Display & Video 360
| Developer(s) | Google Inc. |
|---|---|
| Engine | |
| Type | Online advertising |
| Website | https://marketingplatform.google.com/about/display-video-360/ |
Search Display & Video 360 on Amazon.
Категорія:Програмне забезпечення за алфавітом Програма
Display & Video 360 is an advertising tool from Google for creating, configuring and optimizing display advertising campaigns (banners and video ads). It is part of the Google Marketing Platform.
Advertising Formats
There are three standard media formats in Google Ads: video, banner and discovery.
DV360 provides a wider choice of formats, creatives and direct integration with creative tools, including:
- Plus Rich media creatives
- Format Gallery (13 formats)
- Integration with Creative Studio
- Integration with Google Web Designer
Banner advertising in the DV360 gallery is presented in the following formats:
- App install banner
- App install interstitial
- Native app install
- Native display
- Parallax
- Swirl
Such formats stand out against the background of ordinary banners and help advertisers fight against "banner blindness", which significantly increases the effectiveness of advertising.
Access to The Service
Advertisers can access DV360 only through Google partners, including newage. But before granting access to the advertiser, Google asks partners to check that the team of those who will work with the tool has the appropriate certificate. If there are no such specialists in the client's team, the partner agency should connect and help.[1]
This article "Display & Video 360" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Display & Video 360. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
- ↑ Liakh, Oleksii (2022-11-21). "Що таке Display & Video 360 і для чого він потрібен?". newage. - digital advertising agency (in українська). Retrieved 2023-06-21.
