahoo.com. Retrieved 2019-05-23.
  8. Pani, Priyanka. "Cross-Tab merges business into Course5 to tap $100-billion analytics, AI market". @businessline. Retrieved 2019-05-23.
  9. "Executive Profile: Ashwin Ramesh Mittal". www.bloomberg.com. Retrieved 2019-05-23.
  10. "Global Digital Analytics Leader David McBride Joins Course5 Intelligence". MarketWatch. Retrieved 2019-05-23.
  11. "Executive Profile: Anees Merchant". www.bloomberg.com. Retrieved 2019-05-23.
  12. "Executive Profile: Joseph Sursock". www.bloomberg.com. Retrieved 2019-05-23.
  13. "Cross-Tab and Blueocean MI merge | News". Research Live. Retrieved 2019-05-23.


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