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Founded 📆2008; 14 years ago (2008)
Founder 👔James Cole[1] and Mal Barritt
Headquarters 🏙️Chorley, Lancashire,
United Kingdom
Area served 🗺️
ServicesTravel agency
Number of employees
📇 Address
📞 telephone is a cruise travel agency based in Chorley, Lancashire in North West England. sells cruises as part of the WTH (UK) collective, which includes and World Travel Holdings UK employs 160 people.[2]

History[edit] was founded by James Cole and Mal Barritt in 2008, after previously trading as Travel118 Limited. It became one of the U.K's fastest growing retailers[3] and by 2010, it entered into a partnership with U.S travel retailer, World Travel Holdings.[4]

In March 2018, James Cole left the organisation to 'pursue other interests'. Alison Earnshaw replaced his role as Managing Director.[5]


The company has won the following awards:[6]

  • In 2009, won the award for Online Agent of the Year at the Agent Achievement Awards.
  • In 2010 the company was named Agency of the Year at the ACE Excellence Awards.
  • In 2010, the company was also awarded the Best Agent-only Website award at the Travolution Awards 2010.
  • In 2014, the company were nominated in the Best Use of Social Media category at the Travel Weekly Agent Achievement Awards.[7] They also won Travel Agent Business of the Year at the CLIA Cruise Excellence Awards.
  • In 2015, also won CLIA Business of the Year.
  • In 2017, the company was listed in the Financial Times 1000 as one of Europe's fastest growing companies.
  • was also a winner of Best Cruise Agent at the Wave Awards[8], and both Online Travel Agent of the Year and Travel Agent Business of the Year at the CLIA Cruise Excellence Awards.
  • In 2018, also won Best Cruise Travel Agent in the UK at the Wave Awards,[9] as well as Best Large Cruise Agency of the Year at the Agent Achievement Awards.[10]


  1. Elliott, Mark (20 June 2013). "On The Deck: James Cole". Travel Daily Media.
  2. "Case study: Cloud solution keeps Cruise118 on course".
  3. "Cruise 118 set to double staff | Travel Daily India". 2010-01-22. Retrieved 2017-09-23.
  4. World Travel Holdings. "UK". World Travel Holdings. Retrieved 2017-09-23.
  5. "Co-founder James Cole to leave Cruise118 parent World Travel Holdings UK Ltd". Travel Weekly. Retrieved 2018-07-26.
  6. "Our Cruises". Cruise118.
  7. "2014 Finalists :: Agent Achievement Awards 2014". Retrieved 2017-09-23.
  8. "The Wave Awards 2017 - The Wave Awards". The Wave Awards. 2017-02-17. Retrieved 2018-07-26.
  9. "The Wave Awards 2018 Winners - The Wave Awards". The Wave Awards. 2018-03-02. Retrieved 2018-07-26.
  10. Group, Travel Weekly. "Agent Achievement Awards 2018 - Winners". Retrieved 2018-07-26.

External links[edit]

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