DigitalRadioTracker (DRT)
DigitalRadioTracker is a leading global internet radio monitoring company that tracks radio airplay of songs played on over five thousand (5000+) radio stations around the globe.[1] These stations (major to independent) are thousands of streaming Internet Radio Stations as well as FM Terrestrial, College, and Satellite radio stations.[2] DigitalRadioTracker.com Inc. has customized a technology that monitors radio airplay detections of songs 24 hours a day, 7 days a week, and 365 days a year.[3][4] Currently, more than 45 million titles are tracked in over 125 countries worldwide. This amazing technology requires no special encoding or fingerprinting. The system's unique database logs every song that is played on all radio stations that DRT currently monitors. A timestamp of the date and time a song is played along with which version of the song is being played is recorded by DRT's system. In the past, the music industry had no clue if other version(s) of their songs were being played as they were undetected and/or never reported by other monitoring companies. DRT has filled this void within the music industry. DRT's system can detect different versions of songs aired on radio. DRT enables artists, publishers, record labels, and the global music industry the ability to access reports and utilize the data analytics in optimizing music trends and assist in the marketing of songs. The data can also be used to assist in the collection of royalties, book shows, set-up interviews, sell merchandise, and increase an artist's fanbase.
DigitalRadioTracker.com Inc. specializes in monitoring radio airplay by broadcasters of various genres such as Contemporary Hit Radio/Pop (Top 40), Urban-Hip-Hop-Rap/R&B, Country/Americana, Rock/Alternative, Gospel/Christian/Inspirational, Adult Contemporary, and some Blues/Jazz.
History[edit]
DigitalRadioTracker.com Inc., also known as DRT was founded by Michael Matthews and Tom McGee on August 17, 2011.[5] Michael Matthews had envisioned a new course in working with independent artists, bands, and music entrepreneurs. He contacted his partner and mentor, Tom McGee, and discussed the idea he had conceived about monitoring songs that were playing on Internet Radio Stations. The only radio stations monitored (at that time) were major commercial FM stations. Internet Radio, also known as Digital Streaming Radio was being overlooked. There was no advanced tracking system to monitor songs played by Internet Radio Stations. Aspiring new recording artists, musicians, producers, songwriters, publishers, label executives and the music industry at large had little to no idea what stations or how many times their songs were being played at the Internet Radio level. Michael and Tom, having an extensive background in marketing, promotion, and music distribution knew it would bring added value to the industry. With the advancement of technology, music is now being consumed via smart speakers, smart TVs & refrigerators, and even Internet Radio in cars. They reached out to a family friend who is a software developer to assist in bringing this idea to fruition and DigitalRadioTracker.com was born.
Once the proper technology was developed, Michael and Tom formed a strategic team to help expand the company. The team consists of Ricky Anderson, Esq., Wendy Day, Ray Hale, and Metta Sandiford-Artest (Metta World Peace).
DRT Charts & Data[edit]
DigitalRadioTracker.com Inc. compiles data to produce nine weekly song charts. These charts are DRT Global Top 200, Top 150 Independent, Top 25 International as well as Top 50 Pop, R&B/Hip-Hop, Country, Gospel/Inspirational, Adult Contemporary, and Rock. DRT's published charts are used on popular music websites such as Ad Age, Cashbox, Record World, Hype magazine, Texas Country Music Association, and United Gospel Radio Network.
DRT compiles data that provides music executives and the entertainment industry at large with lucrative, innovative, and creative marketing research initiatives throughout the world. DRT provides insights that are personally designed to assist music-related companies all over the world drive profitable growth and expand to new heights.
DigitalRadioTracker.com Inc. is the only company in the world providing a “Free” artist/song/broadcaster searchable database to its users which contains over 45 million titles.[6] Other monitoring companies charge to access their database.
DRT Reports[edit]
DigitalRadioTracker.com Inc. monitor's and detects millions of songs that are played each week and compiles the data for chart creation as well as generate DRT Reports for its clients.[7] DRT offers five types of reports: DRT Weekly, DRT Comprehensive, DRT Historical, DRT Broadcaster Raw Data Summary, and DRT Comprehensive Logs. DRT Weekly Report provides information about a song such as each station it was played on, the number of times the song was played, weekly totals, and other important analytics. DRT also offers historical reports which display the history of airplay detections on all our monitored stations during the previous eight-weeks. In addition, DRT provides comprehensive reports which outline the exact time of day a song is played, and any remix versions being played on each station monitored by DRT.
Since the inception of music monitoring, no other company has provided this type of specialized detailed music monitoring information. Other broadcast monitoring companies merge the information into one report making it impossible to determine which version of a song is being played.
DigitalRadioTracker.com Inc. is the only music monitoring company in the U.S. to monitor BBC Radio, which is the largest radio network in Europe. DRT also monitors radio stations in other continents such as Asia, South America, Africa, and Australia. This allows DRT to become more intrinsically valuable to the global music industry as well as expanding into the most popular European and major markets abroad.
DRT Certified Plaques[edit]
In February 2020, DigitalRadioTracker.com Inc. launched its own brand of customized DRT Certified Plaques. The official DRT Chart-based plaques are available for any artist/song-titles that appeared on any of the DRT Charts from 2014 to the present day. There are two types of plaques: a standard plaque and a video-enhanced plaque. Both certified plaques are 3-dimensional with full-color screening and raised inserts. DRT is the world's first music company using Augmented Reality Technology to launch video enhanced plaques with the artist's video embedded into the plaque. The technology allows any smartphone or smart device to scan the plaque and play the video.
References[edit]
- ↑ Inc, DigitalRadioTracker com. "DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide". www.prnewswire.com. Retrieved 2020-10-07.
- ↑ "DigitalRadioTracker Tracks Internet Radio Spins". Wendy Day. 2016-11-30. Retrieved 2020-10-07.
- ↑ "Blue Plate Radio | HOME | The Internet's Premier Jazz Station! - Branford, Greater New Haven County, CT". www.blueplateradio.com. Retrieved 2020-10-07.
- ↑ "NY Headline -- Read New York State and Albany's latest news covering crimes, politics, educations and more". nyheadline.com. Retrieved 2020-10-07.
- ↑ "Interview: Michael Matthews, founder of Digital Radio Tracker, shares how his product helps artists". Surreal Music Magazine. 2018-03-07. Retrieved 2020-10-07.
- ↑ "Digital Radio Tracker launches free searchable artist/song airplay database". The Hype Magazine. Retrieved 2020-10-07.
- ↑ Cetina, Brian. "Digital Radio Tracker: a simpler way to track streaming". Retrieved 2020-10-07.
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