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Artisan Furniture is a wholesale furniture supplier based in London, UK. It was founded by a British entrepreneur of Indian origin, Amit Basu, in October 2016. The objective is to bring the high street furniture to the British homes.
Artisan Furniture was started on 27th October 2016 as a trading brand name and an online division of the parent company Global Vision Direct Limited (est. 27th October 2010) in the United Kingdom. The head office of Artisan Furniture is based in Westminster, London and owns a factory unit in Jaipur, which is the capital of Rajasthan in India. It expanded its operations in the US by setting up an office in New Jersey in November 2017.
Artisans & Designers
Artisan Furniture sells exclusively handmade furniture made by artisans in India, usually the northwestern state of Rajasthan. The state is well known for its skilled artisanal workers and hand making traditions. Artisan Furniture sources pieces from several subsidiary units in the state owned by groups of artisans in a cooperative format, hence the artisans jointly produce the products and share the revenue, increasing job security and guaranteeing their livelihoods. They are grouped under several categories including metalwork, upholstery, carving and the like to ensure level playing fields and ease of payment modules. Several of these cooperatives produce goods which are aggregated at the Jaipur factory, wherein artisans further polish the goods to prepare them for shipment to the UK and rest of the world.
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