ERevMax - RateTiger
eRevMax is a hotel technology company that makes channel manager products for hotels to manage websites like Expedia, Priceline, Booking.com etc. Hotels and accommodation providers use channel manager solutions to manage the online distribution of room rates and inventory so that travellers can book them from different travel websites when they plan to travel.
The use of a channel manager has automated the online distribution process of hotels, replacing the old-fashioned manual process of updating room rates and inventory on each individual travel website, which was both time-consuming and cumbersome. Further, it was error-prone and could lead to delays in rate updates. Today, most hotels use a web-based channel manager, although desktop-based solutions still exist.
History
eRevMax was founded by Reuel Ghosh and Andrew Morsi in 2001. The company developed and introduced the first hotel channel management system in the hospitality industry in 2002.[1]
Hospitality industry
In hotels, a channel management system, also known as a Channel Manager, is a software application used to make rate and inventory updates to multiple travel websites like Expedia, Booking.com, Ctrip, Priceline, etc. from a single platform, helping make the room rate distribution automated and in real-time. The system automates the hotel online distribution process by helping save time and making error-free updates. Hotel channel management systems may interface with third-party solutions like property management systems, central reservation systems, global distribution systems, online booking engines, revenue management systems, and online travel agents.
With the advancement of cloud computing, channel management systems for hotels have expanded their functionality offerings, providing rate shopping and guest review management features as well. These new functionalities are mainly used by hotels to better manage their revenue and distribution functions while providing a unique guest experience. A good channel manager should make accurate and immediate updates and provide a single-screen platform for hotels to manage the back-end online distribution process effectively.
Products
The company works closely with various segments within the hospitality space, which has positioned it to understand the latent needs of the industry and develop solutions accordingly. It works with hotels as its core segment, while on the other hand, eRevMax partners with companies that provide property management systems, revenue management systems, guest review management tools, online travel agents, etc. Through its various partnerships, eRevMax has been able to understand the needs of the industry and provides products to the hospitality industry under two categories.
RateTiger
RateTiger is a channel manager for hotels to update travel sites.
LIVE OS
In 2015, the company launched a hospitality operating system called LIVE OS[2] for hotels to manage all their technology tools from one place. The company partnered with various technology providers so that all the systems could be accessed and managed from a single sign-on platform.
Connectivity
eRevMax connects to around 350 OTAs like Expedia, Booking.com, Priceline,[3] Agoda, TripAdvisor,[4] Google, etc.[5]
Customers
Around 9000 hotels use eRevMax products.
References
- ↑ "eRevMax Inc.: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 28 October 2017.
- ↑ "eRevMax offers seamless connectivity - mydigitalfc". 103.241.136.52. Retrieved 28 October 2017.
- ↑ "The Week That Was For Online Travel Agencies: Priceline, Expedia, Ctrip -- Trefis". Trefis. Retrieved 28 October 2017.
- ↑ "eRevMax partners with TripAdvisor to power 'instant booking' for hotels". www.traveldailynews.asia. Retrieved 28 October 2017.
- ↑ "eRevMax partners with TripAdvisor to power 'instant booking' for hotels". www.traveldailynews.asia. Retrieved 28 October 2017.
External links
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