Daniel Strode
| Daniel Strode | |
|---|---|
| File:Daniel Strode, British author and consultant, speaking.pngDaniel_Strode,_British_author_and_consultant,_speaking.png Strode speaking at a conference in 2025 | |
| Born | c. 1980s United Kingdom |
| 🏳️ Nationality | British |
| 💼 Occupation | Author, consultant, academic |
| Known for | Organizational culture, innovation, corporate transformation |
| Notable work | The Culture Advantage (2022) The Innovator’s Edge (2024) From Web1 to Web3 (2025) |
Daniel Strode is a British author and consultant considered a leading figure in Europe on organizational culture and innovation.[1]Percy, Sally (23 March 2023). "What Leadership Lessons From Lockdown Still Apply Today?". Forbes. Retrieved 7 October 2025.[2]"Designing Positive Cultures with Santander's Head of Strategy and Culture Dan Strode". The European Business Review. 2023. Retrieved 7 October 2025.[1]
Biography
Career
Strode worked as Global Director of Culture & Strategy at Banco Santander. In this role he was responsible for the bank’s global culture programme known as The Santander Way, adopted in many of its operations across multiple countries.[2]"Designing Positive Cultures with Santander's Head of Strategy and Culture Dan Strode". The European Business Review. 2023. Retrieved 7 October 2025.[1]
After his corporate career, he became a consultant and keynote speaker on culture-driven innovation, advising multinational companies, startups, and government bodies. He has delivered sessions for clients such as Ferrari, AECOM, Wellhub, and United States Government agencies.[3]"5 Hard Truths about Corporate Culture Change from Dan Strode". Culture15. 2023. Retrieved 7 October 2025.[4]"Dan Strode, Global Culture & Innovation Expert". Coode. 2025. Retrieved 7 October 2025.
He also serves as an Adjunct Professor at IE University in Madrid and at Bologna Business School in Italy, teaching on culture, leadership and innovation.[5]"Daniel Strode – Faculty profile". IE University. Retrieved 7 October 2025.
Publications
- The Culture Advantage: Empowering Your People to Drive Innovation (Kogan Page, 2022). ISBN 978-1-3986-0676-2.[6]Strode, Daniel (2022). The Culture Advantage: Empowering Your People to Drive Innovation. London: Kogan Page. ISBN 978-1-3986-0676-2 Check
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- The Innovator’s Edge: Transform Your Business Today (KDP, 2024).
- From Web1 to Web3: Understanding the Past, Present, and Future of the Internet (CRC Press, 2025), co-authored. ISBN 978-1-0326-9316-4.[7]Strode, Daniel (2025). From Web1 to Web3: Understanding the Past, Present, and Future of the Internet. CRC Press (Taylor & Francis Group). ISBN 978-1-0326-9316-4 Check
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Thought leadership
Strode frequently delivers keynotes and masterclasses on innovation, culture and leadership across Europe, Asia, and the Americas.[2] He contributes commentary to independent platforms including *The People Space* and *Culture15*.[8]"Is your company culture ready for the digital age?". The People Space. 2022. Retrieved 7 October 2025.[9]"Letting go of ego and fear: Leading teams to thrive in the digital age". HRDConnect. 21 March 2023. Retrieved 7 October 2025.
Media coverage
Strode has been featured in independent outlets such as *Forbes* and *The European Business Review* discussing leadership, culture and organizational transformation.[1][2] He has also appeared in *The People Space* and in podcast interviews on *Culture de-cooded* hosted by Coode.[8][10]"Culture de-cooded podcast: Dan Strode, Global Culture & Innovation Expert". Apple Podcasts. 2025. Retrieved 7 October 2025.
Recognition
Several professional sources and media commentary describe Strode as a notable figure in culture-driven innovation and corporate transformation initiatives.[8][4][2]
Personal life
Strode is based in Madrid, Spain.[1]
References
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External links
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