ERA Prometheus
| File:ERA Prometheus Tourbillon Watch.jpg | |
| Mechanical | |
| ISIN | 🆔 |
| Founded 📆 | |
| Founder 👔 | |
Area served 🗺️ | |
| Brands | ERA Timepieces |
| Members | |
Number of employees | |
| 🌐 Website | ERA Prometheus Tourbillon Watch |
| 📇 Address | |
| 📞 telephone | |
The ERA Prometheus is a line of tourbillon watches made by ERA Timepieces and one of the world’s first affordable tourbillon watch models.[1] As of Feb 2019, it is also the most crowdfunded tourbillon watch in history and the most funded watch campaign out of the fashion capital - New York City.[2][3][4]
History[edit]
Traditionally, tourbillon watches are ultra high-end complications that are only available to the extremely wealthy as their prices usually run between $100,000 to $2,000,000 USD. Their exclusivity is pronounced enough that The New York Times even writes sarcastically about "Why a $15,950 Tourbillon Watch Is Considered a Steal".[5] The principle reason for the tourbillon’s ultra high price points is due to the extreme difficulty and skill in manufacturing it. Keith Strindberg of the Europa Star writes that the tourbillon "has long been considered watchmaking’s highest accomplishment” because "the creation and assembly of a fine tourbillon is extremely difficult and only the best manufactures can produce this complication.”[6]
Against the backdrop of these current market sentiments, the ERA Prometheus was launched on September 2018 on the crowd funding platform known as Kickstarter.[7] Priced at an atypical $999, the ERA Prometheus quickly became the most crowdfunded tourbillon on Kickstarter when it raised $766,968 USD.[8] It then went on to raise $1,100,000 USD on Indiegogo, another popular crowdfunding platform, to become the most crowdfunded tourbillon watch in history and the most funded watch campaign out of the fashion capital - New York City.[2][3][4] The ERA Prometheus continued its crowdfunding globally when it raised ¥10,000,000 yen on GreenFunding, one of Japan's largest crowdfunding platforms.[9]
Criticisms[edit]
Although the ERA Prometheus is significantly lower than the price of typical tourbillon watches, there are questions on its universal affordability claims. Despite significant progress in manufacturing and it being written about as "affordable", a $999 watch is still unobtainable and unreasonable to some consumers.
References[edit]
- ↑ Boriosi, Marc S. (2019-01-23). "ERA Timepieces: Looking Like A Million Bucks Is Now Easy & Affordable!". THE LEVITY BALL. Retrieved 2019-02-09.
- ↑ 2.0 2.1 "ERA Timepieces". Crunchbase. Retrieved 2019-02-09.
- ↑ 3.0 3.1 "ERA: Certified Millionaire Tourbillon Watches". Indiegogo. Retrieved 2019-02-09.
- ↑ 4.0 4.1 Alexander, Ella. "New York Is The World's Top Fashion Capital". British Vogue. Retrieved 2019-02-09.
- ↑ Williams, Alex (2016-03-02). "Why a $15,950 Tourbillon Watch Is Considered a Steal". The New York Times. ISSN 0362-4331. Retrieved 2019-02-09.
- ↑ Strandberg, Keith W. "The price of a tourbillon". www.europastar.com. Retrieved 2019-02-09.
- ↑ "ERA Timepieces: Certified Millionaire Watches Under $1000". Kickstarter. Retrieved 2019-02-09.
- ↑ "Discover » Most Funded » "tourbillon" — Kickstarter". www.kickstarter.com. Retrieved 2019-02-09.
- ↑ "Kickstarterで約9,000万円調達した伝説のトゥールビヨンが日本初上陸！ 時計を家よりも高価にしてしまう複雑機構（トゥールビヨン）を搭載した腕時計が驚きの価格で登場！ 【ERA Prometheus】". GREEN FUNDING. Retrieved 2019-02-09.
External Links[edit]
ERA Prometheus Crowdfunding Page
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