DSMN8
| Private limited company | |
| ISIN | 🆔 |
| Industry | Information technology |
| Founded 📆 | |
| Founder 👔 | Bradley Keenan |
| Headquarters 🏙️ | , , United Kingdom |
Area served 🗺️ | |
| Members | |
Number of employees | |
| 🌐 Website | dsmn8 |
| 📇 Address | |
| 📞 telephone | |
DSMN8 (pronounced de-sem-in-ate) is a British organisation which creates employee advocacy software to co-ordinate and amplify employee activity on public social media channels.[1]
The platform suggests imagery and topics via a dashboard and awards the employees who are the most active and deliver the best engagement.[1] Employers use the platform to preapprove employee's social media posts about their workplace, product, service or brand.[2]
Corporate history[edit]
Director, Bradley Keenan founded the company in 2016.[3]
Usage[edit]
Employees choose from a preapproved feed of possible posts set by their program managers. The platform includes tools that assist employees in generating original content and leveraging their social influence.[4]
Sometimes, employers use the software to send out an overview of what it wants its employees to promote, for example, a new product or job vacancy. Managers approve the posts before they go live.[4]
The software measures workers activity through points-based leaderboards, and companies have the choice to compensate top-ranking influencers with some kind of reward. Currently, employers do not disclose employee posts placed through the rewards system as adverts.[4]
References[edit]
- ↑ 1.0 1.1 Lee, Murphy, Dave, Hannah (2020-12-30). "Companies seek to capitalise on 'employee influencers'". Financial Times. Retrieved 2021-02-15. Unknown parameter
|url-status=ignored (help) - ↑ Zumbach, Lauren (2020-01-17). "Are you getting paid for that Instagram post? Companies tap employees to spread more 'authentic' message online". Chicago Tribune. Archived from the original on 2020-11-08. Retrieved 2021-02-15. Unknown parameter
|url-status=ignored (help) - ↑ "Official Public Record: DSMN8 LTD". The London Gazette. Retrieved 2021-02-15. Unknown parameter
|url-status=ignored (help) - ↑ 4.0 4.1 4.2 Waters, Michael (2020-11-11). "Retailers are pushing their employees to become TikTok influencers". Digiday. Archived from the original on 2021-01-26. Retrieved 2021-02-15. Unknown parameter
|url-status=ignored (help)
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