Evolok
Evolok, based in London, UK, is a privately owned British limited company headquartered in Baker St. It provides metered access gateways and identity management software to content providers such as digital newspaper editions and online video producers. Evolok's regional operations include North America, Europe, and South Africa. The Evolok software is built around four key modules: the Identity Manager, Access Director, Track, Profile and Personalise, and the Event Broker.
History
Evolok was incorporated in 2007. Other partners include Stripe and Akamai.
Evolok has provided paywall consultancy worldwide and has also implemented its solution on behalf of a wide range of international organizations. They have been heavily involved with several innovative paywall initiatives, such as helping Business Day (South Africa) implement the first metered paywall in Africa.[1]
Awards
Digital Identity Award 2012 – Nominee for one of the best pay-wall solutions providers[2]
Modules
The four modules within Evolok work together but also function as standalone software modules linked to existing legacy systems.
Access Director
The Access Director module determines whether a reader is granted access to an article, acting as the enforcement component of the Evolok ecosystem. The reader's access rights are determined based on their relationship, defined within the Identity Manager, as a casual reader, registered user, or paying customer. Their access rights can be changed based on this relationship.
Identity Manager
The Identity Manager acts as the central hub of the Evolok ecosystem, maintaining records of all registered users and customers. By encouraging user registration, this database provides publishers with audience data and opportunities for additional advertising revenue.[3]
Event Broker
The Event Broker facilitates an automated messaging process. It's responsible for sending events, as a string of bytes, from a source to a destination via a RESTful API. An example event is announcing new offerings from a publisher, or congratulating a user on their birthday.
Clients
Following a successful international trial, one of the UK's most influential publishing groups officially adopted a "New York Times style" metered access system[4] to increase engagement and monetize content.
The decision to monetize was met with some skepticism from colleagues in the publishing industry, including The Guardian[5] and the blogging/marketing community[6]. However, months after implementation, the newspaper retained its position as the UK's third most popular national newspaper website, with just over 3 million unique browsers daily (up 5.8 percent month-on-month).[7] In 2014, one year after adopting the Evolok Access and Identity Management solution, the publishing house reported a boost in subscriptions and "reaped rewards" from the metered paywall, with operating profit reaching £60 million.[8]
References
- ↑ "Business Day becomes South Africa's first paid content paper". The Drum. Retrieved 2014-05-31.
- ↑ Novay in collaboration with IDentity, Novay in collaboration with IDentity. "Nominees Novay Digital Identity Award 2012: Evolok, eRecognition and IDchecker".
- ↑ "#DMS13 - Paywall lessons from B2B publishers | Media news". Journalism.co.uk. 2013-02-19. Retrieved 2014-05-31.
- ↑ McAthy, Rachel. "Telegraph to launch UK metered paywall". Journalism.co.uk. Retrieved 26 March 2014.
- ↑ Greenslade, Roy. "Telegraph Media Group back digital, but will users pay?". The Telegraph.
- ↑ Charlton, Graham. "Is The Telegraph's metered paywall a good idea?". eConsultancy.
- ↑ Ponsford, Dominic. "Telegraph website traffic continues to grow despite launch of metered paywall". Press Gazette.
- ↑ Haggerty, Angela. "Telegraph Media Group 'reaping rewards' of metered paywall with operating profit up to £60m, according to reports". The Drum.
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