Entropia Global
Entropia Global is a marketing consultancy-meets-agency, established in 2016 and headquartered in Kuala Lumpur, Malaysia.[1] The company name is a combination of the words entropy and utopia, referring to the movement from disorder to order[2]. Positioning itself between an advertising agency and consultancy model[3], Entropia provides services in consulting, communication, customer experience and commerce for brands[4].
History[edit]
| ISIN | 🆔 |
|---|---|
| Industry | Advertising & Marketing |
| Founded 📆 | 2016 in Kuala Lumpur, Malaysia |
| Founder 👔 | Prashant Kumar |
| Headquarters 🏙️ | , Kuala Lumpur , Malaysia |
Area served 🗺️ | |
| Members | |
Number of employees | 170 (2019) |
| 🌐 Website | www.entropia.com |
| 📇 Address | |
| 📞 telephone | |
Prashant Kumar, former president of IPG Mediabrands World Markets Asia and CEO of IPG Mediabrands Malaysia, and Zuraida Mohamad, founder of Zuezen Consulting and a former senior marketer at Telekom Malaysia and New Straits Times Press, founded Entropia Global in July 2016, in Kuala Lumpur, Malaysia (its current headquarters).[3]
In 2018, Entropia established Entropia CBR, an international expansion in Manila, Philippines, led by senior partner, Eduardo Mapa Jr.[5]
Entropia partnered with internet of things (IoT) platform company, Rudra Labs[6] in 2019.
Products and Services[edit]
Services[edit]
Entropia provides services based on 4Cs: consulting, communication, customer experience and commerce.
Entropia’s consulting division provides digital transformation and innovation guidance to corporate leadership; its communication offering designs and executes data-driven brand communication campaigns; it also offers digital platform and application design and management through its customer experience (CX) service; and its commerce service focuses on e-commerce businesses.[4]
Operational Subsidiaries[edit]
In 2017, Entropia diversified its offerings into three different entities: Entropia Blanc, Entropia Noir and Entropia Rouge.[7] The agency launched its data consulting arm, Sentient, that same year.[8]
The three different entities service different clients: Entropia Noir focuses on market challengers whose primary goal is to become market leaders themselves; while Entropia Blanc is aimed at industry market leaders who own a majority market share and intend to stay ahead of the competition; and Entropia Rouge focuses on industry disruptors (or disruptive innovators) with relatively small market shares.[7]
In 2018, Entropia developed and launched customer journey mapping platform, Elon,[9] as well as Roxy, its personalised marketing offering.[8]
Awards and Recognition[edit]
In 2017, Entropia won 4 awards for their work with Wonda Coffee at the Agency of the Year Awards 2017, Malaysia’s Advertising + Marketing magazine awards show for agencies,[10] 7 awards at the Marketing Excellence Awards 2017[11] and 8 awards at The Drum Digital Trading Awards 2017.[12] In the same year, Marketing Magazine Malaysia named Entropia number 1 in the Top 10 Most Awarded Media Agency of 2017.[13]
In 2018, Entropia was awarded the Overall Media Usage Award at the MARKies Award 2018;[14] and received 20 awards across creative, media, automation, analytics and social categories at the Agency of the Year and MARKies Awards 2018.[15] Entropia also won 2 awards at The Drum Awards 2018;[16] and 11 awards at the Marketing Excellence Awards 2018, as well as Marketer of the Year.[17] It was subsequently named most awarded agency at the Mumbrella Asia Awards.[18]
In 2019, Entropia won Overall Agency of the Year 2019, as well as Creative Agency of the Year; Media Agency of the Year; Social Media Marketing Agency of the Year; and Programmatic Agency of the Year at the Agency of the Year Awards. It also won 7 Gold, 5 Silver, and 6 Bronze MARKies Awards at the same ceremony, including the Overall Creative Ideas MARKie, Overall Media Usage MARKie, and the Overall Local Hero of the Year.[19]
External links[edit]
References[edit]
- ↑ Mahpar, M. Hafidz. "Positive energy behind Entropia - Business News | The Star Online". www.thestar.com.my. Retrieved 2019-06-11.
- ↑ Dhesi, Daljit. "Entropia hopes to bridge the gaps - Business News | The Star Online". www.thestar.com.my. Retrieved 2019-06-11.
- ↑ 3.0 3.1 Hicks, Robin (2016-05-27). "IPG Mediabrands boss Prashant Kumar to lead 'marketing of the future' consultancy Entropia". Mumbrella Asia. Retrieved 2019-06-11.
- ↑ 4.0 4.1 Manjur, Rezwana (2019-01-09). "Entropia reorganises agency offerings around the 4Cs". Marketing Interactive. Retrieved 2019-06-11.
- ↑ Staff, Mumbrella (2018-12-10). "KL-based Independent agency Entropia sets up office in Manila". Mumbrella Asia. Retrieved 2019-06-11.
- ↑ GmbH, finanzen net. "Entropia and Rudra Labs Form Joint Venture To Launch Aladdin For B2C IoT Services. | Markets Insider". markets.businessinsider.com. Retrieved 2019-06-11.
- ↑ 7.0 7.1 Tay, Vivienne (2017-06-01). "Entropia unveils Blanc, Noir and Rouge entities". Marketing Interactive. Retrieved 2019-06-11.
- ↑ 8.0 8.1 Dhesi, Daljit. "Entropia stands out among larger peers - Business News | The Star Online". www.thestar.com.my. Retrieved 2019-06-11.
- ↑ Tan, Janice (2018-10-05). "Entropia aims to breach data silos with new CX offering Elon". Marketing Interactive. Retrieved 2019-06-11.
- ↑ "2017 Winners | Agency of the Year 2017 Malaysia". Retrieved 2019-06-11.
- ↑ mea-admin (2014-07-10). "Winners". Marketing Excellence Awards 2017 Malaysia. Retrieved 2019-06-11.
- ↑ kieran.mceniff_691 (2017-02-16). "Digital Trading Awards APAC 2017". The Drum Awards. Retrieved 2019-06-11.
- ↑ "Who stole the limelight last year?". Marketing Magazine Asia. 2018-02-02. Retrieved 2019-06-11.
- ↑ Xuan, Ong Yi (2018-07-09). "Catch all the action that went down at AOTY Malaysia 2018". Marketing Interactive. Retrieved 2019-06-11.
- ↑ Dhesi, Daljit. "Entropia wins record 20 advertising and industry awards - Business News | The Star Online". www.thestar.com.my. Retrieved 2019-06-11.
- ↑ pepe.terry_10085 (2018-05-14). "Digital Trading Awards APAC 2018". The Drum Awards. Retrieved 2019-06-11.
- ↑ magazine, Marketing (2014-07-10). "Winners". Marketing magazine. Retrieved 2019-06-11.
- ↑ Staff, Mumbrella (2018-11-15). "Mumbrella Asia Awards winners revealed". Mumbrella Asia. Retrieved 2019-06-11.
- ↑ Wee, Luke (2019-05-09). "Entropia sweeps the board at the Malaysia Agency of the Year Awards 2019". Marketing Interactive. Retrieved 2019-06-11.
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