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Digital Clarity Group

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Digital Clarity Group
Private corporation
ISIN🆔
IndustryMarket Research
Founded 📆2012
Founder 👔
Headquarters 🏙️New York, NY
Area served 🗺️
Key people
Scott Liewehr, President
Tim Walters, PhD, Principal Analyst
Cathy McKnight, Principal Analyst
Robert Rose, Senior Analyst
Kyle Dover, Senior Analyst
Jill Finger Gibson, Principal Analyst
Hollis Thomases, Principal Analyst
Members
Number of employees
🌐 Websitewww.digitalclaritygroup.com
📇 Address
📞 telephone

Digital Clarity Group, Inc. is a research-driven advisory firm focused on helping business leaders navigate the digital transformation by providing advice across four themes:[1] Consumer Engagement, the Social Enterprise, Innovative Change, and Adaptive Technology.[2] Headquartered in New York, United States, the company has offices in Los Angeles, Boston, Toronto, Bonn, and London, England. Digital Clarity Group advises buyers of business technology by helping them select enterprise software for their needs, and/or a qualified service provider (interactive agency, systems integrator, etc.) to help them use it. The firm also authors research and Insight Reports, all of which are freely available to subscribers.[3][4]

Purpose[edit]

Digital Clarity Group is an independent market research firm focused on evaluating and understanding the capabilities of technology vendors and service providers in a number of areas. In addition to selection advisory (vendor and/or service providers) projects, the company authors reports to provide clients approaches to how disruptive technology, new business processes, and trends will affect their business strategy. Active in the web technologies industry, Digital Clarity Group's partners and principal analyst are members of several groups, contributors to industry related publications, and as speakers at industry conferences.[5]

Founding partners Scott Liewehr, Dr. Tim Walters, Cathy McKnight, and Robert Rose bring expertise in web content management systems and experience in the analyst, consulting, and vendor sides of the industry. All are authors, bloggers, and presenters on WCMS and related topics; digital disruption, SaaS (Software as a Service), content marketing, technology selection, intranets, online collaboration, etc.

Coverage Areas[edit]

Digital Clarity Group coverage areas include the following:

  • Customer Experience Management
  • Content Management
  • Web Engagement
  • Social CRM
  • Content Marketing
  • Marketing Automation
  • Communities and Collaboration
  • Email and Campaign Management
  • Listening and Monitoring
  • Behavioral and Web Analytics
  • Agencies and Service Providers

References[edit]

Further reading[edit]

  • Nicastro, Dom (24 June 2014). "Navigating Web CMS and Customer Experience". CMSWire. Retrieved 24 June 2014.
  • Murphy, Tom (4 May 2014). "Blending Personalization and the Personal Touch: 5 Minutes with Scott Liewehr". CMSWire. Retrieved 4 May 2014.
  • Roe, David (22 April 2014). "Digital Clarity Group Warns CEM Vendors to 'Transform or Die'". CMSWire. Retrieved 22 April 2014.
  • Ruby, Bryan (14 June 2012). "Opinion: Analysts, Scott Liewehr, and Digital Clarity Group". CMS Report. Retrieved 17 March 2013.
  • Aponovich, David (29 June 2012). "Bringing Some Clarity to Digital Disruption". CMS Myth. Retrieved 17 March 2013.
  • Mosher Zinck, Barb (11 June 2012). "Digital Clarity Group Helps Us Navigate the Digital Disruption". CMSWire. Retrieved 17 March 2013.

External links[edit]

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