Daniel M. Jackson
Daniel M Jackson is an entrepreneur, consultant and author working in the fields of music and brands.[1] He is known as one of the founding fathers of the sonic branding industry.[2][3]
His 2003 book, Sonic Branding: An Introduction, was the world’s first[citation needed] book on the subject of how brands use music and sound as a part of their branding and identity.[4][5][6][7]
In 2013, his second book Hit Brands co-authored with Richard Jankovich and Eric Sheinkop discussed the potential for brands to use music and musical artists to create media reach for marketing campaigns.[8]
References[edit]
- ↑ "The Strategy of Soundtracks". Retrieved 3 February 2017.
- ↑ "Campaign : Review of Hit Brands". www.campaignlive.co.uk. Campaign. 6 January 2014. Retrieved 3 February 2017.
- ↑ "Palgrave Macmillan: About the Authors". Palgrave Macmillan. Retrieved 3 February 2017.
- ↑ "Audio Branding Academy".
- ↑ "Brand Admiration". Retrieved 6 February 2017.
- ↑ "Nation Branding". Retrieved 6 February 2017.
- ↑ "Robert C. Sickels : The Business of Entertainment". Retrieved 6 February 2017.
- ↑ "Hit Brands: Review". Retrieved 3 February 2017.
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