Eddie Chung Foon Yuen<br>钟丰源
| Eddie Chung Foon Yuen 钟丰源 | |
|---|---|
| Ed2-1Ed2-1 | |
| Born | |
| 🏳️ Nationality |  Singaporean |
| Other names | Zhōng Fēngyuán |
| 🎓 Alma mater | Nanyang Technological University, Curtin University of Technology |
| 💼 Occupation | Lecturer, Media and Market Research Consultant (1996 – present) |
| 📆 Years active | 1996 to present |
| Known for | Eddie Chung |
| 🏡 Home town | Singapore |
Eddie Chung Foon Yuen (Chinese: 钟丰源; pinyin: Zhōng Fēngyuán) is an experienced academic and a professional media and market research consultant.
Career[edit]
Chung is an academic specializing in marketing and mass communications subjects and a professional media and market research consultant.
He has been lecturing since 1996 for undergraduate and diploma courses in business management, marketing and mass communications studies in tertiary and private education institutions. Among the tertiary institutions, Chung has taught in Ngee Ann Polytechnic, Nanyang Academy of Fine Arts and Raffles-Laselle International School. As for the private education institutions, he has lectured with the Marketing Institute of Singapore, Curtin University Singapore, Management Development of Singapore, EASB and TMC Academy on programmes offered by Monash University (Australia), Deakin University (Australia), Curtin University of Technology (Australia), University of London (UK), Queen Margaret University (UK), University of Wales Institute of Cardiff (UK), University of Wales, Newport (UK), University of West of England (UK), Chartered Institute of Marketing (UK)and London Chamber of Commerce and Industry (UK). Chung is registered and an approved lecturer with the Ministry of Education (MOE) and the Council of Private Education (CPE).
A marketing and media enthusiast, Chung is well versed with marketing and media developments and trends, especially in the areas of media liberalization and competition, strategic marketing and integrated marketing communications. His areas of research interest include customer satisfaction and value analysis, market trending and media management.
In terms of professional working experiences, Chung has held several management portfolios in marketing, advertising and promotions, service quality, media and market research. Chung used to be a freelance correspondent for the Chinese daily newspaper, Lianhe Zaobao, under Singapore Press Holdings. Organizations he has worked for include the National Trade Union Congress, MediaCorp, National Healthcare Group and the Ascensia Academy. He is also an experienced market researcher and has provided research consultancy services to governmental ministries and statutory boards, multi-national corporations and local small and medium enterprises.
Education[edit]
Chung holds a postgraduate degree in Mass Communications from the Nanyang Technological University, a double major Bachelor of Commerce degree in Marketing and Management from Curtin University of Technology and the Postgraduate Diploma awarded by the Chartered Institute of Marketing (CIM) in the United Kingdom.
Awards/Achievements[edit]
Chartered Professional Marketer (CPM)
Golden Key International Honour Society
References[edit]
| Marketing Institute of Singapore = http://www.mis.edu.sg/images/Academics_Staff_list/Academic%20Staff%202014.pdf | UWE Bristol (Singapore Staff Page)= https://my.uwe.ac.uk/uPortal/f/u73l1s30/normal/render.uP | LinkedIn = http://sg.linkedin.com/pub/eddie-chung/24/33/192/
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